Growth Marketing Associate, Digital

As a Growth Marketing Associate at DraftKings, you’ll be responsible for developing and implementing digital media buying strategies for our various products including Daily Fantasy Sports, Sportsbook, and Pick6. You'll focus on optimizing user acquisition campaigns across diverse digital channels while conducting A/B tests to extract crucial insights for performance optimization. Collaboration is key! You'll work closely with creative teams to design innovative ads that resonate with our audience, and you'll report on campaign performance, sharing your findings with both executives and the growth team.

To become a Growth Marketing Associate at DraftKings, you'll need a Bachelor’s degree in Marketing, Business, Economics, Mathematics, or a related field, along with at least one year of experience in digital marketing, specifically in media buying or acquisition marketing. Strong project management skills and a knack for working in fast-paced environments are essential. Additionally, excellent communication skills and a keen interest in data and reporting, particularly with Excel, will set you up for success in this role.

The Growth Marketing Associate plays a pivotal role at DraftKings by driving user acquisition and ensuring that our marketing campaigns align with the company's broader objectives. Your efforts in developing strategic media buying will directly contribute to increasing customer engagement and ultimately enhancing revenue streams. By continually optimizing campaigns and sharing performance insights, you help maintain a competitive edge in the ever-evolving sports and entertainment landscape.

Success as a Growth Marketing Associate at DraftKings requires a blend of both analytical and creative skills. You’ll need to be a self-starter with strong project management abilities, exhibit high attention to detail, and possess excellent communication skills. The ability to analyze data and derive actionable insights is crucial, as well as a proficiency in managing multiple projects simultaneously under tight deadlines. An understanding of programmatic advertising and media buying processes will also set you apart.

The work environment for a Growth Marketing Associate at DraftKings is dynamic and fast-paced, aligning with the excitement of the sports and entertainment industries. You’ll collaborate with talented professionals in a tech-focused marketing team, and you will be encouraged to bring new ideas to the table. The culture at DraftKings promotes innovation and growth, providing an excellent opportunity for personal and professional development while engaging with various teams to shape extraordinary user experiences.

When developing a media buying strategy, I start by defining the goals for the campaign, such as target audience and desired outcomes. I analyze market trends and competitor strategies while considering data from previous campaigns to inform decisions. I then choose the most effective digital channels and set measurable KPIs to track performance and optimize the strategy over time.

A/B testing is crucial in digital marketing as it allows you to compare two versions of a campaign to see which performs better. By testing different ad copy, images, or formats, I can gather data on what resonates with our audience. This helps in making informed decisions to optimize campaigns for higher conversions and better overall performance.

To enhance user acquisition for DraftKings products, I’d focus on targeted digital marketing campaigns across social media and search engines. Tailoring content to specific demographics and using personalized ads can significantly improve engagement. Additionally, collaborating with influencers and leveraging SEO strategies can broaden our reach to potential users effectively.

In my previous role, I managed a digital campaign for a new product launch that increased user engagement by 50%. By implementing targeted ads on social media and optimizing landing pages with A/B testing, we successfully improved conversion rates. Regular performance analysis allowed for real-time adjustments, leading to the campaign's overall success.

To prioritize multiple projects, I use a project management tool to map out timelines, deadlines, and required resources for each task. I assess the urgency and impact of each project, often using a scoring system to determine which tasks should be tackled first. Effective communication with my team is also key, ensuring alignment on priorities and deadlines.

When analyzing campaign performance, I focus on metrics such as CTR, conversion rates, customer acquisition cost, and ROI. These key performance indicators provide insight into how effective the campaigns are in achieving goals and where optimization may be needed for better results.

I stay updated with the latest trends in digital marketing by following industry blogs, attending webinars, and participating in online marketing communities. Networking with other marketing professionals and engaging on social media platforms like LinkedIn also provides valuable insights into emerging trends and best practices.

In a previous campaign, we launched an ad that initially led to lower engagement than expected. I analyzed the feedback and discovered that the messaging did not resonate with our target demographic. We quickly revised the ad, focusing on clearer value propositions, which ultimately improved performance and engagement when relaunched.

Creativity is vital in growth marketing as it helps to craft compelling narratives that engage audiences. Creative solutions can differentiate a brand in a saturated market and make campaigns memorable. Balancing creativity with data-driven decisions is key to crafting effective growth strategies that connect with users.

I want to work as a Growth Marketing Associate at DraftKings because I am passionate about sports and technology, and I admire how DraftKings is at the forefront of innovative gaming solutions. I believe my skills in digital marketing and my aspiration to drive growth in a creative environment align perfectly with DraftKings’ mission to provide exceptional sports experiences. It’s an exciting opportunity to contribute to a thriving team!