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Senior Director, Marketing Operations

Who we are is what we do.

Deel and our family of growing companies are made up of global teams dedicated to helping businesses hire anyone, anywhere, easily. 

The team comprises over three thousand self-driven individuals spanning over 100 countries, and our unified yet diverse culture keeps us continually learning and innovating the platform and products for customers.

Companies should be able to hire the best talent anywhere in the world, so we are building the best platform to make that a reality. Our market-leading technology, expertise, and global team are crucial to the platform’s success. We deliver the best products and features in our space, enabling millions of jobs worldwide and connecting the global workforce with the best companies and opportunities.

Why should you be part of our success story?

A 30-mile hiring radius should no longer dictate how companies hire because exceptional talent lives everywhere. Deel sees a world without hiring borders and endless talent that pairs perfect candidates with great companies.

We offer global teams all the tools they need to hire, onboard, manage, pay, and scale at full speed. We aim to foster a diverse global economy by building a generational platform that seamlessly connects companies with talent worldwide.

After our successful Series D in 2021, we raised another $50M in 2023, doubling our valuation to $12B. There’s never been a more exciting time to join Deel — the international payroll and compliance market leader.

What you'll do at Deel

  • Lead, shape and implement marketing operations strategy across existing and new channels. 

  • Manage and own Marketing Operations tech stacks to track, analyze, and scale global marketing programs.

  • Own process flows across all top-of-funnel systems, enforcing data hygiene, segmentation, and compliance.

  • Oversee the creation and management of the marketing forecast model to deliver precise pipeline and revenue projections.

  • Lead and mentor a team of marketing operations professionals

  • Evaluate and implement new technologies to enhance workflows and enable scalable growth.

  • Own granular global pipeline targets across all pipeline horsemen. Work closely with Marketing/Growth and Partnership teams to set and deliver pipeline targets, and to close gaps in actuals vs targets through root cause analysis of variance drivers.

  • Analyze efficacy of pipeline acquisition tactics and optimize campaigns and investments to reduce Customer Acquisition Cost (CAC), improve Qualified Opportunity (QO) conversion, and improve Sales Win Rate.

  • Own “source of truth” reporting on pipeline health across multiple KPIs, in partnership with Data and Growth teams, including quality assurance on data definitions and data integrity.

  • Spearhead complex change management initiatives that improve the performance of the business.

  • Work in a highly collaborative manner to drive revenue growth and scalable operations with various stakeholders across our Go-To-Market functions (e.g. Sales, Growth, Marketing, Partnerships), RevOps teams (Sales Ops, Systems & Process, Enablement), and our Product team.

Some key qualifications

  • 8+ years of demonstrated success in marketing operations, or a business operations function at leading tech companies

  • Command of Salesforce and adjacent sales productivity applications; experience with prospecting tools is a plus

  • Strong understanding of general SaaS operations, best practices, and industry standards

  • Excellent analytical aptitude, ability to derive actionable insights from data

  • Experience  working on a global team and collaborating with global stakeholders 

  • Excellent communication skills with the ability to influence rapid business outcomes

  • Strong problem solver with the ability to drive detailed cross-functional projects

  • Nimble, adaptable, resilient, resourceful and gritty. Good sense of humor is a plus!

Total Rewards

Our workforce deserves fair and competitive pay that meets them where they are. With scalable benefits, rewards, and perks, our total rewards programs reflect our commitment to inclusivity and access for all. 

Some things you’ll enjoy

  • Provided computer equipment tailored to your role

  • Stock grant opportunities dependent on your role, employment status and location

  • Additional perks and benefits based on your employment status and country

  • The flexibility of remote work, including WeWork access where available

DISCLOSURE 

We use Covey as part of our hiring and/or promotional processes. As part of the evaluation process, we provide Covey with job requirements and candidate-submitted applications.Certain features of the platform may qualify it as an Automated Employment Decision Tool (AEDT) under applicable regulations. For positions in New York City, our use of Covey complies with NYC Local Law 144.

We began using Covey Scout for Inbound on the 19th of February, 2025.

For more information about our data protection practices, please visit our Privacy Policy.

You can review the independent bias audit report covering our use of Covey here: https://getcovey.com/nyc-local-law-144.

At Deel, we’re an equal-opportunity employer that values diversity and positively encourage applications from suitably qualified and eligible candidates regardless of  race, religion, sex, national origin, gender, sexual orientation, age, marital status, veteran status, disability status, pregnancy or maternity or other applicable legally protected characteristics.

Unless otherwise agreed, we will communicate with job applicants using Deel-specific emails, which include @deel.com and other acquired company emails like @payspace.com and @paygroup.com. You can view the most up-to-date job listings at Deel by visiting our careers page.

Deel is an equal-opportunity employer and is committed to cultivating a diverse and inclusive workplace that reflects different abilities, backgrounds, beliefs, experiences, identities and perspectives.

Deel will provide accommodation on request throughout the recruitment, selection and assessment process for applicants with disabilities. If you require accommodation, please inform our Talent Acquisition Team at recruiting@deel.com of the nature of the accommodation that you may require, to ensure your equal participation.

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CEO of Deel
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Alex Bouaziz
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Average salary estimate

$150000 / YEARLY (est.)
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$120000K
$180000K

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What You Should Know About Senior Director, Marketing Operations , Deel

Join Deel as a Senior Director of Marketing Operations and be a part of our dynamic global team. We’re dedicated to helping businesses hire top talent from anywhere in the world by providing an innovative platform. As a pivotal leader, you will shape and implement marketing operations strategies across various channels and manage our tech stack to ensure seamless tracking and scaling of global marketing programs. Your role will involve overseeing process flows and maintaining data hygiene, which is crucial for successful marketing efforts. You’ll also be responsible for creating precise marketing forecasts and lead a talented team of professionals while exploring new technologies that could enhance our workflow. At Deel, your contribution will directly influence our pipeline targets and effectiveness, helping us optimize our customer acquisition efforts and improve conversions. We pride ourselves on fostering a collaborative culture that prioritizes revenue growth and scalable operations, so your ability to work alongside different stakeholders will be invaluable. Join us during this exciting phase of growth, especially following our significant fundraising achievement that has amplified our valuation to $12 billion. If you’re a problem-solver with excellent analytical and communication skills, Deel might just be the perfect place for you to thrive and drive impactful change in the global workforce landscape.

Frequently Asked Questions (FAQs) for Senior Director, Marketing Operations Role at Deel
What are the primary responsibilities of a Senior Director of Marketing Operations at Deel?

As a Senior Director of Marketing Operations at Deel, you will lead the marketing operations strategy and manage the technology stack used for executing global marketing programs. This includes overseeing data hygiene processes, creating marketing forecasts, and collaborating with various teams to ensure targets are met. You will also analyze pipeline acquisition tactics and work on improving customer acquisition costs.

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What qualifications do I need to apply for the Senior Director, Marketing Operations position at Deel?

To qualify for the Senior Director, Marketing Operations role at Deel, candidates should possess 8+ years of experience in marketing operations or business operations within leading tech companies. Familiarity with Salesforce and an understanding of SaaS operations best practices are essential, along with excellent analytical skills and effective communication abilities.

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How does Deel support the professional growth of the Senior Director of Marketing Operations?

Deel is committed to the professional growth of its employees, including the Senior Director of Marketing Operations. You will have opportunities to lead and mentor a team, explore new technologies to enhance workflows, and participate in complex cross-functional projects that improve business performance. This role encourages continuous learning and direct contributions to influential marketing strategies.

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What is the company culture like for a Senior Director of Marketing Operations at Deel?

The culture at Deel is diverse and inclusive, fostering collaboration and innovation. As a Senior Director of Marketing Operations, you'll collaborate with global teams and stakeholders, engaging in a dynamic environment that values individual contributions and holistic growth. Deel encourages adaptability and resilience, allowing you to thrive as a leader.

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What type of benefits can I expect as a Senior Director of Marketing Operations at Deel?

As a Senior Director of Marketing Operations at Deel, you can expect competitive pay, stock grant opportunities, and flexible remote work arrangements. The company provides tailored computer equipment, additional perks based on your location, and a commitment to inclusivity and equal opportunity for all employees.

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Common Interview Questions for Senior Director, Marketing Operations
How do you approach developing a marketing operations strategy?

When developing a marketing operations strategy, it's vital to align the strategy with overarching company goals. Start with a thorough assessment of existing processes, identify gaps, and leverage data insights to create actionable initiatives. Streamlining workflows and maintaining a focus on measurable outcomes will also be key.

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Can you describe your experience with marketing technologies and tools?

Discuss specific marketing technologies you've worked with, such as Salesforce or other productivity applications. Highlight how you've utilized these tools to manage campaigns, track performance, and improve data quality. Emphasizing your adaptability to new technologies will also showcase your ability to enhance marketing efficiencies.

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How do you ensure data hygiene and integrity within marketing operations?

To ensure data hygiene and integrity, I advocate for the implementation of regular audits and validation processes. It's crucial to establish clear data definitions and ownership, educate team members on best practices, and leverage automated systems for data capture and maintenance to reduce human error.

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What methods do you use to analyze marketing campaign performance?

Analyzing marketing campaign performance involves using a combination of quantitative metrics and qualitative feedback. I typically use analytics platforms to track KPIs like conversion rates and CAC while also gathering insights from team feedback and customer interactions to refine future campaigns.

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Describe a time you led a complex project. What challenges did you face?

Provide a specific example of a complex project where you coordinated with multiple teams. Discuss the challenges you encountered, such as budget constraints or differing priorities, and explain how you facilitated communication and collaboration to successfully achieve project goals.

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How do you mentor and develop your team members?

I focus on tailored mentoring that accommodates individual strengths and career aspirations. Regular one-on-one meetings, providing constructive feedback, and fostering an environment of open communication are essential for building a motivated and skilled team.

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How do you handle fast-paced changes in marketing trends?

I stay agile by regularly engaging with industry publications, attending webinars, and networking with other professionals. This helps me stay informed about trends, which allows me to pivot strategies as needed while keeping the team's focus on current objectives.

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What is your strategy for optimizing customer acquisition costs?

My strategy for optimizing customer acquisition costs involves deep analysis of marketing channels to identify which ones yield the best ROI. Leveraging data insights, I work to refine targeting strategies and improve conversion pathways while continuously testing and iterating on campaigns.

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Can you provide an example of effective cross-functional collaboration?

An effective example of cross-functional collaboration is when I partnered with Sales and Product teams to align on a new initiative. This involved regular check-ins and adopting shared KPIs to ensure everyone's goals were aligned, ultimately leading to better outcomes for both marketing and sales metrics.

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What excites you about working at Deel?

I'm excited about Deel's mission to create a borderless hiring landscape. The innovation and growth potential within the company not only appeal to my professional goals but also allow me to engage in meaningful work that positively influences the global workforce.

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Deel is an American payroll and compliance provider founded in 2019 by Alex Bouaziz, Shuo Wang, and Ofer Simon. The company is based in San Francisco, California and has reported having 2,000 employees in January 2023.

1887 jobs
MATCH
VIEW MATCH
BADGES
Badge Diversity ChampionBadge Flexible CultureBadge Innovator
CULTURE VALUES
Inclusive & Diverse
Collaboration over Competition
Fast-Paced
Growth & Learning
Empathetic
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 26, 2025

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