Associate, Social Media

As an Associate, Social Media at Oscar, your primary responsibilities will include developing and implementing communication plans that promote Oscar's initiatives. You'll create high-quality journalistic content for our blog, social media, and website, ensuring that our storytelling is both engaging and on-brand. Moreover, you will manage our social media operations, foster engagement in online communities, and partner with our Brand team to produce compelling visual assets. Staying updated on industry trends is essential to integrate new tools effectively and keep Oscar's digital presence vibrant.

To thrive as an Associate, Social Media at Oscar, you should possess a Bachelor’s degree in Communications, Marketing, Public Relations, Journalism, or a related field. Additionally, having at least 3 years of experience in communications, PR, social media management, or digital marketing is essential. Experience in agency settings or within the healthcare sector is preferred, especially if you’ve worked with public companies. Your passion for social media and storytelling will play a significant role in your success!

The Associate, Social Media position at Oscar is primarily remote, offering flexibility to work from the comfort of your home. However, if you're located in proximity to our New York City, Tempe, or Los Angeles offices, you will be expected to come into the office at least two days per week. This blended work culture helps maintain connectivity among team members while ensuring work-life balance.

Oscar provides a robust benefits package for the Associate, Social Media role, including medical, dental, and vision benefits, as well as participation in our 401(k) plan, unlimited vacation program, paid holidays, and sick time. You’ll also enjoy paid parental leave, life and disability insurance, and wellness reimbursements, demonstrating our commitment to the well-being and work-life balance of our employees.

In the role of Associate, Social Media at Oscar, you will craft a variety of content ranging from high-quality long-form features to dynamic short-form visual and video pieces. The goal is to create engaging materials suitable for various platforms, including social media channels like Instagram, LinkedIn, and X, as well as Oscar's website and blog. Your creative storytelling will be instrumental in enhancing Oscar's brand presence online.

When asked about your approach to content creation for social media, emphasize your understanding of the target audience and the significance of engaging narratives. Discuss how you tailor content for different platforms, using analytics to drive decisions and enhance engagement. Share examples of past projects that illustrate your success in crafting compelling content.

In answering this question, choose a specific campaign you led or contributed significantly to. Focus on the goals of the campaign, the strategies you employed, and the results achieved. Highlight any analytics or metrics that demonstrate success, and explain how the experience has influenced your approach to future campaigns.

When discussing how you stay informed about social media trends, mention sources like industry blogs, social media conferences, webinars, and networking with peers. Talk about how you apply these insights to your work and adapt Oscar's social media strategy to remain competitive and relevant.

To effectively measure the success of a social media initiative, discuss the key performance indicators (KPIs) you use, such as engagement rates, reach, impressions, and conversions. Highlight the importance of analytics tools and how you utilize the data to refine strategies and boost future performance.

When asked about fostering online engagement, detail your strategies like initiating conversations, responding promptly to comments, and creating polls or interactive content. Highlight your commitment to building genuine relationships with community members and how this approach has led to increased brand loyalty.

Discuss your experiences collaborating with marketing, PR, and product teams. Provide a specific example illustrating how you’ve successfully integrated insights from different teams to enhance social media strategies. Highlight the importance of open communication and teamwork in achieving shared goals.

In answering this, focus on how you use content management tools to schedule and organize posts effectively. Describe your planning process, including how you prioritize content based on events, campaigns, and audience engagement patterns, ensuring a consistent and timely posting schedule.

Addressing negative comments requires a thoughtful approach. Discuss how you prioritize responding promptly and professionally, attempting to resolve issues while avoiding public conflicts. Emphasize the importance of listening to feedback and using it constructively to enhance communication and brand perception.

When discussing the most critical element of a social media strategy, emphasize the need for clear objectives that align with the overarching goals of the organization. Highlight how understanding the audience and crafting tailored content, along with monitoring performance, ensures the strategy remains effective and responsive to changes.

In your response, express genuine interest in Oscar's mission and values, highlighting how they resonate with your own. Discuss your enthusiasm for storytelling in the health insurance sector and your desire to contribute to a company that prioritizes innovation and member care. Your passion for social media and its impact on community engagement will showcase your fit for the role.