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CFO

ENDVR is looking for a CFO to join our leadership team and play a critical role in shaping our financial future as we prepare to scale. Reporting to the CEO and Co-founder Steve Gendron, the CFO will be responsible for planning and tracking the team’s financial strategy to achieve sustainable growth in a recurring revenue model.


Our ideal candidate is someone who has previously helped an early-stage, high-growth company successfully build and scale their financial strategy and operations.


What You'll Do
  • Financial and Operational Leadership
  • Oversee all financial operations, including accounting, budgeting, forecasting, tax planning, and treasury management for a SaaS business model
  • Collaborate with the leadership team to craft a data-driven metrics dashboard that measures key performance indicators (KPIs), including MRR, ARR, CAC, churn, and gross margin
  • Develop and implement financial strategies aligned with the company’s overall business goals and scalable subscription-based revenue
  • Partner with the CEO, leadership team, board, and investors to optimize resource allocation and ensure alignment on strategic decisions to drive sustainable growth
  • Secure funding through venture capital, debt financing, or other means to support scaling and product development
  • Identify and implement process improvements that ensure efficient, automated, and scalable financial operations tailored to our environment
  • Contribute to building a strong company culture with a focus on transparency, accountability, and performance

Financial Reporting 
  • Implement and maintain robust financial reporting systems and controls
  • Prepare accurate and timely financial statements in accordance with GAAP or IFRS
  • Manage external audit relationships and ensure compliance with all regulatory requirements

Strategic Analysis
  • Conduct in-depth financial analysis to identify opportunities and risks
  • Develop financial models to support business decisions and investment strategies


Qualifications and Experience
  • Proven track record as a Head of Finance or similar senior financial role in a high-growth startup or venture-backed company
  • 10+ years of progressive experience in Finance, Accounting & Operations
  • Deep understanding of GAAP or IFRS accounting principles
  • Strong analytical and problem-solving skills with a data-driven mindset to measure and optimize financial performance
  • Executive-level presence, communication and interpersonal skills, with the ability to build relationships across all levels of an organization
  • Passion for building and scaling businesses
  • Proficiency in financial modeling and data analysis tools 
  • Familiarity with fundraising processes and venture capital landscape
  • Experience working with brands and/or retailers a plus


We’re a fast-growing and humble start-up team that understands the impact that technology can make in the retail space. ENDVR is based in Montreal with a fun and flexible hybrid working environment.

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What You Should Know About CFO, ENDVR

ENDVR is on the lookout for an exceptional Chief Financial Officer (CFO) to join our dynamic leadership team! If you have a penchant for shaping financial futures and thrive in a scaling environment, this is the opportunity for you. Reporting directly to our CEO and Co-founder, Steve Gendron, your mission will be to craft and oversee our financial strategy as we continue to grow in the SaaS space. Think of this as your platform to shine! You’ll lead all financial operations—yes, that means accounting, budgeting, forecasting, and tax planning among others. Collaboration is key, and you will work alongside our leadership team to develop insightful metrics dashboards that track our performance indicators like MRR, ARR, CAC, and churn. Your expertise will also shine through as you help secure funding through various means to propel our growth, while optimizing resource allocation with a focus on strategic decisions. We're not just about numbers; we’re about building a solid company culture driven by transparency and accountability. With a deep understanding of GAAP or IFRS, you'll be able to implement robust financial reporting systems and prepare financial statements like a pro. If you have a proven track record in finance for a high-growth startup, possess exceptional analytical skills, and are ready to bring your passion for scaling businesses to the table, you might just be the perfect fit for ENDVR. Join us in making a significant impact in the retail space using technology and innovative strategies. We offer a fun and flexible hybrid working environment, and we can't wait for you to help shape our financial future!

Frequently Asked Questions (FAQs) for CFO Role at ENDVR
What are the main responsibilities of the CFO at ENDVR?

The CFO at ENDVR is responsible for various crucial tasks, including overseeing financial operations like budgeting, accounting, and forecasting for our SaaS business model. You will also collaborate with the leadership team to measure performance metrics, develop financial strategies aligned with our business goals, secure necessary funding, and optimize resource allocation for sustainable scaling.

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What qualifications are required for the CFO position at ENDVR?

Candidates applying for the CFO role at ENDVR should have a proven record as a Head of Finance with at least 10 years of progressive experience in finance, accounting, and operations. A deep understanding of GAAP or IFRS principles and proficiency in financial modeling and data analysis tools are also crucial for success in this position.

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How does the CFO contribute to building the company culture at ENDVR?

The CFO plays a significant role in fostering a strong company culture at ENDVR by emphasizing transparency, accountability, and performance. This role isn't just about managing finances; it’s also about creating a collaborative environment where all team members feel empowered to actively participate in shaping the company’s direction.

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What skills are imperative for a successful CFO at ENDVR?

A successful CFO at ENDVR needs strong analytical and problem-solving skills alongside an executive-level communication ability. You must excel at relationship-building across all organizational levels and possess a data-driven mindset to effectively measure and optimize financial performance.

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What kind of company will I be working for as CFO at ENDVR?

ENDVR is a fast-growing, humble startup focused on leveraging technology's impact in the retail space. We offer a fun and flexible hybrid working environment that is conducive to growth and innovation, making it an exciting place for a passionate CFO to thrive and make a difference.

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Common Interview Questions for CFO
Can you describe your experience developing financial strategies for startups?

When answering this question, highlight specific examples from your past experience where you successfully developed financial strategies, emphasizing measurable results and the impact of those strategies on overarching business goals.

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How do you measure financial performance, and what metrics do you consider most critical?

Discuss the key performance indicators (KPIs) you focus on, such as MRR, ARR, CAC, churn, and gross margin. Provide examples of how you’ve used these metrics to inform decision-making and drive sustainable growth in your previous roles.

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What approach do you take in securing funding for a high-growth company?

Be prepared to describe your experience with various funding mechanisms, including your understanding of the venture capital landscape, your network, and how you have positioned companies to attract investment successfully.

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Describe your experience conducting financial analysis to identify opportunities and risks.

Your answer should include specific instances where in-depth financial analysis led to identifying lucrative opportunities or potential risks, and describe the steps you took to translate this data into actionable business strategies.

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How do you ensure compliance with financial regulations and standards?

Outline your experience with establishing and maintaining financial reporting systems, your familiarity with GAAP or IFRS compliance, and your approach to managing audit relationships and regulatory requirements.

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In your experience, what process improvements have you implemented for financial operations?

Discuss any tools or methodologies you have integrated into financial processes that led to efficiency improvements, enhanced accuracy, or scalability within financial operations, providing quantifiable outcomes wherever possible.

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How do you manage relationships with the board and investors?

Emphasize your communication strategy and how you keep stakeholders informed. Share examples of how you've built strong relationships with board members and investors by being transparent and proactive about financial health and strategic decisions.

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How do you balance short-term financial goals with long-term business objectives?

Highlight your experience in strategic planning that aligns short-term financial performance with long-term objectives. Illustrate this with examples where strategic pivots were beneficial for sustainable growth.

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What tools do you use for financial modeling and data analysis, and why?

Share the specific financial modeling and data analysis tools you are proficient in, discussing how they have enabled you to draw insights, prepare financial forecasts, or model different business scenarios effectively.

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What motivates you to work in finance for tech startups?

Reflect on your passion for innovation in the tech industry, and perhaps discuss specific tech-driven solutions you’re excited about or how you enjoy driving financial strategy in environments that are dynamic and fast-paced.

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Full-time, hybrid
DATE POSTED
April 11, 2025

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