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Brand Manager - Entain Brands - Based in Gibraltar image - Rise Careers
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Brand Manager - Entain Brands - Based in Gibraltar

Company Description

Sports betting, gaming and interactive entertainment is changing, and we’re leading that change. By putting people first. By placing exciting, engaging and entertaining experiences at more fingertips than ever before. We're pulling into pole position by pushing boundaries further. With innovation. With technology. But most importantly, with people like you. Because when you join Entain, it’s your game. So let’s win together.

Job Description

***THIS ROLE IS BASED IN GIBRALTAR - RELOCATION ASSISTANCE AVAILABLE***

At Entain, we're seeking several Brand Managers to spearhead our brand marketing campaigns and ensure consistent representation across all channels for our hugely popular brands such as Ladbrokes and Gala. The role of Brand Manager involves overseeing promotional activities across media outlets like TV, radio, national press, events, and outdoor advertising, while also maintaining brand integrity through digital, CRM, retail, and social platforms.

The Brand Manager will work closely with the Senior Brand Manager to support the development of a comprehensive winning brand strategy that elevates the brand and delivers strong commercial growth. The role will focus on developing and executing brand & product activation plans to drive engagement and performance. 

You’ll be a proactive and supportive team player, collaborating across teams while bringing your own expertise and enthusiasm to the role. We expect you to show up excited, driven, and full of energy. And while we work hard, we play hard, so expect to be part of a team that loves to celebrate success. 

Key Responsibilities:

  • You’ll support the development of our lead campaign ideas, media strategies, and plans to strengthen our brand presence, bring new customers into the brand, and drive active players. 
  • You’ll be a key brand force, collaborating with teams across the business to ensure brand strategy is effectively activated and consistently implemented across all consumer touchpoints. 
  • You’ll work in partnership with the campaign delivery teams to ensure all campaigns maintain TTL consistency across channels and are seamlessly executed. Work with the media agency to develop strong media activations that cut through
  • You’ll support the Senior Brand Manager in managing & tracking  brand marketing budgets (ATL media & production), ensuring that spend is aligned to plan.  
  • You’ll monitor, analyse and report brand performance.  
  • You’ll champion the brand and the consumer. 

 

Qualifications

  • Experience in brand management and campaign planning
  • Team Player - Brings positive energy, an excellent collaborator with a high level of self-awareness   
  • Strategic thinker that has the ability to manage and plan in the long term,  whilst delivering in the short term.  
  • Excellent written and verbal communication skills  
  • Results focused - takes pride in achieving results and celebrating success  
  • Exceptional troubleshooting skills and should thrive in high paced environment  
  • Data literate with strong analytical skills – Ability to consume, understand and interpret analysis to inform thinking   
  • Strong manager of self - Self-sufficiency, proactiveness and innovative thinking accompanied by the ability to bring fresh ideas to the table as well as to develop collaborative solutions.  

Additional Information

At Entain, we know that signing top players requires a great starting package, and plenty of support to inspire peak performance. Join us, and a competitive salary is just the beginning.

Depending on your role and location, you can expect to receive benefits like

  • Yearly bonus scheme
  • Private Medical
  • Hybrid working - 4 days in the office
  • A stake in our success through our ShareSave scheme
  • Great development opportunities
  • Regular team and office social events
  • Wellbeing support, and so much more.

And outside of this, you’ll have the chance to turn recognition from leaders and colleagues into amazing prizes, join a winning team of talented people and be a part of an inclusive and supporting community where everyone is celebrated for being themselves.

Should you need any adjustments or accommodations to the recruitment process, at either application or interview, please contact us.

At Entain, we do what's right. It's one of our core values and that's why we're taking the lead when it comes to creating a diverse, equitable and inclusive future - for our people, and the wider global sports betting and gaming sector. However you identify, our ambition is to ensure our people across the globe feel valued, respected and their individuality celebrated. 

We comply with all applicable recruitment regulations and employment laws in the jurisdictions where we operate, ensuring ethical and compliant hiring practices globally.

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Average salary estimate

$60000 / YEARLY (est.)
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$50000K
$70000K

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What You Should Know About Brand Manager - Entain Brands - Based in Gibraltar, Entain

As a Brand Manager at Entain, based in the vibrant location of Gibraltar, you'll have the exciting opportunity to lead brand marketing campaigns for some of the most recognized brands in the gaming industry, including Ladbrokes and Gala. This role isn't just a job; it's your chance to push boundaries and drive engagement through innovative marketing strategies. You'll work closely with the Senior Brand Manager to develop and execute compelling campaign ideas across various media channels such as TV, radio, digital platforms, and social media. It's all about creating memorable experiences and ensuring our brand identity shines through consistently. Your day-to-day will involve collaborating with diverse teams to execute marketing plans and monitor brand performance. We're looking for someone who's passionate, energetic, and ready to celebrate successes as part of a supportive team. If you have a track record in brand management and a knack for strategic thinking, this could be the perfect role for you at Entain. So, come join us in leading the change in sports betting and gaming by making it more inclusive and fun for everyone!

Frequently Asked Questions (FAQs) for Brand Manager - Entain Brands - Based in Gibraltar Role at Entain
What are the responsibilities of a Brand Manager at Entain?

The Brand Manager at Entain holds vital responsibilities, including developing brand campaigns, ensuring media strategies align with the company’s goals, and collaborating with various teams to implement brand strategies across consumer touchpoints. You'll also manage marketing budgets, monitor performance metrics, and contribute to activating brand & product plans that drive customer engagement. Being a key player in these processes makes the role both dynamic and rewarding.

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What qualifications are required for the Brand Manager position at Entain?

To qualify for the Brand Manager role at Entain, candidates should possess experience in brand management and campaign planning. Strong communication skills, strategic thinking, and a positive team spirit are essential. A data-literate profile with analytical capabilities will help you succeed, as will your ability to work efficiently in a fast-paced environment. If you have a passion for the gaming industry and a focus on achieving results, you'll fit right in.

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How does the Brand Manager position support entain's overall brand strategy?

The Brand Manager at Entain plays a crucial role in executing the broader brand strategy. By supporting campaign ideation and ensuring consistent messages across various media platforms, the Brand Manager helps attract new customers and maintain loyalty among existing ones. This role ensures that all brand touchpoints effectively communicate the brand's story, directly contributing to its growth and success in the competitive market.

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What kind of team environment can a Brand Manager expect at Entain?

At Entain, the team environment is collaborative and dynamic, focusing on celebrating successes while working hard. Brand Managers can expect to work with diverse teams across the company where their ideas are valued, fostering a culture of collaboration and creativity. If you thrive in a supportive atmosphere that values individual contributions while also celebrating collective achievements, you'll find a home at Entain.

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What growth opportunities are available for a Brand Manager at Entain?

Entain offers exciting growth opportunities for Brand Managers through regular development programs and the chance to take on new challenges within the company. With a commitment to nurturing talent, you'll receive support and resources to enhance your skills and advance your career as part of a winning team dedicated to innovation in the gaming industry.

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Common Interview Questions for Brand Manager - Entain Brands - Based in Gibraltar
Can you describe your experience with brand management?

In responding to this question, it’s important to highlight specific past experiences where you successfully managed brand initiatives. Discuss any strategic projects where you implemented campaigns, the impact those campaigns had on brand awareness and customer engagement, and the key metrics you used to measure success.

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How do you ensure the brand message is consistent across different platforms?

To effectively answer this, discuss your approach to creating a cohesive marketing strategy. Explain the methods you use to coordinate with various teams and media across platforms, such as creating comprehensive campaign guidelines, running regular check-ins, or utilizing project management tools to track consistency.

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How would you measure the success of a marketing campaign?

When discussing measurement, outline the key performance indicators (KPIs) you prioritize, such as brand engagement levels, conversion rates, and customer feedback. You can cite specific tools or methods you've previously used to analyze data, interpret results, and adjust campaigns accordingly.

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Describe a challenge you faced in a previous marketing role and how you overcame it.

Use the STAR method (Situation, Task, Action, Result) to structure your response. Discuss a specific challenge, what was at stake, the proactive steps you took to resolve the issue, and the positive outcome that ensued, showcasing your problem-solving and critical-thinking abilities.

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What creative ideas do you recommend for enhancing brand visibility?

In answering this question, share innovative strategies you’ve considered effective, whether it's leveraging influencer partnerships, hosting interactive events, or enhancing digital content. Each idea should be backed by examples of how you successfully utilized similar strategies in past roles.

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How do you stay current with industry trends in brand management?

Demonstrate your commitment to continuous learning. Mention resources you regularly consume, such as trade publications, webinars, or industry conferences, and how you apply newfound knowledge to drive brand strategies. This shows dedication and an eagerness to evolve with the industry.

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What role do analytics play in your approach to brand management?

Highlight the importance of analytics by discussing how you utilize data to inform decision-making. Share examples of how data analytics guided campaign evolution, customer insights, or market trends you monitored, which in turn helped in executing effective brand strategies.

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What strategies would you employ to engage a younger audience?

To engage a younger audience, emphasize the importance of understanding their preferences and behaviors. You could mention leveraging social media platforms, interactive content, and mobile-friendly campaigns that resonate with their interests. Tailoring communications to be authentic and relatable is key.

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How do you handle negative feedback about a brand or campaign?

Discuss your process for addressing negative feedback, such as actively listening to concerns, analyzing the feedback for constructive elements, and communicating with stakeholders about action steps. Showcase your understanding that addressing issues transparently can enhance brand trust.

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What do you find most rewarding about working in brand management?

Share your personal insights, emphasizing aspects such as the joy of developing creative campaigns, the satisfaction of seeing tangible results, or the excitement of collaborating with diverse teams. Your passion for the role will shine through, showing your enthusiasm for joining Entain as a Brand Manager.

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Full-time, hybrid
DATE POSTED
March 14, 2025

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