Brand Manager - Entain Brands - Based in Gibraltar

The Brand Manager at Entain holds vital responsibilities, including developing brand campaigns, ensuring media strategies align with the company’s goals, and collaborating with various teams to implement brand strategies across consumer touchpoints. You'll also manage marketing budgets, monitor performance metrics, and contribute to activating brand & product plans that drive customer engagement. Being a key player in these processes makes the role both dynamic and rewarding.

To qualify for the Brand Manager role at Entain, candidates should possess experience in brand management and campaign planning. Strong communication skills, strategic thinking, and a positive team spirit are essential. A data-literate profile with analytical capabilities will help you succeed, as will your ability to work efficiently in a fast-paced environment. If you have a passion for the gaming industry and a focus on achieving results, you'll fit right in.

The Brand Manager at Entain plays a crucial role in executing the broader brand strategy. By supporting campaign ideation and ensuring consistent messages across various media platforms, the Brand Manager helps attract new customers and maintain loyalty among existing ones. This role ensures that all brand touchpoints effectively communicate the brand's story, directly contributing to its growth and success in the competitive market.

At Entain, the team environment is collaborative and dynamic, focusing on celebrating successes while working hard. Brand Managers can expect to work with diverse teams across the company where their ideas are valued, fostering a culture of collaboration and creativity. If you thrive in a supportive atmosphere that values individual contributions while also celebrating collective achievements, you'll find a home at Entain.

Entain offers exciting growth opportunities for Brand Managers through regular development programs and the chance to take on new challenges within the company. With a commitment to nurturing talent, you'll receive support and resources to enhance your skills and advance your career as part of a winning team dedicated to innovation in the gaming industry.

In responding to this question, it’s important to highlight specific past experiences where you successfully managed brand initiatives. Discuss any strategic projects where you implemented campaigns, the impact those campaigns had on brand awareness and customer engagement, and the key metrics you used to measure success.

To effectively answer this, discuss your approach to creating a cohesive marketing strategy. Explain the methods you use to coordinate with various teams and media across platforms, such as creating comprehensive campaign guidelines, running regular check-ins, or utilizing project management tools to track consistency.

When discussing measurement, outline the key performance indicators (KPIs) you prioritize, such as brand engagement levels, conversion rates, and customer feedback. You can cite specific tools or methods you've previously used to analyze data, interpret results, and adjust campaigns accordingly.

Use the STAR method (Situation, Task, Action, Result) to structure your response. Discuss a specific challenge, what was at stake, the proactive steps you took to resolve the issue, and the positive outcome that ensued, showcasing your problem-solving and critical-thinking abilities.

In answering this question, share innovative strategies you’ve considered effective, whether it's leveraging influencer partnerships, hosting interactive events, or enhancing digital content. Each idea should be backed by examples of how you successfully utilized similar strategies in past roles.

Demonstrate your commitment to continuous learning. Mention resources you regularly consume, such as trade publications, webinars, or industry conferences, and how you apply newfound knowledge to drive brand strategies. This shows dedication and an eagerness to evolve with the industry.

Highlight the importance of analytics by discussing how you utilize data to inform decision-making. Share examples of how data analytics guided campaign evolution, customer insights, or market trends you monitored, which in turn helped in executing effective brand strategies.

To engage a younger audience, emphasize the importance of understanding their preferences and behaviors. You could mention leveraging social media platforms, interactive content, and mobile-friendly campaigns that resonate with their interests. Tailoring communications to be authentic and relatable is key.

Discuss your process for addressing negative feedback, such as actively listening to concerns, analyzing the feedback for constructive elements, and communicating with stakeholders about action steps. Showcase your understanding that addressing issues transparently can enhance brand trust.

Share your personal insights, emphasizing aspects such as the joy of developing creative campaigns, the satisfaction of seeing tangible results, or the excitement of collaborating with diverse teams. Your passion for the role will shine through, showing your enthusiasm for joining Entain as a Brand Manager.