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Media Planner - job 3 of 3

Company Description

EVERSANA INTOUCH™ is a leading full-service, global healthcare agency serving the life sciences and pharmaceutical industries. We provide next-generation creative and media services, enterprise solutions and data analytics services for clients.   

We combine the power of world-class creative and digital teams with deep market access, payer, and healthcare communications expertise to provide innovative solutions to life science companies that want to connect with consumers, healthcare professionals, and payers.    

We get fired up when people talk about getting—and staying—healthy. That’s where we find our inspiration: in the very human experiences of patients, doctors, and even each other. Then, we collaborate on ways to make caring for one’s health more achievable, connecting patients and physicians with the information and tools they need.   

And as a part of EVERSANA, a pioneer in next-generation commercial services, we connect dots that other agencies can’t, helping drive commercialization success.   

Across our growing organization, we embrace diversity in backgrounds and experiences. Improving patient lives around the world is a priority, and we need people from all backgrounds and swaths of life to help build the future of the healthcare and the life sciences industry. We believe our people make all the difference in cultivating an inclusive culture that embraces our cultural beliefs.  We are deliberate and self-reflective about the kind of team and culture we are building. We look for team members that are not only strong in their own aptitudes but also who care deeply about EVERSANA INTOUCH, our people, clients and most importantly, the patients we serve.   

Job Description

WHAT DOES A MEDIA PLANNER DO?

The Media Planner will assist in the development, evaluation and management of online media plans for pharmaceutical clients to meet their requirements, budgets and objectives. He or she will develop and manage the RFP process and assist in the evaluation of proposals. This person will maintain a responsive working relationship with clients, vendors and internal agency staff. The Media Planner maintains rapport with media publishers through daily interaction and works closely with account and creative teams to ensure flawless execution of media schedules. The Media Planner must stay abreast of new and emerging technologies and execution opportunities by providing agency POVs on new opportunities as they relate to client objectives on an ongoing basis. He or she will manage the campaign authorizations, budgets and invoice process. The Media Planner will also analyze research data and assist in compiling monthly competitive analyses when needed, as well as assist in the monthly campaign reporting.

Qualifications

WHAT ARE WE LOOKING FOR?

  • Bachelor’s degree in marketing, advertising, media studies, communications or equivalent education plus professional experience
  • 1-2 years of experience in media planning and buying
  • Online media background specifically working with pharmaceutical brands is preferred
  • Proficiency in comScore, Kantar and MRI is preferred
  • Detail-oriented
  • Strong presentation skills
  • Able to multitask and be a team player in a fast-paced environment Proficient in Microsoft Office, particularly PowerPoint and Excel

Additional Information

OUR CULTURAL BELIEFS:

Patient Minded I act with the patient’s best interest in mind. 

Client Delight I own every client experience and its impact on results. 

Take Action I am empowered and empower others to act now. 

Grow Talent I own my development and invest in the development of others.  

Win Together I passionately connect with anyone, anywhere, anytime to achieve results. 

Communication Matters I speak up to create transparent, thoughtful and timely dialogue. 

Embrace Diversity I create an environment of awareness and respect. 

Always Innovate I am bold and creative in everything I do.

EVERSANA is committed to providing competitive salaries and benefits for all employees. The anticipated base salary range for this position is $48,000.00 to $72,000.00 and is not applicable to locations outside of the U.S.  The base salary range represents the low and high end of the salary range for this position.  Compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living).  EVERSANA reserves the right to modify this base salary range at any time.

Our team is aware of recent fraudulent job offers in the market, misrepresenting EVERSANA. Recruitment fraud is a sophisticated scam commonly perpetrated through online services using fake websites, unsolicited e-mails, or even text messages claiming to be a legitimate company. Some of these scams request personal information and even payment for training or job application fees. Please know EVERSANA would never require personal information nor payment of any kind during the employment process. We respect the personal rights of all candidates looking to explore careers at EVERSANA.

From EVERSANA’s inception, Diversity, Equity & Inclusion have always been key to our success. We are an Equal Opportunity Employer, and our employees are people with different strengths, experiences, and backgrounds who share a passion for improving the lives of patients and leading innovation within the healthcare industry. Diversity not only includes race and gender identity, but also age, disability status, veteran status, sexual orientation, religion, and many other parts of one’s identity. All of our employees’ points of view are key to our success, and inclusion is everyone's responsibility.

Consistent with the Americans with Disabilities Act (ADA) and applicable state and local laws, it is the policy of EVERSANA to provide reasonable accommodation when requested by a qualified applicant or candidate with a disability, unless such accommodation would cause an undue hardship for EVERSANA. The policy regarding requests for reasonable accommodations applies to all aspects of the hiring process. If reasonable accommodation is needed to participate in the interview and hiring process, please contact us at [email protected].

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CEO of EVERSANA
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Jim Lang
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Average salary estimate

$60000 / YEARLY (est.)
min
max
$48000K
$72000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Media Planner, EVERSANA

If you're passionate about healthcare and eager to make an impact, we invite you to explore the Media Planner role at EVERSANA INTOUCH in New York, NY. As a Media Planner, you'll play a crucial part in developing and managing online media plans tailored for pharmaceutical clients, ensuring their objectives, budgets, and requirements are met with creativity and precision. Your daily activities will involve everything from developing and managing the RFP process to cultivating strong relationships with clients, vendors, and internal teams. At EVERSANA INTOUCH, we thrive on collaboration, and this position is no exception. You'll partner closely with account managers and creative teams to ensure seamless execution of media schedules. Staying updated on emerging technologies and trends is key, as you will contribute insights on how they align with our clients' goals. If you're detail-oriented, have a knack for data analysis, and enjoy the fast-paced nature of the media landscape, you'll find this role rewarding. Your background in marketing, media studies, or a related field, along with your online media experience, will set you on the path to success here. At EVERSANA INTOUCH, we’re not just working; we're committed to improving patient lives through innovative solutions. Join us and be a part of a diverse team that celebrates growth and creativity.

Frequently Asked Questions (FAQs) for Media Planner Role at EVERSANA
What are the main responsibilities of a Media Planner at EVERSANA INTOUCH?

As a Media Planner at EVERSANA INTOUCH, your primary responsibilities will include developing, evaluating, and managing online media plans tailored for our pharmaceutical clients. You will oversee the RFP process, maintain communication with clients and vendors, and work collaboratively with internal teams to ensure flawless campaign executions. Additionally, you will analyze research data and contribute to monthly campaign reporting and competitive analyses, ensuring that our media strategies are data-driven and effective.

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What qualifications are required to become a Media Planner at EVERSANA INTOUCH?

To qualify for the Media Planner role at EVERSANA INTOUCH, you should possess a Bachelor’s degree in marketing, advertising, media studies, communications, or a related field, coupled with 1-2 years of experience in media planning and buying. Having an online media background, especially with pharmaceutical brands, is preferred. Candidates should also be proficient in tools such as comScore, Kantar, and MRI, with strong attention to detail and excellent presentation skills.

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What skills do I need to be a successful Media Planner at EVERSANA INTOUCH?

Successful Media Planners at EVERSANA INTOUCH should have strong analytical skills, attention to detail, and the ability to multitask effectively in a fast-paced environment. Proficiency in Microsoft Office, particularly PowerPoint and Excel, is essential. Additionally, excellent communication and team collaboration skills are necessary to maintain responsive relationships with clients and internal teams.

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How does EVERSANA INTOUCH support the development of Media Planners?

At EVERSANA INTOUCH, development is a priority, and we support our Media Planners through continuous learning opportunities, exposure to innovative projects, and a culture that promotes growth. We encourage team members to take ownership of their development while also investing in the development of others, fostering a collaborative environment where everyone can thrive.

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What can I expect in terms of salary and benefits as a Media Planner at EVERSANA INTOUCH?

As a Media Planner at EVERSANA INTOUCH, the anticipated base salary range is between $48,000.00 to $72,000.00, depending on relevant experience and qualifications. The company also offers competitive benefits tailored to support our employees' health and well-being, alongside a commitment to diversity and inclusion in the workplace.

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Common Interview Questions for Media Planner
What experience do you have with media planning in the pharmaceutical industry?

In answering this question, be specific about your relevant experiences. Highlight any projects you've worked on that involved developing media strategies for pharmaceutical clients, showcasing your knowledge of the industry and its unique challenges. Providing concrete examples will demonstrate your capabilities.

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How do you approach developing a media plan for a new client?

Describe your process step-by-step, emphasizing your research methods, understanding of the client's goals, and how you incorporate data analytics. Mention your communication with internal teams and clients to ensure alignment, showing your collaborative approach.

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Can you give an example of how you dealt with a media campaign that did not perform as expected?

Share a specific instance when you faced challenges with a campaign. Discuss how you identified the issues, the strategies you implemented to improve performance, and the lessons learned. This shows your problem-solving skills and adaptability.

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What tools and software are you familiar with in media planning?

Mention any specific media planning tools or analytics software you have experience with, such as comScore or Kantar. Emphasize how you've used these tools to gather insights and inform your media strategies, reinforcing your technical expertise.

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How do you stay updated on emerging media trends and technologies?

Explain your approach to professional development, such as following industry blogs, attending webinars, or networking with professionals in the field. Show that you’re proactive in seeking out information that benefits your role as a Media Planner.

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Describe your experience working within a team.

Provide examples of how you've successfully collaborated with different teams, such as account management or creative teams. Discuss how your communication and teamwork skills contributed to achieving shared goals, showcasing your ability to work harmoniously in a diverse environment.

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What do you believe is the key to successful campaign management?

Discuss the importance of continuous monitoring and optimization of campaigns, alongside effective communication with clients and stakeholders. Highlight your strategic thinking and how it plays a role in ensuring campaigns meet their objectives.

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How would you manage multiple projects with tight deadlines?

Describe techniques you use to prioritize tasks, such as creating timelines or employing project management tools. Emphasize your organizational skills and ability to remain calm under pressure, showcasing your readiness for the fast-paced demands of the Media Planner role.

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What metrics do you consider important when evaluating a media campaign?

Identify key performance indicators (KPIs) relevant to media campaigns, such as ROI, engagement rates, or reach. Discuss how you integrate these metrics into your analysis to continuously improve campaign effectiveness.

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Why do you want to work as a Media Planner at EVERSANA INTOUCH?

Reflect on your passion for healthcare and media planning, aligning your values with EVERSANA INTOUCH's mission to improve patient lives. Express your enthusiasm for being part of a diverse and innovative team, showing that you're genuinely invested in the company's goals.

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A Vision to Advance Life Sciences Services “Sana” is latin for healthy. So naturally, when service leaders – spanning the patient experience to global channel distribution – combined into one powerful platform, we became EVERSANA. Together, we w...

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DATE POSTED
April 19, 2025

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