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Social Media Manager

Description

As our Social Media Manager in Springfield, Missouri, you’ll earn at least $55,000 a year by creating content that showcases our 250+ kitchenware brands across social media. You’ll help us share our brand’s message, connect with and grow our audience, and work closely with our marketing team to generate sales through platforms like TikTok Shop, Instagram, and Facebook.


Each week, you’ll receive direction from our Marketing Director about promotions and overall brand focus, setting the tone for the week. From there, you’ll have the space to shape the content plan, film and edit product-focused videos, and publish them strategically throughout the week. You’ll be responsible for publishing around 3 to 10 short-form videos daily across TikTok, Instagram, Facebook, and YouTube, and for engaging directly with followers. You’ll lead the charge on how we use social media to drive product sales.


To thrive in this role, you should be familiar with social media trends and comfortable both behind the scenes and on camera. This role includes speaking on camera to explain products and guide conversations, so being clear and confident on video is important. You should be able to take a single product or idea and create multiple pieces of content from it. A background in marketing is essential—whether that comes from hands-on experience or formal education—because this role is more than just posting. You’ll need to understand how content contributes to sales and visibility. Experience with content tools like CapCut, Canva, or Photoshop is a must. You’ll need to independently create content that’s not just visually appealing but also effective at driving interest and sales. While you’ll get input from the team, your ability to apply marketing knowledge, make decisions, and stay consistent will be key.


This role blends creativity with planning. We’re looking for someone who enjoys building community, generating results through social content, and finding ways to improve what we do. We’re a responsive team, and we value people who take initiative, think practically, and aren’t afraid to test new ideas.


Within three months, success looks like:

  • Increased follower engagement across all platforms
  • Regularly achieving $3,000 in daily TikTok sales
  • Helping at least four kitchenware products hit strong viral sales milestones

If you have experience working with influencers, selling through TikTok Shop, selling through Meta Shop, or have generated real revenue from social media platforms in the past, we’d love to hear about it–those skills may come with additional compensation.


Next Steps

If this sounds like the right fit for you, please submit your resume through our candidate portal. The next step will be a phone interview, and we hope to have you onboard soon.



About Us

Everything Kitchens was founded in 2002 by Emily Church - a new mother wanting to work from home with her first baby on the way. Emily launched Everything Kitchens in her bedroom with only $500 when she was just 20 years old. While Everything Kitchens has grown tremendously over the years and ships to customers nationwide, we will always remain rooted in the spirit and heart of our small & local beginnings. Everything Kitchens currently occupies a spacious warehouse and employs approximately 60 employees in beautiful Springfield, Missouri.


We are an equal-opportunity employer and do not discriminate against any employee or applicant for employment based on race, color, religion, sex, national origin, age, disability, or any other legally protected status.

Average salary estimate

$60000 / YEARLY (est.)
min
max
$55000K
$65000K

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What You Should Know About Social Media Manager, Everything Kitchens LLC

As the Social Media Manager at Everything Kitchens in Springfield, Missouri, you will be the creative force behind our digital presence, earning a competitive salary of at least $55,000 a year. You’ll have the exciting responsibility of showcasing over 250 kitchenware brands through engaging content on platforms like TikTok, Instagram, Facebook, and YouTube. Collaborating closely with the marketing team, you’ll bring our brand's message to life, connect with our audience, and drive sales through dynamic social media strategies. Each week, the Marketing Director will provide you with direction on promotions and branding focus, but you'll have the autonomy to shape the content plan. Whether filming and editing product-focused videos or directly engaging with our followers, your role is pivotal in connecting with our community. You will be expected to publish 3 to 10 short-form videos daily while being confident on camera. Familiarity with social media trends, content tools like CapCut and Canva, and a background in marketing are essential for this role. We seek someone who is not just a poster but also understands how content drives results, striving for aesthetics and effectiveness. The ideal candidate enjoys building communities and values creative brainstorming and testing new ideas. Within three months, success will be defined by increased follower engagement and significant sales milestones. If this resonates with you, we can't wait to see your application and hopefully bring you on board soon.

Frequently Asked Questions (FAQs) for Social Media Manager Role at Everything Kitchens LLC
What are the responsibilities of a Social Media Manager at Everything Kitchens?

The Social Media Manager at Everything Kitchens is tasked with creating and publishing engaging content that highlights over 250 kitchenware brands across various platforms. This involves producing 3 to 10 short-form videos daily to promote products, engaging with followers, and collaborating with the marketing team to drive sales through creative strategies.

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What qualifications are needed to be a successful Social Media Manager at Everything Kitchens?

A successful Social Media Manager at Everything Kitchens should possess a background in marketing, familiarity with social media tools such as CapCut and Canva, and experience in creating impactful content. Strong communication skills, creativity, and a knack for analyzing trends to drive sales are also key qualifications.

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How does Everything Kitchens measure success for the Social Media Manager?

Success for the Social Media Manager at Everything Kitchens is gauged through metrics like increased follower engagement across all platforms, achieving sales milestones (e.g., $3,000 in daily TikTok sales), and driving strong viral sales for kitchenware products. Regular check-ins with the Marketing Director will also help assess progress.

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What skills are essential for the Social Media Manager role at Everything Kitchens?

Essential skills for the Social Media Manager role at Everything Kitchens include proficiency in content creation tools, a solid understanding of social media trends, strong on-camera presence, and the ability to create visually appealing yet effective marketing content. Experience in influencer collaborations and social media sales generation would enhance your profile.

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What does the onboarding process look like for the Social Media Manager at Everything Kitchens?

The onboarding process for the Social Media Manager at Everything Kitchens begins with submitting your resume online, followed by a phone interview. New hires will be guided through key responsibilities, company values, and expectations. During the initial months, performance will be closely monitored to ensure alignment with team goals.

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Common Interview Questions for Social Media Manager
What experience do you have in creating engaging social media content?

Be prepared to discuss specific projects where you developed content that not only engaged an audience but also drove measurable results. Highlight any campaigns you led, the tools you used, and the outcomes in terms of follower growth or sales generated.

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How do you stay updated on social media trends?

Share resources you utilize to keep informed about the latest trends, such as industry blogs, social media groups, and analytics tools. Demonstrating a proactive approach to learning will show that you're committed to your role as Social Media Manager.

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What strategies would you implement to boost engagement on our platforms?

Discuss specific techniques, such as utilizing trending formats, personalized interactions, collaborations with influencers, and creating compelling calls to action in your content. Showing familiarity with the brand’s audience will also showcase your research skills.

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Can you explain how you measure success on social media?

Discuss key performance indicators (KPIs) such as engagement rates, follower growth, and sales driven from social platforms. Explain your process for analyzing data and how you adjust strategies based on performance insights.

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How would you handle negative feedback on social media?

Explain your approach to managing negative feedback constructively, which includes acknowledging the issue, providing a timely response, and offering a solution if applicable. Showcase your conflict resolution skills and understanding of community management.

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What content creation tools do you prefer and why?

Share your experience with tools like Canva, CapCut, or Photoshop, emphasizing how they enhance your content quality and efficiency. Discuss specific features you like and how they contribute to your creative process.

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How do you balance creativity with data-driven decisions?

Explain your methodology of using analytics to inform creative choices. Discuss how audience insights can enhance your content strategy while still leaving room for creative experimentation.

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Describe a successful social media campaign you've led.

Provide details on a specific campaign, including goals, execution, and measurable outcomes. Highlight your role in the process and what you learned that could be applied to Everything Kitchens.

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How do you engage with your audience on social media?

Discuss techniques such as responding to comments, hosting Q&As, and creating polls or interactive content. Emphasize the importance of building community and fostering relationships with followers.

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What innovative ideas do you have for our social media strategy?

Prepare some creative strategies tailored to Everything Kitchens, considering existing trends and brand identity. Show your enthusiasm for brainstorming and testing new concepts to captivate the audience quickly.

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EMPLOYMENT TYPE
Full-time, on-site
DATE POSTED
April 4, 2025

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