Retail Sales & Partnerships Manager

The Retail Sales & Partnerships Manager at Fitt Talent Partners will be responsible for developing and executing a comprehensive commercial strategy aimed at driving sales growth in the wellness and natural grocery sectors. Key responsibilities include managing relationships with retail partners, leading sales teams, and identifying new market opportunities. Additionally, you'll work closely with the marketing team to create impactful campaigns and leverage data to optimize performance.

To qualify for the Retail Sales & Partnerships Manager role at Fitt Talent Partners, candidates should have a Bachelor’s degree in Business, Marketing, or a related field, with an MBA preferred. A minimum of 3-5 years of sales experience in the consumer goods or wellness industry is crucial, along with proven leadership abilities and excellent communication skills to effectively manage high-performing teams.

At Fitt Talent Partners, the culture is vibrant and supportive, focused on innovation and collaboration. As a Retail Sales & Partnerships Manager, you'll be part of a close-knit team that values ownership over individual responsibilities and fosters an environment where continuous learning and personal growth are encouraged. The fast-paced nature of the wellness startup landscape ensures that every day brings new challenges and opportunities.

Fitt Talent Partners sets you up for success by providing transparent communication with senior leadership, including the VP of Marketing and the CEO. Expect access to valuable resources and market data that will help guide your strategy and decisions. Additionally, the company encourages collaboration with various departments, ensuring that you have the support needed to execute effective sales and marketing initiatives.

The Retail Sales & Partnerships Manager position at Fitt Talent Partners offers substantial growth opportunities, particularly within a rapidly expanding startup environment. With recent capital raises and team expansion, there will be plenty of room to take on new responsibilities, advance your skills in sales leadership, and contribute strategically to the groundwork laid for future company growth in the wellness sector.

When developing a sales strategy, it’s essential to first analyze market trends, customer needs, and competitor activities. Start by defining clear objectives and key performance indicators. Utilize data to identify target customer segments and craft tailored marketing campaigns. Collaboration with cross-functional teams is also crucial in ensuring alignment with overall business goals.

To effectively manage sales teams, I focus on fostering a collaborative environment where each team member feels valued and motivated. I set regular check-ins to provide feedback and assess performance, while also encouraging open communication to address any challenges. Training and development opportunities are also a priority to ensure the team remains competitive and engaged.

Building strong retail partnerships requires a personal touch. I prioritize relationship-building by actively engaging with retail partners, understanding their needs, and offering tailored solutions. Regular communication and follow-ups ensure that we remain aligned and any issues are addressed promptly. I also believe in co-branding opportunities that can enhance value for both parties.

I leverage market data by utilizing tools like IRI, Nielsen, and SPINS to gather insights about customer behavior and sales performance. This data guides my decisions on pricing, promotions, and inventory management. Regular analysis helps me identify trends and adjust our strategies quickly to capitalize on emerging opportunities.

Handling conflicts within a sales team requires active listening and empathic understanding. I encourage open dialogue to allow team members to express their concerns, followed by collaborative problem-solving to find solutions that benefit the whole team. It’s crucial to maintain a positive culture where conflict is seen as an opportunity for growth.

My experience with trade marketing and promotions involves developing cohesive campaigns that resonate with our audience. I work closely with marketing teams to create eye-catching promotional materials and ensure proper execution in-store. Tracking the performance of these initiatives allows for adjustments and maximizes our return on investment.

One successful sales initiative I led involved launching a seasonal product line that tapped into a current health trend. By collaborating with our marketing team, we executed a multi-channel campaign that included samplings in stores coupled with targeted social ads. The initiative resulted in a 30% increase in sales in the first quarter, exceeding our expectations.

For customer education, I utilize a combination of in-store training sessions and digital content. This includes creating engaging product pamphlets and informative videos that highlight benefits and usage. Additionally, I organize workshops that allow customers to try products firsthand, fostering a deeper connection and understanding.

Staying updated with industry trends is crucial in the fast-paced health and wellness sector. I read industry publications, attend trade shows, and engage in webinars to gather insights. Networking with peers and participating in groups focused on wellness innovations also helps me learn about emerging trends and consumer preferences.

Success in the Retail Sales & Partnerships Manager role is measured through key performance indicators such as sales growth, market share expansion, and customer acquisition rates. I also assess team performance and partner satisfaction, ensuring that our strategies not only drive revenue but also lead to lasting relationships with our customers and partners.