Sales Manager

The Sales Manager at FITWORKS primarily oversees sales for multiple revenue streams, including memberships, personal training, and wellness services. This role involves setting individual sales goals, coaching team members, tracking leads and guest interactions, and maintaining a sales-driven environment, all while ensuring the club's cleanliness and positive member experiences.

To be successful as a Sales Manager at FITWORKS, ideal candidates should have a strong achievement orientation, a positive and motivating attitude, and the ability to excel in a fast-paced environment. Organizational skills, attention to detail, and technical savvy are also important for effectively managing multiple priorities in this role.

FITWORKS is committed to providing growth opportunities for its Sales Managers through continuous coaching, performance feedback, and a clear roadmap for achieving sales goals. Additionally, as part of the larger organization, there are pathways for advancement and professional development within the company.

FITWORKS offers a competitive compensation structure for its Sales Manager position, which includes a base salary complemented by commission based on sales performance. This incentivizes achieving and surpassing sales targets, aligning the interests of the Sales Manager with the overall success of the fitness club.

The company culture at FITWORKS is dynamic and supportive, where Sales Managers are encouraged to motivate their teams and foster a strong sales culture. Collaboration and teamwork are highly valued, and there's a strong focus on meeting members’ fitness needs, which creates a positive atmosphere for both staff and clients.

To effectively motivate a sales team, I focus on setting clear, achievable goals and recognizing the accomplishments of team members regularly. I encourage open communication, provide constructive feedback, and implement incentive programs to foster a competitive yet supportive environment that drives performance.

I have several years of experience in sales management, overseeing diverse teams and driving revenue across multiple channels. This has equipped me with strong leadership skills, a knack for coaching team members, and the ability to adapt strategies to meet dynamic market conditions.

To increase membership sales, I would first analyze current trends and customer feedback, then implement targeted marketing campaigns, outreach programs, and community events. Additionally, fostering great relationships with potential members can lead to referrals, which are vital for club growth.

Setting sales goals involves understanding both the individual strengths of team members and the objectives of the club. I prioritize open discussions to gather input and create realistic, measurable targets that align with the overall vision, ensuring buy-in from each team member.

CRM is crucial for organizing customer interactions and tracking sales progress. It helps streamline communication and provides valuable insights on customer behavior, which I leverage to tailor our sales approach and improve our service offerings.

I address underperformance by having one-on-one meetings to identify underlying issues, offering tailored support and training, and setting a clear performance improvement plan. My goal is to encourage development rather than simply manage results.

One of my successful campaigns involved a community-based promotion that included free trials, special member referral incentives, and local partnerships. This resulted in a significant increase in membership sign-ups and strengthened our presence in the community.

Ensuring great customer relationships involves actively listening, responding promptly to inquiries, and following up to ensure satisfaction. I also believe in the importance of personalizing interactions to make each member feel valued and important.

The most important skill for a Sales Manager is strong interpersonal communication. This facilitates effective team leadership, enhances customer interactions, and allows for constructive feedback that can drive improvement and success in sales performance.

Handling competition requires a focus on our unique selling points—such as exceptional customer service and customizable fitness plans. I would also keep tabs on competitor offerings and adjust our strategies to better position FITWORKS in the market.