Director of In-House Media

FloSports has led the way in establishing a world-class digital streaming experience for millions of fans, families, and athletes of underserved sports. Imagine creating a digital platform that unites the casual fan with the most dedicated spectator, both experiencing thrilling live events from around the world with interactive features, real time analytics, powerful broadcast technology, and more. Combine that with our unique original sports content ranging from breaking news and expert commentary to feature films, documentaries, and multi-episodic series. That’s what FloSports is all about. We have successfully revolutionized the global sports media industry- the result of creating a diverse team of technologists and die-hard wrestlers, creators and devoted cheerleading experts, designers and hockey enthusiasts, communicators and motorsport fanatics, producers and casual sports fans… united by a shared passion to delight the underrepresented communities we serve. We are creating the essential destination for our sports and we’re looking for people like you to help us!

THE ROLE:

At FloSports, we’re on an exciting journey to unify our portfolio of 20+ sports brands under one powerful, cohesive identity — One Flo. As we transition from a "house of brands" into a "branded house," our goal is to achieve consistency across all customer touchpoints, delivering a connected look and feel that strengthens our presence in the sports streaming industry.  We are seeking a Director of In-House Media to help bring this transformation to life, and help us execute a cohesive, unified brand strategy across our media portfolio while honoring the distinct character of each sport we represent.

In this role, you will collaborate closely with other marketers, Vertical GMs, Broadcast, Production, and Content teams, leveraging their support to bring our brand vision to life across all of our media channels. 

This role is based in Austin,TX. Due to the cross-functional nature and high visibility of this role, onsite presence will be required 3 - 5 days per week. 

RESPONSIBILITIES:

• In-House Media Management: You will oversee the creation of a cohesive look and feel for our brand and customer experiences across in-house media and traditional channels. This includes onsite display and internal ad units, broadcast and in-stream placements, email newsletters, and social media handles. 

• Sports/Fan Marketing: You will leverage your deep understanding of sports, sports marketing, and sports content to create culturally relevant assets that tap into fandom and help build communities around our sports verticals. 

• Cross-Vertical Consumption: Increase viewership across multiple sports categories and improve customers' perceived value of their subscription.

• Share of Voice Agreements: You will negotiate and streamline share-of-voice agreements for placements managed by non-Marketing teams, including homepages on Flo sites, Flo-owned and operated external sites, and partner landing pages.

• Collaboration: You will work closely with Product Marketing, Production, and Content teams to ensure brand consistency and integration across all customer touchpoints, including new product experiences, new media, and new partnerships. 

• Performance Tracking: You will develop KPIs to measure the effectiveness of our media channels and placements, using data-driven insights to continuously optimize performance and impact. 

QUALIFICATIONS:

• Minimum 10+ years of marketing and onsite merchandising experience with a blend of experience across sports and streaming businesses. 

• Proven track record of managing digital brand strategies in sports marketing, including large-scale campaigns, sponsorships, and fan engagement initiatives that run across multiple channels. 

• Strong creative acumen and ability to translate brand vision into high-quality content and campaigns. 

• Subject matter expertise in owned media channels, including websites, in-app placements, push notifications, and email newsletters.

• Experience negotiating share of voice and/or brand share agreements with internal teams and external partners. 

• Ability to thrive in a fast-paced, results-oriented environment, including rapid iteration, quick decision-making and delivering impactful results in weeks – not months. 

• Exceptional leadership and communication skills, with proven experience working cross-functionally to deliver brand messaging to customers. 

• Comfortable story-telling and presenting, with the ability to articulate channel vision to senior leaders. 

Preferred Qualifications: 

• An understanding of fan engagement trends across streaming and digital platforms

• MS/MBA in Marketing, Brand, or related field

OUR COMMITMENT TO DIVERSITY:

At FloSports, we are bonded by our passion for sports and our purpose to unite communities around experiences that finally give underserved sports the love they deserve. We recognize the need to build a company that seeks out, embraces, and celebrates our individual differences, ideas, and talent. FloSports is committed to the pursuit of a fair, equal and inclusive workplace where everyone is given the opportunity to grow to their fullest potential. As such, we are intentional in our hiring practices in an effort to overcome systemic biases we may be blind to. FloSports has adopted the “blind recruiting” process, which aims to open our opportunities up to more candidates, help us be more objective in how we review applicants and mitigate bias in our decision making processes.

OUR BENEFITS:

• Recognized three years in a row as a Top Workplace by the Austin-American Statesman

• Annual equity awards for all top performers

• Competitive and comprehensive medical, dental and vision plans

• Peace of mind through company-paid short-term disability, long-term disability and life insurance

• Generous 401(K) company match vested immediately

• Progressive parental leave policies

• Flexible paid time off

• Hack-a-thons and a full calendar of team-building and social events

• Company donation to youth teams and leagues that our employees coach

• Stocked snack bar, catered lunch and breakfast tacos every week