Director, Offline Media (TV, OOH, Radio)

United States/Remote

Hi, we’re Underdog!

We’re the fastest-growing sports gaming company ever.

We build innovative games and products for American sports fans.

Founded in 2020, our team built four of today’s most widely played fantasy games and recently launched our Underdog Sportsbook. We are the only sportsbook to ever launch on our own home grown technology, which allows us to build different and innovative experiences. We believe there’s so much more to be built for sports fans, and we’ll continue to win by building the best products and experiences for our customers.

The opportunity in front of us to become the biggest company in our space is massive; after all, we’re currently sitting in the fastest-growing consumer industry in the U.S. In just over two years, we reached a nearly $500 million valuation through some of the best investors in the game, including Mark Cuban, Kevin Durant, BlackRock, and SV Angel. We are many times larger now and our growth is not slowing down.

At Underdog, we believe that sports are for everyone and are building a tomorrow for every fan. Want to help create that future? Join us.

About the role and why it’s unique:

• Lead Underdog’s Offline media strategy to drive growth against key Fantasy and Sportsbook business objectives.
• Plan and deploy the offline marketing budget, ensuring our mix of spend across channels and states is aligned with our overall strategy.
• Drive understanding of how our media investment drives our revenue growth and broader impacts through alignment and leadership within our attribution and media mix modelling program
• Create strong relationships with third party agencies and platforms ensuring we maximize insights and knowledge to help us create best in class campaigns

Who you are:

• Minimum of 8 years of experience leading media planning & execution
• Marketing experience working on high growth B2C digital only product is strongly preferred i.e online gaming, streaming, e-commerce.
• At least 3 years of management experience preferred.
• Expert in media but able to simplify and communicate complexity to broader audiences.
• Passionate on optimizing and testing creative to drive users at all funnel stages

Even better if you have:

• Radio and Out of Home (OOH) media planning and buying experience
• Experience planning media for multiple brands
• Sports Real Money Gaming experience
• 
  

Our target starting base salary range for this position is between $140,000 and $200,000, plus target equity. The starting base salary will depend on a number of factors including the candidate’s skills and experience, among other things.

What we can offer you:

• Unlimited PTO (we're extremely flexible with the exception of the first few weeks before & into the NFL season)
• 16 weeks of fully paid parental leave
• A $500 home office allowance
• A connected virtual first culture with a highly engaged distributed workforce
• 5% 401k match, FSA, company paid health, dental, vision plan options for employees and dependents

This position may require sports betting licensure based on certain state regulations.

Underdog is an equal opportunity employer and doesn't discriminate on the basis of creed, race, sexual orientation, gender, age, disability status, or any other defining characteristic.

#LI-REMOTE