(Junior) Marketing Manager - Go-to-Market (f/m/d)

As a Junior Marketing Manager - Go-to-Market at Front Row, you would be responsible for researching target companies, analyzing market trends, creating content for LinkedIn, optimizing web content for SEO, and developing case studies. You’ll also track key performance indicators (KPIs) to measure the impact of marketing initiatives and ensure collaboration within the Go-to-Market team to keep projects on track.

To be considered for the Junior Marketing Manager - Go-to-Market role at Front Row, candidates should have over 1 year of B2B marketing experience, fluency in both German and English, and a strong mix of creativity and analytical skills. A Master's degree in marketing, communications, business, or similar fields is also required.

In the Junior Marketing Manager - Go-to-Market role at Front Row, you’ll work with tools such as HubSpot, Asana, various landing page builders, SEO tools, and automation platforms to manage marketing campaigns and enhance efficiency. Familiarity with these tools will help you succeed in your role by enabling you to create impactful marketing strategies.

At Front Row, we value continual professional growth and offer an unlimited learning budget to the Junior Marketing Manager - Go-to-Market. This allows employees to pursue further education, workshops, and certifications that align with their career goals, ensuring they stay at the forefront of industry trends.

Front Row fosters a collaborative and inclusive culture for the Junior Marketing Manager - Go-to-Market. We are committed to a no-bullshit attitude, where employees are encouraged to share their ideas openly. With a diverse team, regular team-building activities, and a focus on work-life balance, you’ll find a supportive workplace environment that prioritizes employee well-being.

In your response, share your passion for marketing and how your experiences have shaped your career direction. Highlight any projects or roles that ignited your interest in marketing management and emphasize your enthusiasm for industry trends.

To answer this, outline your methodology for campaign planning, including setting goals, researching target audiences, creating content, and measuring success through KPIs. Also, mention the tools you would use, such as HubSpot or social media platforms.

Share a specific example of a project or situation where you effectively analyzed market data to uncover growth opportunities. Describe the process you took, the insights gained, and how it contributed to enhancing marketing strategies.

In your answer, express how you leverage data insights to inform creative strategies. Explain that you believe creativity and analytics can work hand-in-hand to develop compelling campaigns while ensuring measurable outcomes.

Discuss the significant impact of content marketing on brand awareness. Highlight how engaging content can educate audiences, establish brand authority, and foster community engagement, ultimately leading to increased visibility and sales.

Mention your experience and proficiency with marketing automation tools such as HubSpot, automation for social media platforms, email marketing tools, and analytics software that you have used to streamline marketing efforts and drive results.

Describe your approach to analyzing the campaign's performance, identifying areas of improvement, and making adjustments accordingly. Emphasize resilience and a proactive mindset in learning from challenges rather than viewing them as setbacks.

Share your intrinsic motivation for achieving success, such as your passion for helping brands grow and your desire to innovate in marketing strategies. Talk about the importance of collaboration within a team to foster success.

Explain your approach to task prioritization, such as utilizing tools like Asana for project management, setting deadlines, or assessing the impact of tasks on overall campaign success, ensuring that the most critical tasks get addressed promptly.

Discuss specific strategies for improving SEO, including optimizing website content, using relevant keywords, improving site loading speed, and creating quality backlinks. Mention your familiarity with SEO tools that can aid in this process.