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Marketing Manager

1) Why we exist

Our mission is to make sustainability easy and accessible for every business. 

Why? Because if we don’t collectively work towards sustainable development then climate change, social exclusion, and public health become very real and scary for future generations. 

For centuries, businesses have operated the same. Financials first, everything else later. But things have changed. Customers and companies want to buy from purpose-driven brands, employees want to work for them and shareholders want to invest in them. Companies today want to do more good for society and the environment but don’t know how. That’s why we built Futureproof.

2) What we do

Futureproof helps businesses manage, improve, and report their social and environmental sustainability. We blend smart technology with outstanding customer service into a unique proposition that helps businesses improve what they do for people (social), our planet (environment), and stakeholders (governance).

From starting with no outside funding (not even a business loan), we’ve now helped hundreds of companies become more sustainable – from fast-growing start-ups, household brands and large corporations. But we’re only getting started. Success for us is when sustainability is the norm. Success is when every company uses sustainability software just as they do accounting.

On top of the work we're doing with Futureproof, we're now building Ella - the The World’s Best Sustainability Agent. Ella is going to completely change how companies do Sustainability and ESG, and we're excited to bring this to the world.

3) What you’ll be doing:

As a Marketing Manager (and Employee Number 6), you’ll be responsible for creating, launching and iterating marketing strategies and content that drive brand growth, engagement and awareness. 

Content & Brand Marketing

  • 📆 Own & maintain our content calendar – Keep marketing efforts organised and consistent.
  • 🎥 Create engaging video content – LinkedIn, YouTube, TikTok, Instagram - testing what works.
  • 📝 Write & publish great content – Blogs, customer success stories/quotes, media packs, sales content, social posts, you name it.
  • 📩 Own our newsletter – Keep customers & leads engaged with value-driven updates.
  • 🖋️ Keep our brand voice sharp – Ensure consistent messaging and positioning in all copy across our channels.
  • 🎙️ Help run customer podcasts & webinars – Position us as the go-to sustainability platform for our audience to learn from.
  • 🌟 Build your own brand in sustainability – Grow through your content, speaking, and social media.

Growth & Performance Marketing

  • 📊 Track & optimise marketing performance – Analysing and reporting on our marketing KPIs and continually iterating based on data.
  • 🚀 Test & launch new ideas – Create new campaigns, lead funnels, and experiments you believe will get us results.
  • 📩 Create nurture sequences for inbound leads – Keep every lead engaged throughout the buyer journey.
  • 🤝 Partner & Affiliate Marketing – Explore other acquisition channels beyond content and paid ads.

We’re a small but mighty team so you’ll be working closely with everyone to ensure our marketing efforts are in sync with everything we do as a business. 

4) Who we're looking for:

  • 2-5 years of experience in marketing, growth, or content – ideally for a tech company.
  • Audience-driven – You understand what makes people engage, share, and follow.
  • Social & content-first mindset – You love writing, storytelling, and creating standout content for others to see.
  • Sustainability-oriented – Passionate about the topic and shaping the future of its content.
  • Creative & resourceful – You turn ideas into great content across multiple formats.
  • Tech-savvy & AI-driven – You use AI tools to enhance content, automation, and marketing.
  • Data-driven – You track what works, analyse metrics, and optimise for impact.
  • Organised & efficient – You manage multiple projects and keep content flowing.
  • Confident & engaging – Whether on video, writing, or in-person, you connect with people.
  • Growth-minded – You love testing marketing ideas and iterating on what works.
  • Self-starter – You take initiative, move fast, and get things done without waiting.
  • Mission-driven – You’re deeply connected to our mission of making sustainability easy and accessible for every business.

Nice to have (but not essential)

  • Startup experience – You’ve worked in a fast-growing startup or scaleup.
  • Sustainability knowledge – Familiarity with ESG, Carbon reporting, Certifications, B Corp or similar.
  • Remote/hybrid experience – Comfortable working independently in a remote team.

💰 Salary: £30-40K
📍 Location: Remote (Must be on GMT timezone +1 or - 1 hour)
📆 Start date: Immediate

5) Why Futureproof?

  • 👥 Be Employee #6 – Be employee number 6 at a fast-growing startup.
  • 🌎 Make an impact – Join a team making a real difference in building a sustainable future.
  • 📚 Personal growth – Access to L&D budget and volunteering opportunities.
  • 🏡 Work your way – Fully remote + home office/workspace grant.
  • ✈️ Recharge & connect – 30 paid holidays + bi-annual team retreats abroad (next in July!).
  • 💰 Earn as we grow – Profit sharing, retention bonuses, and in-role commission.
  • 📝 Define your role – We’re at an incredibly exciting stage of growth and there is so much opportunity for you to define your role and help shape the company as we grow.

Company Values

  • 🚀 Mission driven: United in our mission to make sustainability easy and accessible.
  • 👯 Team player: Kind, collaborative and supportive to everyone we work with.
  • 🤓 Learner: Obsessed with understanding more and never knowing enough.
  • 🦸 Entrepreneurial: Driven to solve big problems in ambitious ways.

6) Our Recruitment Process

  1. 📤 Upload your CV and answer the two questions → https://www.videoask.com/fou8ikyad
  2. 👋 30-min initial chat for us to learn more about each other (via Google Meet)
  3. 👩‍💻 60-min interview and short presentation (via Google Meet)
  4. 😄 45-min final chat with the rest of the team (via Google Meet)

Average salary estimate

$35000 / YEARLY (est.)
min
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$30000K
$40000K

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What You Should Know About Marketing Manager, Futureproof

Are you ready to join a mission-driven team dedicated to creating a sustainable future? As the Marketing Manager at Futureproof, you'll play a key role in driving brand growth and engagement. In this position, you'll wear many hats – managing a dynamic content calendar, crafting engaging videos for platforms like LinkedIn and Instagram, and producing fantastic written content, from blogs to customer success stories. You’ll also lead our newsletter to keep our audience informed and engaged. Creativity is essential as you create and test new campaigns, analyze marketing performance, and develop nurturing sequences for inbound leads. You’ll collaborate closely with a small but passionate team, ensuring that every marketing initiative aligns with our goal of making sustainability accessible for all businesses. We believe that with your 2-5 years of experience in marketing—especially in tech—you’ll bring an audience-driven perspective that will help us connect with our community and share purpose-driven narratives. Your passion for sustainability will shine through as you contribute to our brand voice and develop campaigns that resonate. If you thrive in a creative, fast-paced environment and love testing new ideas, this is the perfect opportunity for you! Join us as we strive to help companies understand and implement sustainability practices while making a real impact on the world. Plus, as Employee #6, you have the chance to shape the future of our marketing strategy and work remotely with flexible hours. If this sounds like your next adventure, we can't wait to hear from you!

Frequently Asked Questions (FAQs) for Marketing Manager Role at Futureproof
What are the responsibilities of a Marketing Manager at Futureproof?

As a Marketing Manager at Futureproof, your responsibilities will include creating and managing a content calendar, crafting engaging written and video content for various platforms, leading our newsletter, organizing customer podcasts and webinars, and optimizing marketing performance metrics. You'll also be responsible for testing campaigns and generating strategies that keep leads engaged throughout their journey.

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What qualifications do I need to apply for the Marketing Manager position at Futureproof?

To apply for the Marketing Manager position at Futureproof, you should have 2-5 years of experience in marketing, particularly in tech companies. Additionally, you should possess strong audience engagement skills, a passion for sustainability, and the capability to create high-quality content in various formats.

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What makes Futureproof a desirable workplace for a Marketing Manager?

Futureproof offers a unique workplace as it combines a strong mission of sustainability with a dynamic start-up atmosphere. As a Marketing Manager, you'll be Employee #6, allowing you significant influence in defining your role and shaping the company's marketing strategy. The fully remote work environment, personal growth opportunities, and a collaborative team culture make Futureproof a great place to grow your career.

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How can the Marketing Manager contribute to Futureproof's sustainability mission?

The Marketing Manager at Futureproof contributes significantly to our sustainability mission by effectively communicating our brand message and crafting content that educates businesses on sustainable practices. Your role in creating campaigns that align with our mission of making sustainability approachable ensures that communities understand the importance of environmental, social, and governance factors.

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What does the recruitment process look like for the Marketing Manager role at Futureproof?

The recruitment process for the Marketing Manager role at Futureproof involves uploading your CV and answering two questions, followed by a 30-minute initial chat, a 60-minute interview with a short presentation, and finally a 45-minute discussion with the team. This structured approach allows for a comprehensive assessment of fit and alignment with our company values.

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Common Interview Questions for Marketing Manager
Can you describe your experience with content marketing as a Marketing Manager?

When answering this question, focus on specific examples of campaigns you’ve managed, the types of content you’ve created, and the outcomes achieved. Highlight your ability to adapt content to different platforms while keeping the brand voice consistent.

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How do you track and measure the success of your marketing campaigns?

Explain the key performance indicators (KPIs) you use, such as conversion rates, engagement metrics, and how you analyze data to inform campaign adjustments. Discuss tools or software that help you measure these metrics effectively.

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What strategies do you use to ensure alignment between marketing initiatives and overall business goals?

Discuss your approach to collaborating with other teams, understanding their objectives, and how you adjust your marketing strategies accordingly. Emphasize the importance of regular communication and feedback loops throughout the process.

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Describe a successful marketing campaign you led. What made it successful?

Provide a quantifiable example, outlining the goals, processes, and results of the campaign. Describe what strategies were implemented, the challenges faced, and how you overcame them to achieve success.

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How do you approach audience segmentation and targeting in marketing?

Discuss your experience in identifying different audience segments, creating personas, and tailoring content to engage each group effectively. Mention any tools you use for market research and analysis.

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What role does social media play in your marketing strategies?

Explain how you leverage various social media platforms to engage users, promote content, and build community. Discuss the importance of adapting strategies based on platform trends and audience behavior.

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How do you stay up-to-date with the latest trends in marketing and sustainability?

Share your methods for keeping current, whether it’s through online courses, industry publications, webinars, or networking with other professionals. Highlight any recent trends you’ve applied to your work.

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Can you give an example of when a marketing idea you tested failed? What did you learn?

Be honest about a specific failure, explaining the context, the actions taken, and the lessons learned. Emphasize how these insights led to future success and improvements in your marketing efforts.

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What tools or software do you find essential for a Marketing Manager?

List the tools you regularly use for content creation, project management, analytics, and customer engagement. Explain how these tools streamline your workflow and enhance productivity.

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Why are you passionate about sustainability and how does that relate to the Marketing Manager role?

Express your personal connection to sustainability and how it drives your work ethic and creativity. Connect your values to Futureproof's mission, demonstrating how your passion will guide your efforts as a Marketing Manager.

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EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 11, 2025

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