Senior Partner Field Marketing Manager - APJ

As a Senior Partner Field Marketing Manager at HashiCorp, your responsibilities include delivering partner field marketing initiatives across the APJ sales regions, collaborating with regional partner teams, executing aligned marketing campaigns, and reporting on campaign outcomes using analytics from Salesforce. You'll ensure that all partner events resonate with HashiCorp's brand and messaging while focusing on driving both enterprise and open-source business initiatives.

Candidates for the Senior Partner Field Marketing Manager role at HashiCorp should have a minimum of 5 years of marketing experience, particularly in customer-facing events and partner marketing. Strong written and verbal communication skills are essential, along with the ability to collaborate across geographically dispersed teams. Experience with tools like Salesforce and Marketo, as well as the capability to manage multiple campaigns proficiently, is vital for success in this position.

The Senior Partner Field Marketing Manager at HashiCorp will work closely with partner leadership, partner sales managers, and regional field marketing teams to create and execute aligned marketing activities. This collaboration ensures cohesive marketing efforts and maximizes impact in the APJ region, providing an integrated approach to driving results with our partners.

HashiCorp offers a dynamic and high-pressure environment where the Senior Partner Field Marketing Manager will thrive as a self-starter. Emphasizing collaboration and feedback, the culture encourages growth and adaptability, making it ideal for those who can pivot quickly as project needs evolve while still delivering high-quality results.

Yes, the Senior Partner Field Marketing Manager role may require travel across parts of Asia Pacific for regional campaigns, as it’s essential to build relationships and execute campaigns effectively with partners in various locations.

When answering this question, highlight specific strategies you've employed in partner marketing and the measurable results they produced. Talk about how you engaged different partners and customized campaigns based on their needs, showing your familiarity with sales cycles and marketing analysis.

Discuss your process for reviewing and refining campaign materials and strategies to align closely with the brand's voice and goals. Mention tools and techniques you’ve used to gather feedback and ensure consistency, as well as your approach to team collaboration in achieving these objectives.

Focus on discussing specific KPIs such as lead generation, conversion rates, engagement metrics, and ROI. Emphasize how you use analytics to inform decisions and adjust tactics in real time, thus demonstrating a data-driven approach in your marketing efforts.

Explain your organizational tactics, such as using project management tools or prioritization methods. It's important to convey your ability to remain flexible and adaptable to changing priorities while maintaining high-quality outputs under pressure.

Utilize the STAR method (Situation, Task, Action, Result) to outline a specific campaign, detailing your role, the targeted audience, tactics used, and the ultimate results. Highlighting achievements with quantifiable outcomes will showcase your effectiveness as a marketing leader.

Share your strategies for staying informed, such as following industry publications, participating in webinars, or networking with other professionals. Demonstrating a commitment to continuous learning shows initiative and passion for your field.

Discuss methods for establishing strong relationships with partners, such as understanding their unique needs, communicating effectively, and consistently offering value through your marketing initiatives. Strategies for building trust and collaboration within a diverse region can demonstrate your suitability for the role.

Explain your approach to soliciting and utilizing feedback from team members and partners. Emphasizing an open-door policy and iterative processes will show you value contributions and continually seek to improve your marketing strategies based on input from stakeholders.

Describe how creativity informs your approach to campaign development and execution. Providing examples of innovative tactics you've employed will help illustrate this point and show your ability to think outside the box while driving results.

Mention specific tools you've used for project management, analytics, and marketing automation, and highlight how they've contributed to your success. Being conversant in relevant technologies showcases your readiness to leverage these resources effectively in your new role.