Product Marketing Manager

As the Product Marketing Manager at iiQ, your primary responsibilities will include refining product messaging, conducting market research, executing product launches, and supporting sales enablement efforts. You'll collaborate with cross-functional teams to gather insights on customer needs and competitor offerings, ensuring that our marketing strategies are data-driven and effective in driving product adoption.

To be considered for the Product Marketing Manager position at iiQ, you should have at least 5 years of Product Marketing experience, often within a SaaS environment. A strong understanding of the customer journey, particularly in the K-12 or EdTech markets, will be beneficial. Additionally, excellent communication skills and the ability to manage multiple priorities effectively in a fast-paced setting are crucial for success in this role.

The Product Marketing Manager at iiQ plays a vital role in supporting the sales team by developing key enablement materials such as one-pagers, case studies, and demo scripts. By understanding product positioning and market needs, you’ll help equip the sales teams with the information they need to communicate our product’s value and effectively address customer queries throughout the sales cycle.

As a Product Marketing Manager at iiQ, you will manage various projects including product launches, market analysis, and campaign execution. This involves coordinating with multiple teams to develop comprehensive launch plans, tracking product adoption metrics, and refining strategies based on customer feedback to ensure our marketing efforts align with go-to-market goals.

For the Product Marketing Manager role at iiQ, experience in a SaaS business is preferred, particularly within the K-12 or EdTech sectors. A proven track record of successfully managing product roadmaps and launches, along with hands-on experience developing product positioning and marketing collateral, will set you apart as a candidate.

In approaching product messaging for a new launch, it’s essential to conduct thorough market research and understand the needs of your target customers. Analyze competitor messaging and gather insights from customer interviews to identify key pain points that your product solves. Collaborating with cross-functional teams ensures that the messaging aligns with overall company strategy and resonates with potential users.

In my previous roles, I've utilized various methods for market research including surveys, interviews, and analyzing industry trends. This data has been crucial in shaping product positioning and messaging strategies. I often compile the insights into actionable reports that guide marketing campaigns and product development, ensuring that our strategies are aligned with customer needs and market demands.

If a product launch does not meet its objectives, I would initiate a comprehensive post-launch analysis to identify the contributing factors. This can include gathering feedback from sales teams and customers, reviewing campaign performance metrics, and reassessing our positioning. By having an open and constructive approach to understanding setbacks, I can refine strategies for future launches and advocate for adjustments in messaging or tactics.

To analyze product adoption metrics effectively, I look at key performance indicators such as customer engagement, usage statistics, and feedback from customer success teams. Implementing regular check-ins and creating dashboards to visualize data trends allows me to assess areas for improvement or success in our product offering. Additionally, customer interviews can provide qualitative insights that complement these metrics.

In my previous roles, I supported sales enablement by creating targeted collateral such as one-pagers that succinctly outlined product benefits and key features. I also organized training sessions where sales teams could learn about product updates and effective communication strategies. This enabled sales representatives to approach potential clients with a well-rounded understanding of our products and equipped them with answers to common customer questions.

To prioritize competing business objectives, I employ a framework that involves aligning tasks with overall company goals. Regular discussions with stakeholders help me understand various perspectives and urgency levels, allowing me to manage my time efficiently. I also use project management tools to visualize ongoing tasks, deadlines, and adjust priorities as necessary based on business needs and feedback.

I have consistently relied on data-driven insights throughout my career in Product Marketing. This includes using analytics tools to track marketing performance and customer behaviors. My approach involves interpreting historical data alongside current trends to inform positioning decisions and campaign strategies, ensuring that our marketing efforts are both focused and effective in reaching our audience.

Yes, creating strategic content for marketing campaigns has been a significant part of my role. I develop a range of content types including case studies, webinars, and whitepapers designed to educate and engage our audience. By tailoring this content to different buyer personas, I ensure that our messaging resonates well and encourages lead generation and brand awareness.

I stay updated on industry trends and competitor activities by regularly reading industry publications, participating in webinars, and engaging with professional networks. I also set up alerts for news related to our products and competitors, ensuring I am aware of any significant shifts in the market. This proactive approach allows me to adapt strategies and maintain a competitive edge.

In one of my previous roles, I managed a product launch that involved comprehensive market research and cross-departmental coordination. We developed a clear launch plan that included target customer segments and tailored messaging. The launch was supported by multi-channel marketing efforts, including email campaigns and social media promotions. Post-launch, we tracked adoption metrics, gathered customer feedback, and adjusted our strategies based on initial performance, ultimately surpassing our sales target for the quarter.