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Delegate Sales Associate

Company Description

We’re part of Informa, a global business with a network of trusted brands in specialist markets across more than 30 countries, and a member of the FTSE 100.


Our purpose is to connect our customers to information and people that help them know more, do more and be more. No other company in the world helps more people share professional knowledge or make business connections.


We run around 800 events each year, create digital platforms based on engaging news and information content, and operate professional development programmes for individuals and businesses
 

Job Description

Are you passionate about sales and looking for a role with global impact? Join Informa Connect as an Associate Delegate Relations Manager (ADRM) and play a key part in delivering world-class events, conferences, and training solutions across a range of industries including Finance, Pharma, Maritime, Marketing, Legal, and Tax.


In this exciting role, you will sell delegate places on our extensive portfolio of global events, both in-person and digital. These include large-scale conferences, exhibitions, trade shows, training seminars, and hybrid events, allowing you to engage with clients across the world. You will advise customers on the most suitable options from our diverse range of products, ensuring their needs are met and identifying opportunities to cross-sell for future business growth.


Key Responsibilities:

  • You will be generating revenue by selling delegate places for large-scale events, conferences, and training courses.
  • You will be Identifying cross-selling opportunities within our portfolio, offering clients tailored solutions in various sectors.
  • You will be supporting the sales efforts by ensuring timely revenue collection and following up on leads.
  • This is a telesales position so dialling and calling clients is Key! you will be set KPI's and call rate targets by the Head of Sales and Global Revenue Director. Approx this will be 100 dials per day.
  • You will be collaborating closely with Informa Connect's production, sales, and marketing teams to ensure sales activities align with wider business goals.

What We Offer:

  • Full and extensive training into the world of events and sales.
  • Competitive commission schemes.
  •  Opportunities for global travel on occasions to attend and support our events.
  • A dynamic, hybrid working environment from our Blackfriars Offices - 3 Days Per Week
  • •    The chance to work with a collaborative team in an international company.

Qualifications

Who We’re Looking For:

  • A proactive, resourceful individual with exceptional organisational skills.
  • Strong communication skills with a customer-focused approach.
  • Someone comfortable working in a fast-paced sales environment, with the ability to identify and act on cross-selling opportunities.

If you are driven by results and are ready to take on the challenge of managing delegate relationships in a growing global business, we want to hear from you!

As this is a position is selling to international clients working hours at times will vary 
UK - 8AM - 4.30PM
US - 12PM – 8PM East Coast or 2PM – 10PM West Coast
APAC – 4AM – 12PM 

 

Additional Information

We work hard to make sure Life at Informa is rewarding, supportive and enjoyable for everyone. Here’s some of what you can expect when you join us. But don’t just take our word for it – see what our colleagues have to say at LifeAt.Informa.com

Our benefits include

Freedom & flexibility: colleagues rate us highly for the flexibility and trust they receive and most of us balance time in the office with time working remotely • Great community: a welcoming culture with in-person and online social events, our fantastic Walk the World charity day and active diversity and inclusion networks • Broader impact: take up to four days per year to volunteer, with charity match funding available too • Career opportunity: the opportunity to develop your career with bespoke training and learning, mentoring platforms and on-demand access to thousands of courses on LinkedIn Learning. When it’s time for the next step, we encourage and support internal job moves • Time out: 25 days annual leave, rising to 27 days after two years, plus a birthday leave day and the chance to work from (almost!) anywhere for up to four weeks a year • A flexible range of personal benefits to choose from, plus company funded private medical cover • A ShareMatch scheme that allows you to become an Informa shareholder with free matching shares • Strong wellbeing support through EAP assistance, mental health first aiders, a healthy living subsidy, access to health apps and more • Recognition for great work, with global awards and kudos programmes • As an international company, the chance to collaborate with teams around the world

We’re not solely focused on a checklist of skills. We champion energy and ambition and look for colleagues who will roll their sleeves up, join in and help make things happen. If it sounds like a match and you have most – although not all – of the skills and experience listed, we welcome your application.

Average salary estimate

$35000 / YEARLY (est.)
min
max
$30000K
$40000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Delegate Sales Associate , Informa Group Plc.

Are you ready to kickstart your career in sales with a global impact? Look no further than the Delegate Sales Associate position at Informa Connect! As part of a respected name in the events industry, you will be at the heart of creating unique experiences across a range of sectors like Finance, Pharma, and Marketing. In this dynamic role, you will be selling delegate places for both in-person and digital events, such as large-scale conferences and training seminars. You're not just on the phone; you are connecting with clients all around the world to ensure their needs are met and offering them tailored solutions. Every day will be a new opportunity to engage with different industries and pave the way for their professional growth. Within this exciting environment, you'll have the freedom to explore cross-selling opportunities and contribute to our revenue goals while enjoying the support of a collaborative team. Plus, there's no shortage of training and development opportunities to help you grow your skills in a fast-paced setting. With a model that champions flexibility, you’ll be working three days a week from our vibrant Blackfriars offices. If you’re driven by results and passion for sales, Informa Connect is where you belong! Join us and let's make a difference together.

Frequently Asked Questions (FAQs) for Delegate Sales Associate Role at Informa Group Plc.
What responsibilities does a Delegate Sales Associate have at Informa Connect?

As a Delegate Sales Associate at Informa Connect, you will be responsible for generating revenue by selling delegate places for various events like conferences and training courses. You'll interact with clients, identify their needs, and tailor solutions from our extensive portfolio. Moreover, you'll engage in telesales, making approximately 100 calls a day, and work closely with marketing and production teams to align your sales efforts with company objectives.

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What qualifications are needed for the Delegate Sales Associate role at Informa Connect?

To succeed as a Delegate Sales Associate with Informa Connect, you should be proactive and resourceful, with exceptional organizational skills and strong communication capabilities. Experience in a fast-paced sales environment is an advantage, as well as the ability to identify cross-selling opportunities. A customer-focused attitude and a determination to meet sales targets will set you apart.

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How does the hybrid working model at Informa Connect work for Delegate Sales Associates?

Informa Connect’s Delegate Sales Associates enjoy a flexible hybrid working model. You will work three days a week from the Blackfriars office, with the option to work remotely on the other days. This allows for an ideal balance of in-person collaboration and individual productivity, creating a dynamic work environment.

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What training and support does Informa Connect provide for new Delegate Sales Associates?

Informa Connect places a high value on training and support for its Delegate Sales Associates. You will receive full and extensive training on the world of events and sales, as well as ongoing mentorship from experienced colleagues. This is complemented by access to thousands of online courses through platforms like LinkedIn Learning, ensuring you grow and develop in your role.

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What career growth opportunities exist for a Delegate Sales Associate at Informa Connect?

As a Delegate Sales Associate at Informa Connect, there are many pathways for career progression. The company promotes internal job moves and provides tailored training programs to aid your skill development. Engaging in various roles across the organization can lead to enriching experiences, broadening your professional horizons.

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Common Interview Questions for Delegate Sales Associate
How do you handle sales targets and what strategies do you use to achieve them?

When facing sales targets as a Delegate Sales Associate, I prioritize organization and daily planning. I set mini-milestones within my broader goals to track progress and ensure I'm on track. By using a mix of follow-ups and prospecting new clients, I continually expand my pipeline and adapt my strategies based on customer feedback.

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Can you give an example of a time you identified a cross-selling opportunity?

Absolutely! In my previous role, I was working with a client who had initially expressed interest in a single conference. I took the opportunity to learn about their broader goals, revealing that they could benefit from multiple training sessions across our portfolio. I presented tailored solutions that addressed their needs, which led to an additional sale and strengthened our relationship.

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What do you believe makes excellent communication in a sales role?

Excellent communication in a sales role involves active listening, clarity, and empathy. It's essential to understand the client's needs fully and respond in a way that addresses those needs clearly. It also means articulating solutions thoughtfully and building rapport, which can lead to successful long-lasting relationships.

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How do you stay motivated in a fast-paced sales environment?

Staying motivated in a fast-paced environment requires clear goal-setting and maintaining a positive attitude. I also celebrate small wins to keep my motivation high and regularly revisit my objectives to ensure I stay aligned with the broader business goals.

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How would you approach a difficult client situation?

In dealing with a difficult client situation, I would first listen carefully to their issues without interrupting. Understanding their point of view is crucial. After that, I would work to find a solution that meets their needs while also aligning with our offerings. Consistent communication and setting expectations are essential in resolving conflicts effectively.

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What techniques do you use for effective lead generation?

Effective lead generation requires a combination of networking, research, and utilizing social media platforms. I often attend industry events, engage with prospects online, and leverage referrals to build relationships. Additionally, I personalize outreach through tailored emails that showcase how our events can meet their specific needs.

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What motivates you to sell in an international context?

Being part of a global landscape is incredibly motivating. The diverse challenges and opportunities allow me to apply my skills in varied cultural contexts. Additionally, it’s rewarding to help international clients connect with knowledge and professionals that drive their success in different markets.

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How do you prepare for a call with a prospective client?

Preparation for a call involves researching the client’s background and familiarizing myself with their relevant industry challenges. I create a brief outline of key points and questions I want to address, ensuring I can guide the conversation toward how our offerings can benefit them specifically, making the call more productive.

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What role does teamwork play in your sales approach?

Teamwork is vital in sales as it combines different strengths and perspectives. Collaborating with marketing and production teams helps me understand our product offerings better and align my sales approach accordingly. Sharing insights and experiences with my colleagues also encourages innovative strategies that can improve sales performance.

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How do you maintain long-term relationships with clients?

Maintaining long-term relationships involves regular check-ins, providing value beyond immediate sales, and seeking feedback. By establishing consistent communication, sharing relevant insights, and showing genuine interest in their success, I can cultivate trust and loyalty, ensuring they consider us for future needs.

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Informa plc is a multinational publishing, business intelligence, and events group. The company was founded in 1998 and is headquartered in London, United Kingdom.

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Full-time, hybrid
DATE POSTED
April 11, 2025

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