The Director of Marketing at InformedK12 is responsible for developing strategic marketing initiatives focused on K12 public school systems. Key duties include creating go-to-market strategies, crafting messaging, executing marketing campaigns, conducting market research, and producing sales enablement materials. This role emphasizes demand generation and thought leadership, making it essential for the person in this position to collaborate across teams and drive marketing efforts that resonate with stakeholders.

Candidates interested in the Director of Marketing role at InformedK12 should have a minimum of 8 years of SaaS marketing experience, particularly in product marketing and demand generation. A demonstrated understanding of marketing principles, strong analytical and communication skills, and proven ability to collaborate with cross-functional teams are essential. Additionally, having experience in education technology or working with public organizations is a plus.

Success in the Director of Marketing position at InformedK12 requires a strong understanding of marketing techniques, especially in demand generation, product positioning, and account-based marketing. Excellent written and verbal communication skills, analytical thinking, and the ability to collaborate and lead projects are vital. Furthermore, a passion for technology innovation in public education can greatly enhance effectiveness in this role.

Travel is an important aspect of the Director of Marketing role at InformedK12, with approximately 25% of the time dedicated to attending industry events, conferences, and in-person meetings at the Oakland headquarters. This travel will help strengthen relationships within the team and enhance the marketing strategy by engaging with clients and stakeholders directly.

At InformedK12, the company culture emphasizes innovation, collaboration, and a passion for making a meaningful impact in public education. As a remote team, members are encouraged to embrace a flexible work environment while being proactive and self-motivated. With a startup atmosphere, the Director of Marketing will thrive in a setting that values creativity, strategic thinking, and a commitment to driving growth.

When answering this question, be specific about the demand generation strategies you have successfully implemented in your past roles, especially in SaaS marketing. Discuss the channels you used, such as email campaigns or social media, and highlight how your strategies have led to measurable growth or engagement.

Share a structured method you use for developing go-to-market strategies, including market analysis, defining target audiences, and crafting compelling messaging. Provide an example of a successful strategy you launched, detailing the results achieved.

Discuss key performance indicators (KPIs) such as conversion rates, lead generation, and customer engagement. Emphasize how you analyze these metrics to optimize marketing strategies and ensure alignment with business objectives.

Explain your approach to fostering collaboration across departments, such as regular communication, setting shared goals, and using project management tools. Share examples of successful projects where cross-team collaboration made a difference.

Highlight an accomplishment that showcases your leadership, creativity, and results-driven mindset. Provide details on the challenge faced, your strategic approach, and the outcomes, particularly any metrics that demonstrate success.

Describe your methods for keeping current with marketing trends, such as participating in industry webinars, subscribing to relevant publications, or networking with professionals in the edtech space. Highlight how you apply this knowledge to your strategies.

Share an example of a campaign you had to adjust in response to unforeseen challenges or new data. Explain the reasons for the change and the steps you took to realign the campaign for success.

Discuss the importance of storytelling in connecting with audiences, especially in a sector like education. Provide examples of how you’ve used storytelling to effectively convey a brand’s value proposition and engage potential clients.

Talk about your experience developing sales enablement resources like case studies, presentations, or white papers. Highlight how these materials have supported the sales team in achieving goals and ultimately driving revenue.

Express your passion for the mission of InformedK12 and how it aligns with your values and career goals. Discuss specific aspects of the company culture or initiatives that excite you and why you believe your skills and experience make you a great fit for this role.