Senior Demand Generation Manager

As a Senior Demand Generation Manager at Firebolt, you will be responsible for developing, implementing, and managing strategies aimed at driving customer acquisition and revenue growth. This includes owning the user journey funnel, managing demand generation budgets, and utilizing data analytics to optimize conversion rates and sales cycles. You will also partner closely with the sales team, fostering alignment across marketing programs.

Candidates applying for the Senior Demand Generation Manager position at Firebolt should have a minimum of 10 years of experience in demand generation within B2B SaaS companies. Proven track records in scaling annual recurring revenue (ARR), managing sizable budgets, and executing successful strategies targeting engineering audiences across various channels are essential qualifications.

Firebolt considers successful demand generation efforts through key performance indicators such as customer acquisition rates, conversion rates throughout the funnel, and return on investment (ROI) from marketing programs. A data-driven approach is vital, enabling continuous optimization and improvement of these metrics to drive significant revenue growth.

A Senior Demand Generation Manager at Firebolt should focus on various marketing channels, including paid search, paid social, organic search (SEO), email marketing, and account-based marketing (ABM). Effective multi-channel strategies are crucial for reaching and engaging the target engineering audience.

The compensation range for the Senior Demand Generation Manager role at Firebolt is between $225,000 and $250,000 per year. This is reflective of base salary for non-commissionable roles or on-target earnings for commissionable positions, influenced by factors such as skills, experience, and geographical location.

When answering this question, highlight specific campaigns you've managed, channels you've utilized, and results you've achieved. Discuss your strategic approach and how you've tailored your strategies to an engineering audience to showcase your relevance for the Senior Demand Generation Manager position at Firebolt.

Describe the key performance indicators you track, such as lead conversion rates, customer acquisition costs, and return on marketing investment. Discuss the tools and analytics you utilize to track these metrics, demonstrating a data-driven mindset essential for the role at Firebolt.

Explain how you've collaborated with sales teams in previous roles to align marketing efforts with sales objectives. Share successful instances where your cooperation led to improved lead quality and increased sales conversion rates, emphasizing teamwork as crucial for success at Firebolt.

Share a detailed example of a campaign where you played a significant role. Discuss its goals, your strategies, the channels you used, and the resulting successes. This demonstrates your ability to implement effective demand generation tactics, which is essential for the Senior Demand Generation Manager at Firebolt.

Provide insights into how you would tailor messaging and campaigns to resonate specifically with engineers. Discuss utilizing technical content, webinars, and targeted ads that speak directly to their challenges and needs, which aligns with the responsibilities at Firebolt.

Discuss your philosophy on budget management, focusing on balancing between high-return channels and experimental campaigns. Highlight any past experiences where your budget strategies led to significant leads and ROI, illustrating your suitability for this role at Firebolt.

Emphasize your analytical mindset and how you leverage data to make informed decisions in demand generation. Discuss specific tools and methodologies you've used to analyze campaign performance, making data-driven adjustments to enhance outcomes, reflecting the expectations at Firebolt.

Convey your proactive approach to professional development, such as attending industry conferences, participating in online forums, or subscribing to leading marketing publications. Showcase your understanding of how these trends can influence strategy at Firebolt.

Share relevant experiences in implementing ABM strategies, detailing how you selected target accounts and tailored campaigns. Describe the successes and learning points from your ABM initiatives to demonstrate your capability for this role at Firebolt.

Illustrate your leadership approach, emphasizing collaboration, communication, and empowerment of team members. Share experiences of how you foster innovation and creativity within your teams, essential for leading the global demand generation team at Firebolt.