Sales Development Representative (SDR)

As a Sales Development Representative (SDR) at InfoTrust, your primary focus will be to identify and nurture potential clients for our consulting and solutions offerings. You'll engage in strategic prospecting, conduct lead research, and develop personalized lead nurturing strategies to effectively communicate our value proposition. You'll also facilitate meetings between qualified prospects and our Business Development team, leveraging your understanding of complex business challenges to foster meaningful conversations.

To qualify for the Sales Development Representative position at InfoTrust, you should have a Bachelor's degree or equivalent work experience, along with 1-3 years of experience as an SDR, preferably in a structured sales development program. We look for self-starters who have a strong interest in marketing technology and a proven ability to connect client needs with our solutions. Exceptional communication, organization skills, and a hunter mentality are essential for success in this role.

To succeed as a Sales Development Representative at InfoTrust, focus on developing your research skills and understanding of digital analytics trends and marketing technologies. Continuously learn about our solutions and actively engage with potential clients to understand their needs. Achieving and exceeding targets in prospecting, such as meetings booked and pipeline generated, will also contribute to your success and growth within the team.

At InfoTrust, Sales Development Representatives enjoy a supportive culture that emphasizes growth and development. Benefits include health, vision, and dental insurance, unlimited PTO, generous parental leave, 401k matching, and tuition reimbursement. Our commitment to diversity and inclusive workplaces allows you to thrive and contribute meaningfully to the team while being your best self every day.

While prior experience in marketing technology is not an absolute requirement for the Sales Development Representative role at InfoTrust, having demonstrable interest and experience in this field will definitely give you an advantage. We value those who show curiosity and passion for continuous learning in marketing and technology, which are essential for engaging effectively with our prospects.

To identify potential clients, I typically conduct thorough market research by utilizing tools such as LinkedIn Sales Navigator and targeted databases. By understanding the ideal customer profiles, I can create strategic prospecting campaigns that highlight specific industry pain points and how our services can address those needs.

I prioritize my prospects based on a combination of factors including their alignment with our ideal customer profile, their industry, and their specific business challenges. I also consider current trends and the potential for long-term relationships, ensuring I allocate my time effectively among high-potential leads.

One successful lead nurturing strategy I implemented involved segmented email campaigns tailored to the specific interests of my leads. By sending personalized content and educational resources related to their challenges, I was able to maintain engagement and ultimately book follow-up meetings that converted into sales opportunities.

I approach rejection as a learning opportunity. I always ask for feedback and strive to understand the reasons behind a prospect's decision. This insight allows me to refine my approach, improve my messaging, and enhance my future interactions while maintaining a positive outlook.

I believe I'm a great fit for the Sales Development Representative role at InfoTrust because of my strong background in sales development and my passion for marketing technology. My track record of exceeding quotas combined with my inquisitive nature and dedication to continuous learning align perfectly with InfoTrust's culture and values.

In a previous role, I encountered a new CRM platform that required a steep learning curve. I dedicated time to explore its functionalities, attended training sessions, and sought guidance from colleagues. Within a few weeks, I became proficient and helped streamline our sales processes, demonstrating my ability to adapt and learn quickly.

I stay informed about industry trends in digital analytics through various channels, including industry blogs, webinars, and professional networks. Platforms like LinkedIn and industry-specific forums provide valuable insights and opportunities to engage in discussions that enhance my understanding of the evolving landscape.

I find that personalizing outreach based on research about the prospect's company and industry resonates well. Using compelling subject lines, focusing on value propositions, and following up thoughtfully increase my chances of securing meetings, along with leveraging social media connections for warm introductions.

I would describe InfoTrust's value proposition as a comprehensive approach to unlocking the power of data in driving marketing success. We specialize in providing cutting-edge digital analytics, media enablement, and privacy-centric solutions tailored to our client's specific needs, ultimately enhancing their marketing strategies and performance.

I want to work at InfoTrust because of its commitment to trust, respect, and continuous growth. I admire the company’s strong focus on providing impactful solutions to clients and fostering a diverse and inclusive work environment, which aligns with my values and career aspirations. I'm eager to contribute to and learn from a team dedicated to excellence.