Attribution Partnerships Account Manager

As the Attribution Partnerships Account Manager at InMarket, your main responsibilities revolve around promoting our Unified Measurement and LCI attribution solutions. You'll create engaging training sessions, build strong strategic relationships with partners, communicate the benefits of our measurement solutions, and gather insights to enhance our product offerings.

To be considered for the Attribution Partnerships Account Manager position at InMarket, you should have at least 4 years of experience in adtech or martech product marketing. Familiarity with measurement solutions, account management, and sales experience will also be advantageous. Strong communication skills and the ability to collaborate with cross-functional teams are essential.

The Attribution Partnerships Account Manager plays a crucial role in InMarket’s strategy by building relationships with partners and resellers to enhance the effectiveness of our solutions. By effectively communicating our product benefits and gathering feedback, you'll directly contribute to the ongoing innovation and success of our offerings in the market.

As an Attribution Partnerships Account Manager at InMarket, you’ll enjoy a competitive salary and bonus structure, stock options, and unlimited PTO. In addition, our benefits package includes medical, dental, and flexible spending accounts, a company-matched 401(k), and a supportive environment that emphasizes professional development.

This role at InMarket is unique due to its focus on building strategic partnerships and promoting innovative measurement solutions within the rapidly evolving adtech landscape. You’ll have the opportunity to work alongside talented co-workers, be involved in collaborative co-marketing programs, and play an integral part in shaping product development.

In your response, highlight specific projects or roles where you successfully marketed adtech or martech products. Focus on your achievements, such as increased ROI or effective partner engagement, and how those experiences have prepared you for this position at InMarket.

Discuss your strategies for initiating contact, maintaining communication, and providing value to partners. Share examples of how you have effectively built long-lasting partnerships and collaborated with them to achieve mutual goals.

Your answer should include details about developing engaging presentations and training sessions that highlight the key benefits and differentiators of InMarket’s offerings. Discuss how you would tailor your approach based on the specific needs of the partners.

Explain your process for collecting feedback from partners through meetings, surveys, or QBRs. Emphasize the importance of direct input in shaping product offerings and ensuring they meet the evolving needs of the market.

Share a specific example of a project where you collaborated with teams from sales, marketing, or product management. Discuss how you facilitated communication and aligned goals to ensure project success.

Your answer should reflect current trends such as advancements in data privacy, increased emphasis on attribution, or the rise of AI in advertising. Discuss how these trends influence the role of the Attribution Partnerships Account Manager.

Outline your approach for addressing resistance by understanding the partner’s concerns, providing data-driven insights into the benefits of adoption, and working collaboratively to find solutions that meet their needs.

Provide an instance where you simplified complex technical details into understandable concepts for non-technical stakeholders. Highlight your ability to adapt your messaging according to the audience's level of understanding.

Discuss key performance indicators such as return on ad spend (ROAS), engagement rates, or partner satisfaction scores. Explain how these metrics help evaluate the effectiveness of your strategies and partnerships.

Your response should emphasize your passion for the adtech industry, your alignment with InMarket’s mission, and your eagerness to leverage your skills to drive partner success and contribute to the growth of the company.