Lead Copywriter

As a Lead Copywriter at ITG, your primary responsibilities include overseeing the development of engaging copy across various channels such as websites, email campaigns, and in-store materials. You will ensure that all content aligns with our brand voice and successfully drives customer action. Collaborating with marketing and design teams, editing and proofing copy, and participating in the creative process will also be key aspects of your role.

To excel as a Lead Copywriter at ITG, candidates should possess excellent writing skills, a deep understanding of the retail or food industry, and experience in crafting compelling content. Familiarity with SEO principles, along with the ability to collaborate effectively with various cross-functional teams, is essential. A love for food and drink will greatly benefit your creative freedom in this role.

At ITG, maintaining a consistent brand voice is crucial. As the Lead Copywriter, you will be responsible for ensuring that all copy reflects the brand's values and identity. This includes adapting writing styles for various audiences and platforms while collaborating with team members, reviewing content, and providing feedback to ensure alignment with brand guidelines.

Working as a Lead Copywriter at ITG comes with a rich array of benefits such as 25 days’ holiday plus bank holidays, an annual Wellbeing Day, a pension scheme, a Corporate Medical Cash Plan, smart working options, and an Employee Assistance Programme. Additionally, you'll enjoy opportunities for professional growth, team collaboration, and a workplace committed to diversity and inclusion.

As the Lead Copywriter at ITG, you will create a broad spectrum of content, including website copy, email campaigns, product descriptions, social media posts, and more. The focus will be on crafting engaging and persuasive content that resonates with customers while promoting our food and retail offerings.

When answering this question, focus on specific projects or campaigns you've worked on that relate to the retail or food industry. Highlight your successes, such as how your copy improved engagement or conversions. This demonstrates both your experience and your understanding of the industry nuances.

It's important to articulate your approach to maintaining brand voice. You might mention researching the brand’s existing content, engaging with stakeholders to understand the voice, and regularly reviewing copy to ensure consistency. Providing examples of previous projects can strengthen your answer.

Discuss techniques such as writing attention-grabbing subject lines, utilizing clear calls to action, segmenting audiences for personalized messages, and A/B testing different versions of emails to determine what resonates most. Sharing a successful email campaign you've led would further solidify your expertise.

Mention subscribing to industry blogs, participating in webinars, joining professional groups, and continuously seeking feedback on your work. Highlight specific resources you find valuable and how they have influenced your writing style and strategy.

Highlight your communication skills and how you involve team members from the outset, discussing ideas, objectives, and feedback. Sharing a scenario where collaboration led to successful project outcomes could also demonstrate your teamwork capabilities.

Explain your process of reviewing content for clarity, style, and grammar. You might emphasize the importance of taking breaks before proofreading, using tools or checklists, and sometimes having a fresh set of eyes review your work for consistent quality.

This is a great opportunity to discuss metrics you typically track, like conversion rates, engagement metrics, or user feedback. Explain how you analyze these metrics to refine your approach for future projects, demonstrating your results-oriented mindset.

Discuss how you approach feedback constructively by viewing it as an opportunity to improve. Mention how you would seek clarification, ask for specifics, and implement changes to enhance your writing, thereby showing your commitment to growth.

Talk about how you research audience demographics, preferences, and behaviors to tailor your writing accordingly. Discuss the importance of adjusting tone, language, and examples to ensure that your message resonates with each unique group.

This question offers a chance to express your passion for the role and the brand. You may want to highlight ITG's commitment to creativity, its unique focus on the food industry, and your enthusiasm for contributing to a team that values diversity and innovation. Tie this into your personal career goals for a compelling answer.