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Marketing Director

Keboola is a powerful AI and data operating system that helps companies automate business actions, unlock value, and streamline operations. Designed for flexibility, it integrates seamlessly into enterprise stacks, enabling teams to work smarter and faster while reducing complexity in design, operation, and maintenance.


Our success is driven by innovation and a team culture that values transparency, collaboration, and continuous learning. With teams across Prague, London, Vancouver, Chicago, and beyond, we empower our people with a mission, a voice, and a work environment built on trust, respect, and passion.


We are looking for a highly strategic and results-driven Marketing Director to lead our marketing efforts, drive brand awareness, and execute data-driven growth initiatives. As a key leadership role in our Series A tech startup, the Marketing Director will be responsible for developing, executing and delivering marketing objectives that result in  customer aquisition, engagement, and revenue growth deliverables.


This role requires a vision of a new way of delivering the results in the eyes of latest technology development (AI, automation, marketing as a code, etc.) blend of technological and  creative vision, analytical thinking, and hands-on execution to scale our marketing efforts and position Keboola as a leader in the market. We are looking for a growth hacker kind of mindset that is looking at things with a 10x mindset.


Key Responsibilities:
  • Use AI, deploy marketing AI agents, be a cutting edge of how the marketing will be performed in the next 5 years
  • Lead Growth Marketing & Demand Generation – Develop and execute multi-channel campaigns to drive lead generation and revenue
  • Own Brand & Content Strategy – Craft compelling brand messaging, oversee content marketing, and position the company as an industry thought leader
  • Optimize Performance Marketing – Manage paid digital campaigns (SEO, PPC, social ads), track KPIs, and continuously improve CAC, LTV, and conversion rates
  • Drive Marketing Operations & Analytics – Implement marketing automation tools (AI), measure campaign effectiveness, and optimize based on data insights
  • Build & Lead the Marketing Team – Hire, mentor, and scale a high-performing team to execute marketing initiatives effectively


Qualifications & Skills:
  • Understanding and vision how marketing will be redefined by AI agents. This to be presented upon interview
  • 3+ years of experience in marketing leadership roles, preferably in a Series A/B tech startup
  • Proven track record of driving growth through performance marketing, demand generation, and inbound strategies
  • Hands-on experience with SEO, PPC, social media advertising, email marketing, and content strategy.
  • Strong analytical skills with experience in marketing attribution, analytics tools (Google Analytics, Mixpanel, HubSpot, etc.)
  • Experience managing marketing automation tools, CRM systems, and lead nurturing
  • Ability to develop compelling brand messaging, positioning, and storytelling
  • Strong leadership, team-building, and cross-functional collaboration skills


Why Join Keboola?
  • Innovative Technology: Work with a cutting-edge platform recognized by leading analysts and industry experts
  • Impactful Work: Partner with some of the world’s most innovative eCommerce brands to transform how  they leverage data and AI
  • Growth Potential: Shape the future of a rapidly-growing company while advancing your career in an exciting, high-demand industry
  • Supportive Culture: Join a team that values collaboration, creativity, and personal growth
  • Flexibility and Autonomy: We focus on outcomes, not micromanagement
  • Global Community: Be part of a diverse, primarily remote team spread across multiple continents


Keboola’s Philosophies and Values
  • Care, Love, and Respect: We foster an inclusive environment where everyone is valued
  • Create and Innovate: We embrace a culture of experimentation and growth
  • Get Your Stuff Done: We value accountability and results
  • Learn: We’re a team of lifelong learners who thrive on knowledge sharing
  • One Team: Collaboration is at the heart of everything we do
  • Openness: We communicate honestly and directly, while staying professional and kind


Come One, Come All


Keboola provides equal employment opportunities to all employees, consultants, and applicants for employment. We do not discriminate on any basis. Here’s the thing: we don’t care what color you are, who you pray  to, what gender you identify with, if you have tattoos or your hair is blue. We hire based on skill and culture  fit. It really is that simple.


More About Keboola


Every day Keboola connects data, systems, and people to do their best work all in one place. Keboola is a  hybrid, multi-cloud data platform that reduces your day-to-day complexity with data by streamlining and automating your data processes and systems, creating a  scalable data structure that works best for you, and aligns business and IT in a secure environment so they  can do meaningful work together. Hundreds of innovative companies use Keboola to unlock their data-driven power. For more information, connect with us on LinkedIn, Twitter, Facebook or visit keboola.com

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CEO of Keboola
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Petr Simecek
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What You Should Know About Marketing Director, Keboola

Keboola is looking for a passionate and strategic Marketing Director to join our dynamic team in Prague. As part of our innovative AI and data operating system company, you'll play a vital role in redefining how businesses leverage marketing through technology. In this key leadership position, you will be responsible for driving brand awareness and executing data-driven growth initiatives that truly resonate with our target audience. You'll lead the growth marketing and demand generation efforts by crafting multi-channel campaigns that not only attract leads but also contribute to significant revenue growth. If you're someone who understands the cutting-edge capabilities of AI in marketing and has a knack for optimizing performance through metrics, you'll thrive in this role. We value creativity, analytical thinking, and hands-on execution to propel our marketing strategy forward. A growth hacker mentality is essential as you look to scale our efforts and position Keboola as a thought leader in our industry. With a combined focus on brand strategy, performance marketing, and analytics, your vision will help us realize our potential as we partner with innovative brands navigating the future of eCommerce. Join us in fostering a culture that prioritizes collaboration, creativity, and personal growth, while working in a supportive and inclusive environment. If you're ready to shape the future of marketing within a high-demand tech startup, Keboola is the place for you!

Frequently Asked Questions (FAQs) for Marketing Director Role at Keboola
What are the primary responsibilities of the Marketing Director at Keboola?

The Marketing Director at Keboola is tasked with leading growth marketing and demand generation efforts. This involves developing and executing multi-channel campaigns aimed at acquiring leads and driving revenue. Additionally, you'll oversee brand and content strategy, manage performance marketing, and lead the marketing operations and analytics initiatives.

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What qualifications are required for the Marketing Director position at Keboola?

Candidates for the Marketing Director role at Keboola should have at least 3 years of experience in marketing leadership positions within tech startups, particularly Series A/B companies. A strong understanding of AI's impact on marketing, hands-on experience with SEO, PPC, email marketing, and content strategy is essential. Additionally, proven analytical skills and experience with CRM and marketing automation tools are required.

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How does Keboola utilize AI in its marketing strategies?

At Keboola, AI is at the forefront of our marketing strategies. The Marketing Director will use AI to optimize campaigns, improve lead nurturing, and enhance customer acquisition. By deploying marketing AI agents, and insights gained from analytics tools, you'll redefine how we approach marketing to achieve better outcomes.

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What does the company culture look like for the Marketing Director at Keboola?

Keboola prides itself on a supportive and transparent culture emphasizing collaboration, respect, and personal growth. As our Marketing Director, you will have the autonomy to innovate and the support from a diverse, remote team that encourages creative problem-solving and lifelong learning.

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What growth opportunities are available for the Marketing Director at Keboola?

As the Marketing Director at Keboola, you will have immense growth potential. You'll be instrumental in shaping the future of our marketing efforts and can expect ongoing opportunities for professional development in a high-demand field, while directly impacting the company's expansion and success.

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Common Interview Questions for Marketing Director
How do you plan to integrate AI into Keboola's marketing strategies?

To integrate AI into Keboola's marketing strategies, I would focus on identifying areas where AI can enhance our customer insights and campaign management. By using predictive analytics and machine learning, we can tailor our messaging and better understand customer journeys.

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Can you detail a successful multi-channel marketing campaign you've led in the past?

In a previous role, I led a multi-channel marketing campaign that combined PPC, social media, and email marketing. By tailoring our messaging across these platforms and using data insights to adjust our approach, we were able to increase lead generation by 50% within three months.

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What metrics do you consider crucial for evaluating the success of a marketing campaign?

I believe key metrics such as Customer Acquisition Cost (CAC), Customer Lifetime Value (CLV), and conversion rates are vital for evaluating campaign success. Analyzing these figures allows me to refine strategies and improve return on investment.

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How do you handle tight deadlines and high-pressure environments?

In high-pressure situations, I prioritize tasks based on urgency and impact. I maintain clear communication with my team and delegate effectively to ensure we meet deadlines without sacrificing the quality of our work.

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Describe your experience with performance marketing and its application at Keboola.

I'm well-versed in performance marketing, having executed campaigns across SEO, PPC, and social ads. At Keboola, I would leverage this experience to optimize our advertising spend and continuously analyze campaign results to enhance performance.

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What role does storytelling play in your marketing strategy?

Storytelling is crucial in my marketing strategy as it helps to create a meaningful connection with the audience. By crafting compelling narratives around our brand and offerings, we can convey our value propositions more effectively.

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How do you assess team performance and ensure continuous improvement?

I assess team performance through regular check-ins, performance metrics, and feedback sessions. By fostering an open environment for communication, we can identify areas for improvement and celebrate successes together.

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What do you believe sets Keboola apart from its competitors?

Keboola's integration of cutting-edge AI technology and commitment to innovation truly sets us apart in the industry. Our culture of collaboration and continuous learning creates a unique environment where creativity thrives.

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In your opinion, how important is market research in shaping marketing strategies?

Market research is essential in shaping effective marketing strategies. It provides insights into customer preferences, competitive landscape, and emerging trends, which allows us to tailor our messages and offerings more precisely.

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How would you approach budget allocation for marketing initiatives?

I would approach budget allocation by aligning spending with strategic goals. I’d analyze historical data and current market trends to determine which channels yield the best return and allocate resources accordingly while allowing some flexibility for experimentation.

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At Keboola, we’ve built a team culture based on learning, innovation, and most importantly trust. As we’ve grown we continue to embrace the startup vibe and foster a fast-paced and challenging environment. What is unique about our company, is that...

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Full-time, hybrid
DATE POSTED
March 21, 2025

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