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Senior Marketing and Communications Manager, Product (Nathan or Gold Coast Location)

Company Description

Every institution values excellence. What matters most is why.
Griffith was created to be a different type of university. You’ll find we’re about leading research, academic excellence, and the transformative power of education. But what sets us apart is why those things matter and how you’ll achieve them.

Why? Griffith brings together exceptional minds like yours from across the globe and from all walks of life. Here, we do incredible work, questioning and challenging, always in the pursuit of excellence.

Marketing and Communications provide university-wide strategic marketing and communications advice and develop, manage and implement marketing and communications activities (including advertising) across all Griffith audiences including prospective and current students, staff, alumni, donors and corporate partners.

Job Description

About the Opportunity

As Senior Marketing and Communications Manager, you will provide strategic marketing and communications direction, leadership, and expert advice to one of our four academic portfolios, ensuring alignment with the University’s overall strategy. You will be responsible for developing, managing, and implementing marketing and communications initiatives to drive student recruitment, reputation, and research objectives.

You will be a crucial part of the Product Marketing management team and collaborate closely with senior University leaders, including the Pro Vice Chancellor, Deans, and senior managers, to deliver impactful marketing and communications initiatives. You will lead cross-functional teams and oversee the execution of multi-channel activities that elevate the University's positioning.

Key Responsibilities

You will:

  •  Develop and implement strategic marketing and communications initiatives to support student recruitment, reputation-building, and research impact.
  • Provide high-level strategic advice to the Pro Vice Chancellor and senior leadership within an academic portfolio.
  • Lead and manage marketing and communications staff, ensuring collaboration, alignment, and effective delivery of initiatives.
  • Oversee multi-channel marketing campaigns, ensuring their success through data analysis and performance optimisation.
  • Lead and collaborate with cross-functional teams to integrate marketing efforts with broader University priorities, applying an agile approach.
  • Leverage insights and analytics to measure and refine marketing effectiveness.
  • Build and maintain strong relationships with internal and external stakeholders to drive engagement.
  • Ensure compliance with relevant legislation and University policies while championing ethical and professional behaviour.

About you 

To be successful in this role, you will have:

  • At least five years’ experience in strategic marketing, communications, and leadership in a complex organisational environment.
  • Strong stakeholder engagement skills, with the ability to provide expert strategic advice to senior leaders.
  • A track record of successfully leading teams and delivering impactful marketing initiatives.
  • A deep understanding of data-driven decision-making, including marketing analytics and audience insights.
  • Applied knowledge of marketing tools such as GA4 and campaign dashboards. As well as project management tools such as Asana.
  • Exceptional communication, collaboration, project management and problem-solving skills.
  • A tertiary qualification in marketing, communications, business, or a related field, combined with significant relevant experience.
  • Experience within the higher education sector will be an advantage and is highly desirable.

Additional Information

What we can offer

This is a continuing full time opportunity and can be based at either Brisbane South (Nathan) or Gold Coast.  As Griffith is a multi-site University you may be required to work across other campuses.

HEW 9 Salary - $132,655.36 - $137,398.61 + 17% super. Full package range - $155,206.78 - $160,756.96.

Why join Griffith?

As a values-led organisation, at Griffith University, we've worked hard to create a dynamic and strong organisational culture. We offer:

  • Wide range of Learning and Development opportunities
  • Mix of on campus and work from home options available and a supportive work environment
  • Salary packaging options and corporate health discounts
  • Generous leave entitlements including paid parental leave and leave loading
  • Support with future learning opportunities through our educational staff assistance scheme
  • Opportunities for internal mobility
  • Health Safety and Wellbeing initiatives – on campus Gym facilities

At Griffith, we’re committed to providing a safe and inclusive environment for all - whoever you are and wherever you’re from. If you require any accommodations, we welcome you to let us know so we can work with you to participate fully in our recruitment experience.

Griffith University values diversity, inclusion and flexibility and we encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply. For more information please visit our Equity, Diversity and Inclusion page. Griffith University also maintains a strict zero-tolerance policy against all forms of modern slavery. For more information, please refer to Griffith’s Modern Slavery Policy.

How to apply
Please submit your application online and ensure your application includes the following:

  • A covering statement outlining your suitability for the role referring to the “About You” section listed above and the position description
  • Current curriculum vitae, including name and contact details

Further Information
For application or recruitment advice please contact Laura Whitworth, Talent Acquisition Partner on [email protected] 

For further information about the role please contact Rachel Christie, Head of Product Marketing and Academic Partnering on [email protected]

Closing date:  Wednesday 9th April @ 11:59pm AEST. All applications must be submitted online.

Note to recruitment agencies, please no unsolicited messages to be sent to our hiring team. All recruitment at Griffith University is managed internally.

Average salary estimate

$135026.5 / YEARLY (est.)
min
max
$132655K
$137398K

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What You Should Know About Senior Marketing and Communications Manager, Product (Nathan or Gold Coast Location) , Griffith University

At Griffith University, we’re seeking a passionate Senior Marketing and Communications Manager to join our innovative team based in either Nathan or Gold Coast. This exciting position is perfect for someone who thrives in a collaborative environment and embraces the challenge of leading strategic marketing initiatives aimed at enhancing student recruitment and elevating our university's reputation. As a Senior Marketing and Communications Manager, you will have the unique opportunity to provide guidance and expert advice to senior leaders including the Pro Vice Chancellor. Your role will involve crafting multi-channel marketing campaigns that not only drive engagement but also align with Griffith's broader strategic goals. You will spearhead the development and execution of initiatives that leverage data-driven insights for optimal performance, ensuring our messaging resonates with prospective and current students alike. Leading a dynamic team, you will ensure effective delivery of our marketing strategies while fostering strong relationships with internal stakeholders and external partners. Your background in strategic marketing within a complex organizational setting, along with exceptional stakeholder engagement skills, will be invaluable in this pivotal role. If you have a knack for using analytics and a passion for educational excellence, then we can’t wait to see how you can contribute to Griffith’s mission of transformative education. Join us in making a meaningful impact across our diverse academic portfolios!

Frequently Asked Questions (FAQs) for Senior Marketing and Communications Manager, Product (Nathan or Gold Coast Location) Role at Griffith University
What are the key responsibilities of the Senior Marketing and Communications Manager at Griffith University?

The Senior Marketing and Communications Manager at Griffith University will lead the development and implementation of strategic initiatives that drive student recruitment and enhance institutional reputation. Key responsibilities include providing strategic advice to senior leadership, managing multi-channel marketing campaigns, leading cross-functional teams, and leveraging analytics to measure marketing effectiveness.

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What qualifications are required for the Senior Marketing and Communications Manager position at Griffith?

Candidates for the Senior Marketing and Communications Manager role at Griffith should possess a tertiary qualification in marketing, communications, business, or a related field, combined with significant relevant experience. A demonstrated track record in strategic marketing and stakeholder engagement, particularly within the higher education sector, is highly desirable.

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How does the Senior Marketing and Communications Manager at Griffith collaborate with other teams?

In the role of Senior Marketing and Communications Manager at Griffith University, collaboration with cross-functional teams is essential. This entails working closely with senior university leaders, departmental staff, and external partners to ensure integrated marketing efforts that align with the university’s strategic objectives.

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What type of experience is ideal for a Senior Marketing and Communications Manager at Griffith?

Ideal candidates for the Senior Marketing and Communications Manager position at Griffith University will have at least five years of experience in strategic marketing and communications within complex organizations. A history of successfully leading marketing campaigns and teams, particularly in the higher education sector, is a distinct advantage.

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What salary range can a Senior Marketing and Communications Manager expect at Griffith University?

The salary range for the Senior Marketing and Communications Manager at Griffith University varies from $132,655 to $137,398, with a total package including superannuation reaching up to around $160,757. This competitive compensation reflects the importance of this role within the university.

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Common Interview Questions for Senior Marketing and Communications Manager, Product (Nathan or Gold Coast Location)
How would you develop a marketing strategy to enhance Griffith University’s reputation?

A strong approach to developing a marketing strategy would begin with a thorough analysis of Griffith’s current positioning. I would gather data from stakeholder feedback, market research, and industry trends to identify key areas for improvement. Collaborating with academic leaders and using insights from previous campaigns, I would then create targeted, multi-channel strategies that emphasize Griffith’s unique strengths and contributions to education.

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Can you provide an example of a successful multi-channel marketing campaign you've managed?

In my previous role, I led a multi-channel campaign to recruit new students, which incorporated social media, email marketing, and targeted advertisements. By integrating analytics tools, we optimized our messaging and timing based on audience engagement. This campaign resulted in a 25% increase in applications compared to the previous year, demonstrating the importance of cohesive multi-platform strategies.

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What role does data play in your marketing decision-making process?

Data is crucial for guiding marketing decisions. I regularly use analytics to assess the effectiveness of campaigns and to understand audience behavior. By interpreting insights from these data points, I can refine strategies, ensure message relevance, and make timely adjustments to maximize impact.

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How do you handle feedback from senior leadership regarding marketing initiatives?

I view feedback from senior leadership as an essential part of the process. I prefer to engage in constructive discussions where I can address concerns and incorporate their suggestions into our marketing plans. This collaborative approach not only builds trust but also enhances the initiatives we execute.

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Describe how you would lead and motivate a marketing team.

Effective leadership involves setting clear objectives, encouraging open communication, and fostering a supportive team culture. I make it a point to recognize individual contributions and align our goals with the university's mission, motivating the team to take ownership of their roles and collaborate towards shared successes.

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What challenges have you faced in past marketing roles, and how did you overcome them?

In a previous position, we faced declining engagement in our campaigns. To address this, I conducted a thorough analysis of our target audience, adjusted our messaging, and trialed new platforms for outreach. By being willing to adapt, we not only recovered engagement but exceeded previous performance metrics.

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How do you ensure compliance with university policies in your marketing efforts?

I prioritize understanding and adhering to the university's policies and guidelines in all marketing campaigns. This means staying updated on compliance requirements and regularly training my team to ensure that all collateral respects these standards while still achieving our strategic goals.

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How would you measure the success of your marketing and communications initiatives?

Success measurement begins with establishing clear KPIs aligned with our goals. I utilize tools such as Google Analytics and campaign performance dashboards to track engagement and conversions. Post-campaign analysis enables us to identify successes and areas for improvement, informing future strategies.

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What strategies would you employ to build strong relationships with key stakeholders?

Building strong stakeholder relationships requires active listening, transparency, and consistent communication. I prioritize regular updates and soliciting feedback to ensure that their interests are reflected in our marketing initiatives, fostering a partnership founded on trust and shared objectives.

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Why do you want to join Griffith University as the Senior Marketing and Communications Manager?

Joining Griffith University excites me because of its commitment to transformative education and innovative approach to marketing. I admire Griffith's dedication to creating an inclusive and diverse environment, and I am eager to contribute my skills to further elevate its standing as a leading educational institution.

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Founded in 1971 and located in Nathan, Australia, Griffith University is a educational institution that offers students a range of degrees and certifications.

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Full-time, hybrid
DATE POSTED
March 26, 2025

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