Senior SEO Specialists

To qualify as a Senior SEO Specialist at Landed, candidates should have a minimum of 3 years of experience in SEO and content strategy. A strong understanding of SEO principles and basic proficiency in SEO tools such as SEMrush, Google Search Console, and Ahrefs is essential. Excellent written and verbal communication skills in English, along with a proactive and independent work ethic, will set you apart.

As a Senior SEO Specialist at Landed, your primary responsibilities include developing and executing comprehensive SEO strategies, conducting competitor analysis, and creating detailed content briefs alongside content strategies. You'll also be responsible for link building, technical SEO audits, and optimizing email marketing campaigns, ensuring comprehensive coverage of all aspects of SEO.

Landed supports the professional development of its Senior SEO Specialists by fostering a dynamic and creative environment, encouraging continuous learning of new SEO tools and strategies. Regular collaboration with cross-functional teams allows for knowledge exchange and sharpening of skills, ensuring every team member can grow their expertise.

Senior SEO Specialists at Landed utilize various industry-standard tools including SEMrush, Google Search Console, Keyword Planner, Ahrefs, and Exploding Topics. These tools assist in research, analysis, and tracking performance, ensuring effective execution of SEO strategies.

Absolutely! At Landed, we offer the flexibility to work remotely from anywhere, provided you have a reliable internet connection and a comfortable workspace. This flexibility allows our team members to thrive in their environment while contributing to exciting projects.

To improve organic search rankings, I would first conduct a comprehensive SEO audit to identify existing issues, followed by developing a tailored SEO strategy that includes keyword optimization, high-quality content creation, and robust link-building efforts. Utilizing data from SEO tools like SEMrush will help track progress and make necessary adjustments.

I stay updated with the latest SEO trends by following industry-relevant blogs, joining forums, and participating in webinars and conferences. Tools like Google Trends and industry newsletters also help me understand evolving best practices and algorithm updates.

I approach competitor analysis by identifying key competitors in the market, analyzing their website structure, backlink profiles, and content strategies. Tools like Ahrefs help me gain insights into their keywords and traffic sources, enabling me to find opportunities for our strategy.

I track various metrics such as organic traffic growth, keyword rankings, bounce rates, and conversion rates. Using Google Analytics and Google Search Console, I can evaluate the effectiveness of our SEO strategies and make data-driven decisions for enhancements.

Creating SEO content briefs involves a thorough understanding of target keywords, user intent, and competitive landscape. I include guidelines for structure, tone, and relevant topics that align with our SEO goals, ensuring that content produced resonates well with the audience and ranks effectively.

I have utilized various link building techniques including outreach campaigns, guest blogging, and creating shareable content that naturally attracts backlinks. Building relationships with influencers and industry websites has proven beneficial in acquiring high-quality links.

Handling technical SEO issues involves conducting regular audits to identify problems such as broken links, slow page loading times, and mobile-unfriendly designs. I create tickets for the engineering team to address these issues promptly and suggest actionable improvements.

Optimizing an existing email marketing campaign for SEO involves using SEO-friendly subject lines, including relevant keywords, and ensuring that links within the email lead to optimized landing pages. Monitoring open rates and click-through rates will help refine our approach further.

One of the most challenging aspects of SEO is keeping up with frequent algorithm updates. To overcome this, I continuously educate myself, adapt strategies based on data insights, and engage with the SEO community to remain proactive in adjusting our approach.

In a fast-paced SEO environment, I prioritize tasks based on their potential impact on performance and alignment with overall business goals. Using project management tools helps in tracking progress, while regular communication with my team ensures alignment and efficiency.