Native Media Buyer - job 1 of 2

As a Native Media Buyer at Launch Potato, your primary responsibilities include planning, launching, and scaling Native advertising campaigns across platforms such as Taboola, Outbrain, and Revcontent. You'll work on creating ad creatives, conducting testing to optimize campaign performance, and analyzing metrics to inform decisions. Your mission will involve driving profitability, achieving a 1.2x ROAS, and collaborating with cross-functional teams to ensure that campaigns align with business goals.

To excel as a Native Media Buyer at Launch Potato, you should have at least 4 years of experience managing Native ad campaigns with a proven record of handling $100k+ in ad spend profitably. Expertise in Taboola, Outbrain, and Revcontent is essential, alongside strong analytical skills and the ability to create engaging ad creatives. Familiarity with data analysis tools and experience in direct-response marketing will also strengthen your application.

At Launch Potato, success for a Native Media Buyer is defined by the ability to achieve profitable campaign performance, specifically aiming for at least a 1.2x ROAS across Native advertising platforms. This includes maintaining a rigorous testing schedule, continuously optimizing ad creatives, and making data-driven decisions that enhance overall campaign effectiveness while contributing to a collaborative team culture.

Native Media Buyers at Launch Potato utilize a range of tools to optimize their campaigns, including Taboola, Outbrain, and Revcontent for ad management. Proficiency in data analysis software such as Excel, Looker, PowerBI, or Tableau is crucial for tracking performance metrics. Additionally, basic design tools like Canva or Photoshop may be employed for creating compelling ad creatives.

Yes, while not mandatory, prior experience in the fintech or personal finance sectors can be beneficial for a Native Media Buyer position at Launch Potato. Understanding the nuances of these markets can enhance your ability to create targeted ad strategies and connect effectively with our audience, ultimately contributing to campaign success.

When optimizing a Native advertising campaign, I would start by analyzing previous performance data to identify trends, testing different ad creatives, and adjusting targeting criteria. Establishing a robust A/B testing framework will help gauge what resonates best with the audience. Additionally, I would utilize insights from auction performance to refine bidding strategies, ensuring that we maximize our reach and ROI.

In my previous roles, I've successfully managed campaigns across Taboola and Outbrain. I have experience setting up targeting parameters, analyzing metrics, and adjusting budgets to enhance campaign performance. My work often involved close collaboration with creative teams to iterate on ad copy and visuals that drive higher engagement rates.

Success in a Native advertising campaign is typically measured by key performance indicators such as return on ad spend (ROAS), click-through rates (CTR), and conversion rates. I focus not only on immediate metrics but also on long-term brand engagement and customer acquisition costs, ensuring we hit our profitability targets while building a strong customer base.

Data analysis is a cornerstone of my approach to Native advertising. By examining performance metrics, I can identify areas for improvement, adjust targeting strategies, and refine creative content. I believe in a hypothesis-driven approach, where data informs each decision and helps in optimizing campaigns for maximum impact.

In a previous campaign, we faced a sudden drop in CTR. To address this, I quickly analyzed the data to pinpoint the issue and implemented a series of A/B tests on our ad creatives. By tweaking our messaging and images based on audience insights, we were able to significantly improve engagement rates and recovery our campaign performance.

Collaboration with cross-functional teams is key to campaign success. I prioritize regular communication, setting up frequent check-ins to ensure alignment on project goals. Utilizing project management tools helps to keep everyone in the loop, allowing for collaborative brainstorming sessions that capitalize on diverse skillsets.

To keep ad creatives fresh, I maintain a testing schedule that rotates in new designs, headlines, and calls to action regularly. I leverage audience feedback and performance data to inform creative direction, ensuring our ads speak to the changing interests and preferences of our target demographic.

When I encounter underperforming ads, I first conduct a thorough analysis to understand the underlying issues—be it targeting, creative, or bidding strategy. Based on the insights gathered, I iteratively tune the ads, whether it's changing visuals, revising copy, or experimenting with audience targeting to improve overall performance.

I have extensive experience creating direct-response ad creatives focused on driving immediate action from the audience. This involves compelling headlines, clear value propositions, and strong calls to action. I often test different variations to identify the most persuasive elements that resonate with potential customers.

I’m drawn to the innovative approach that Launch Potato takes in the digital marketing space. The company's commitment to connecting advertisers with their target customers aligns with my passion for creating effective campaigns. I admire the diverse, collaborative culture and the opportunity to work on high-impact projects within a performance-driven environment.