Senior Media Operations Manager

To be a suitable candidate for the Senior Media Operations Manager role at Launch Potato, you need a minimum of 6 years of experience in operations, media buying, or technical project management. Proficiency in tracking technologies, such as HasOffers/Tune and API integrations, is a must. Experience with affiliate portals like Impact Radius and data visualization tools like Looker, Tableau, or PowerBI is essential as well. Moreover, your problem-solving abilities and strategic thinking will be crucial in driving operational excellence.

As a Senior Media Operations Manager at Launch Potato, your primary responsibilities include optimizing operational processes, serving as a subject matter expert for tracking technologies, and implementing scalable solutions to enhance team efficiencies. You will also conduct data-driven analysis using BI tools to identify and resolve tracking discrepancies, guiding junior team members to develop their skills while ensuring the team's overall effectiveness aligns with business goals.

At Launch Potato, we take pride in our diverse and inclusive culture, ensuring that all team members, including those in the Senior Media Operations Manager role, feel valued and respected. Since our inception, we've committed to creating a workplace where uniqueness is celebrated and where everyone has an equal opportunity to thrive, irrespective of their background or identity. This not only enhances our team dynamic but also drives our success as a company.

To excel as a Senior Media Operations Manager at Launch Potato, it’s beneficial to have a strong technical skill set that includes HTML and experience with affiliate marketing tracking platforms. Additionally, strategic thinking, collaboration with cross-functional teams, and a proactive ownership mentality are essential. Your ability to identify inefficiencies and leverage data to implement process improvements will be invaluable in this role.

A Senior Media Operations Manager at Launch Potato will find numerous opportunities for professional growth and development. Not only will you have the chance to lead initiatives that drive operational efficiency, but you will also be in a position to mentor junior team members, enhancing your leadership skills. With our focus on continuous learning and improvement, you can expect to evolve both personally and professionally while making a significant impact on the company.

When answering this question, detail your past experiences with specific tracking technologies like HasOffers, Tune, or API integrations. Discuss instances where you have identified and resolved complex issues, highlighting your expertise in troubleshooting and ensuring effective implementations.

Share a specific situation where you identified a workflow issue, the approaches you took to improve it, and the outcomes. Highlight how your actions positively affected efficiency and the overall performance of the media operations.

Explain your mentorship philosophy, emphasizing the importance of fostering a supportive learning environment. Provide examples of how you have guided less experienced colleagues, helping them navigate challenges and grow their skills.

Discuss the methods you employ to understand business objectives and translate them into tangible operational strategies. Provide examples illustrating how you have successfully aligned team outputs with company goals.

Convey your commitment to continuous learning by mentioning sources you follow such as industry publications, webinars, or networking events. Highlight any recent trends you’re knowledgeable about and how they might impact operational strategies.

Provide a detailed account of a specific technical challenge related to media operations. Outline the steps you took to diagnose and resolve the issue, emphasizing your analytical and problem-solving skills.

List the data visualization tools you are proficient in, such as Looker, Tableau, or PowerBI. Share how you have used these tools to inform decisions, support tracking efforts, or identify discrepancies in a media operations context.

Illustrate your organizational skills by explaining how you prioritize based on urgency, importance, and resource availability. Provide an example of a time when you successfully managed competing deadlines or projects.

Discuss your collaboration style, emphasizing the importance of communication and teamwork in achieving operational excellence. Share experiences where your collaboration with other teams led to successful outcomes.

Express your genuine interest in Launch Potato’s mission and values. Reflect on what draws you to the company, such as its commitment to diversity and innovation, and explain how your skills and experiences align with the team's goals and the company's future.