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Marketing Analyst - job 5 of 12

Company Description

Visa is a world leader in payments and technology, with over 259 billion payments transactions flowing safely between consumers, merchants, financial institutions, and government entities in more than 200 countries and territories each year. Our mission is to connect the world through the most innovative, convenient, reliable, and secure payments network, enabling individuals, businesses, and economies to thrive while driven by a common purpose – to uplift everyone, everywhere by being the best way to pay and be paid.

Make an impact with a purpose-driven industry leader. Join us today and experience Life at Visa.

Job Description

Card Design and Innovations function is part of the CEMEA Marketing department. Its purpose is to protect the Visa brand, to maintain the brand promise of global acceptance, ensuring that all cards issued in the CEMEA region will be accepted, whilst strengthening Brand Equity. This is an agile, highly visible function that works closely with internal and external parties to address the varied card design needs of our clients.

An ideal candidate is someone with a passion for design thinking and human-centered approach to design, detail-oriented, proven project management skills, appetite to learn and a desire to have fun.  The candidate will be well versed in project management and tracking tools, with an ability to multi-task and support a dynamic work environment.   Primarily role of the position is to support the Card Design reviews to ensure that issuers and manufacturers comply with Visa Product Brand Standards and Visa International Operating Regulations for cards and other payment devices. 

In this important role you’ll need strong organizational practices and communication skills, ability to work cross-functionally, and a desire to consistently exceed client expectations.  If your professional experience and career aspirations align with this opportunity, we’d love to talk to you.
Principal Responsibilities:

  • Manage and review daily submissions of Visa card and payment device designs and artwork from clients and manufacturers in CEMEA region in line with agreed SLA.s.
  • Maintain automation tools and frameworks, identify, record and document thoroughly the issues and track bugs with BMAS IT team.
  • Assist with monthly client billing cycles.
  • Maintain and update documentation that communicates the standards and procedures for payment card manufacturers.
  • Support in the management of affinity and co-brand program applications and approvals.
  • Provide support to the Client Marketing team in resolving card design and card innovation queries and issues raised by internal and external stakeholders, ensuring exceptions are quickly escalated as necessary
  • Support the Global Card Design team with the management of the regional card design help desk and technical testing.

Reporting Relationship

  • Reports to CEMEA Brand, Card Design and Innovation Senior Manager

Key Competencies and working relationships

  • Teamwork and collaboration – works with others across organization to maximize group effectiveness, achieve optimum performance and minimize duplication of effort 
  • Interpersonal effectiveness – Interacts effectively and respectfully with others in the workplace 
  • Client focused – focuses efforts on cultivating client relationships and managing client expectations to achieve business objectives
  • Business Acumen – demonstrates a strong business focus and understanding of Visa and banking industry business environment
  • Works with Visa Country Sales, Product, Brand Marketing, Legal and Licensing teams
  • Works with external vendors such as Card manufacturers, personalizers and issuers

This is a hybrid position. Expectation of days in office will be confirmed by your hiring manager.

Qualifications

Bachelor’s degree or experience within the payment cards industry .
Strong verbal and written communication skills in English and, ideally, other CEMEA regional language
Well organized, attention to detail and the ability to multi-task
Collaborative team player with strong problem-solving and creative thinking skills
Ability to organize and prioritize tasks
Ability to translate challenges into solutions, ideas and opportunities
Proven success in a fast-paced, high output environment

Additional Information

Visa is an EEO Employer. Qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, sexual orientation, gender identity, disability or protected veteran status. Visa will also consider for employment qualified applicants with criminal histories in a manner consistent with EEOC guidelines and applicable local law.

Average salary estimate

$45000 / YEARLY (est.)
min
max
$30000K
$60000K

If an employer mentions a salary or salary range on their job, we display it as an "Employer Estimate". If a job has no salary data, Rise displays an estimate if available.

What You Should Know About Marketing Analyst, Visa

Join Visa as a Marketing Analyst in Karachi, Pakistan, where you will have the chance to be part of a global leader in payments and technology. In this pivotal role within the Card Design and Innovations function of the CEMEA Marketing department, your mission will be to protect Visa’s brand and ensure its promise of global acceptance is upheld. If you have a passion for design thinking and a meticulous approach, this role could be a perfect fit for you. You'll manage the review process for card designs from clients and manufacturers in the CEMEA region, ensuring compliance with Visa’s Brand Standards and International Operating Regulations. This dynamic position requires strong project management skills, exceptional organization, and the ability to communicate effectively with various stakeholders. If you thrive in a collaborative environment and enjoy tackling challenges, this could be your opportunity to make a significant impact while having fun. At Visa, we believe in empowering our employees to excel and adapt in this fast-paced industry. So come join us and experience our purpose-driven culture along with professional growth and opportunities that come with it. If this sounds like the right opportunity for you, Visa would love to hear from you!

Frequently Asked Questions (FAQs) for Marketing Analyst Role at Visa
What are the primary responsibilities of a Marketing Analyst at Visa?

As a Marketing Analyst at Visa, your main responsibilities will include managing and reviewing card design submissions, maintaining automation tools, and assisting with the monthly billing cycles for clients. You'll also be required to update documentation that communicates the standards for payment card manufacturers and support the Client Marketing team in resolving design queries.

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What qualifications are required for the Marketing Analyst position at Visa?

To qualify for the Marketing Analyst position at Visa, candidates should possess at least a bachelor's degree or relevant experience in the payment cards industry. Strong communication skills in English and ideally other CEMEA regional languages are essential, along with a proven ability to multi-task and collaborate effectively.

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What skills are essential for success as a Marketing Analyst at Visa?

Success in the Marketing Analyst role at Visa hinges on strong organizational skills, attention to detail, and a collaborative mindset. Additionally, problem-solving abilities, creativity, and the capacity to prioritize tasks effectively are crucial.

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How does the Marketing Analyst role at Visa support clients?

The Marketing Analyst at Visa plays a vital role in managing client relationships by ensuring that all card designs meet Visa's high standards. By addressing and resolving design queries swiftly, you will enhance client satisfaction and uphold Visa's commitment to delivering a seamless service.

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What is the work environment like for a Marketing Analyst at Visa?

The work environment for a Marketing Analyst at Visa is dynamic and supportive, as it encourages teamwork and collaboration. Being a hybrid position, there will be flexibility regarding in-office days, allowing for a balanced work-life structure while fostering creativity and productivity.

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Common Interview Questions for Marketing Analyst
How do you manage multiple projects as a Marketing Analyst?

When managing multiple projects, it's vital to prioritize based on deadlines and importance. I create a detailed to-do list, utilize project management tools, and set regular check-ins to ensure everything stays on track. This collaborative approach allows for smoother execution of all tasks.

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Can you explain your experience with project management tools?

Yes! In my previous roles, I have used several project management tools like Trello and Asana. These tools help in tracking progress, managing timelines, and facilitating communication among team members, ensuring that everyone stays aligned on project goals.

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What do you know about Visa's brand standards?

Visa's brand standards ensure the integrity and recognition of the brand globally. I understand that adherence to these standards is crucial for maintaining brand equity and that any design submissions must meet specific guidelines regarding color, logo usage, and overall card aesthetics.

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Describe a time when you resolved a design-related issue.

In my previous job, we encountered a discrepancy in card design submissions which could have led to rejections. I facilitated communication between the design team and the clients, documenting the correct specifications and timelines for revisions, which resulted in a successful submission.

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What role does client feedback play in your workflow?

Client feedback is vital to my workflow as it helps identify areas for improvement. I actively solicit feedback post-project and use this information to refine processes and enhance future designs, ensuring we meet and exceed client expectations consistently.

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How would you handle tight deadlines with competing priorities?

Handling tight deadlines requires proactive planning. I would assess all tasks' urgency and importance, allocate sufficient resources, and communicate transparently with the team regarding priorities. If needed, I would be open to adjusting timelines to achieve the best outcomes.

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What strategies do you use to maintain client relationships?

Maintaining client relationships involves regular check-ins, being responsive to their queries, and providing updates on project status. I believe in delivering value through consistency and transparency, ensuring clients feel prioritized and valued throughout our engagement.

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How do you stay updated on trends within the payment cards industry?

I stay updated on industry trends by subscribing to leading financial news outlets, attending webinars, and participating in conferences. Networking with industry professionals and joining relevant forums also allows me to gain insights and stay informed about innovative practices.

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What motivates you to work with card design and innovation?

I'm motivated by the challenge of combining creativity and technology. Card design and innovation allow me to think outside the box while adhering to industry standards, and seeing creative concepts come to life for clients is incredibly rewarding.

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In your opinion, what makes Visa a leader in the payments industry?

Visa's commitment to innovation, security, and user experience is what truly sets it apart. Its global reach and adaptability to meet market demands while maintaining high standards have solidified its position as a leader in the payment processing industry.

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Visa Inc. operates as a payments technology company worldwide. The company facilitates commerce through the transfer of value and information among consumers, merchants, financial institutions, businesses, strategic partners, and government entiti...

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Full-time, hybrid
DATE POSTED
April 9, 2025

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