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Manager, BCAA Connect

Why BCAA?

Feel proud of what you do and help shape the future of BC at a BC Top Employer. We’re driven by purpose – delivering peace of mind to one in three BC households with insurance, roadside assistance, auto repair, Evo Car Share and Evolve E-Bike Share. With a long history of keeping roads safe and giving back in ways that build stronger communities, we offer a wide variety of meaningful, rewarding careers that move BC forward.
 

We are currently hiring a Manager, BCAA Connect based in our Head Office in Burnaby. 

Please note that this is a hybrid role based out of our Burnaby, BC office (2 Remote / 3 On Site). Applicants who are not located within commuting distance of our Head Office or are not looking to relocate to the Greater Vancouver/Lower Mainland/Fraser Valley region will not be considered. 

As the Manager, BCAA Connect, you’ll be responsible for the daily operations, engagement strategy, and content vision of BCAA Connect—an online community platform. This innovative role plays a key part in driving BCAA’s broader strategic goals by helping connect Members with one another around relevant local topics, initiatives, and shared interests across British Columbia. 

 

This is a hands-on role ideal for someone who thrives on content development, community-building, and cross-functional collaboration. You’ll lead strategy, manage operations, and work directly with internal and external partners to ensure BCAA Connect remains an engaging, meaningful, and Member-focused platform. 

 

Who you are: 

  • You have a creative and entrepreneurial mindset—you’re an innovator at heart. 

  • You are experienced in community engagement and content strategy with a strong sense of what inspires conversation and action. 

  • You’re comfortable writing content, jumping into threads, and shaping the tone and direction of a Member-driven space. 

  • You excel in working across teams and building strong relationships with internal stakeholders. 

  • You are future-focused, results-driven, and thrive in a fast-paced, ever-evolving environment. 

  • You are organized, strategic, and able to manage competing priorities with professionalism and focus. 

 

What you’ll do: 

  • Oversee the successful daily operations of the BCAA Connect online community, ensuring an engaging and supportive environment for Members. 

  • Plan, prioritize, and schedule the rollout of community features in collaboration with internal partners. 

  • Design and implement a content and engagement strategy that encourages user-generated content and organic community growth. 

  • Actively participate in the community: writing content articles, launching discussion threads, and responding to users. 

  • Identify opportunities to connect Members around shared needs such as BCAA benefits, local travel, home services, or regional support topics. 

  • Provide guidance, training, and feedback to ensure consistent application of moderation standards. 

  • Develop content calendars, promotional strategies, and community playbooks that support BCAA’s brand and business strategy.

  • Monitor performance metrics and community health to inform ongoing improvements. 

  • Build relationships with internal teams and external vendors to coordinate community features, support marketing efforts, and ensure platform consistency. 

  • Confidently represent the platform internally, sharing updates and insights with senior stakeholders. 

 

What you bring: 

  • Post-graduate degree in Communications, Marketing, Business, or a related field. 

  • Minimum of 5–7 years in marketing, communications, customer success, or community leadership. 

  • Strong understanding of online community dynamics, including engagement strategy, content moderation, and growth. 

  • Proven ability to create content and drive user participation through innovative storytelling and digital campaigns. 

  • Demonstrated leadership on cross-functional projects and stakeholder management. 

  • Proven financial acumen, including experience with content budgets, forecasts, and resource planning. 

  • Advanced skills in MS Office and comfort with digital platforms and content management tools. 

  • Bonus Skills and Experience: 

  • Experience in B2C environments, public relations, or fast-paced digital marketing settings. 

 

Internal Applicants: Please note that the internal posting closes on April 11, 2025, and the role is a M2 position. 

 

The salary range for this position is $91,200 to $100,000 and is determined via job-related knowledge, skills, experience, certifications, market demand and internal equity. In addition to base salary and BCAA benefits, this position is eligible for a performance bonus target of 12.5%, with the opportunity to earn up to 20%.

What we offer:

  • The chance to make a difference every day in the lives of British Columbians, BCAA Members and our communities.

  • Career and personal development to help you grow and reach your goals.

  • Incentives that recognize team and individual sales and performance.

  • Flexible benefits to support your health and lifestyle, and wellness dollars* to keep your body, mind and soul thriving.

  • A competitive rewards package including salary performance bonus programs, pension plan*, and more to help build your personal wealth.

  • Paid time off including vacation, and days for wellness, volunteering, and cultural, spiritual or religious connection.

  • BCAA membership, with valuable perks and Member savings on every day and special spending, from gas and coffee to clothes, sports and event tickets, and hotels.

  • Meaningful, rewarding work for a BC Top Employer known for putting people first and constantly building a better workplace for all our team members.

*for permanent employees

We’re always looking for amazing people like you. Apply today!

BCAA is an Equal Opportunity Employer, committed to providing accessible, inclusive employment. We have a long-standing partnership with the Presidents Group which strives to increase employment opportunities for people living with disabilities, and champion accessible employment in BC. If you need personalized support through application and recruitment, please contact HRAccommodations@bcaa.com.

Average salary estimate

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$91200K
$100000K

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What You Should Know About Manager, BCAA Connect, BCAA

Join BCAA as the Manager, BCAA Connect at our Head Office in Burnaby and be part of a team that’s committed to delivering peace of mind to British Columbians! We pride ourselves on being a BC Top Employer and empower our employees to create meaningful connections in their community. In this hybrid role, you’ll manage the daily operations and engagement strategy of BCAA Connect, our online community platform designed to unite members around local topics and initiatives. Your innovative mindset will shine as you develop content strategies that inspire action and encourage participation. You’ll thrive in a fast-paced environment, collaborating with internal teams and external partners to ensure BCAA Connect is not just a platform but a vibrant community. Your love for storytelling will come in handy as you actively engage with our members through articles and discussion threads, making their voice a vital part of the conversation. With a firm grasp of community dynamics and a strategic outlook, you’ll help steer the direction of BCAA Connect, ensuring it aligns with our broader strategic goals. If you’re an experienced community leader ready to make a difference, this is the opportunity for you!

Frequently Asked Questions (FAQs) for Manager, BCAA Connect Role at BCAA
What are the responsibilities of the Manager, BCAA Connect at BCAA?

As the Manager, BCAA Connect, your primary responsibility is to oversee the daily operations of the BCAA Connect online community. This includes developing and implementing an engagement strategy, managing content creation, and fostering a supportive environment for members. You'll also collaborate with internal partners to roll out community features and actively engage with users through content articles and discussion threads, ensuring a dynamic and interactive platform.

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What qualifications are needed for the Manager, BCAA Connect position?

Candidates for the Manager, BCAA Connect role should possess a post-graduate degree in Communications, Marketing, Business, or a related field, along with 5-7 years of experience in marketing, communications, customer success, or community leadership. A strong understanding of online community dynamics and proven leadership in cross-functional projects are crucial for this role.

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What engagement strategies will the Manager, BCAA Connect implement?

The Manager, BCAA Connect will design and implement a content and engagement strategy that promotes user-generated content and organic community growth. This includes planning and scheduling community feature rollouts, crafting content calendars, and launching discussions that connect members around topics such as local travel and home services, thereby enhancing user engagement and satisfaction within the platform.

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How does the Manager, BCAA Connect contribute to BCAA's goals?

In the role of Manager, BCAA Connect, you will play a vital role in driving BCAA’s strategic goals by fostering connections among members around relevant local topics and initiatives. By ensuring a high-quality user experience and strategically managing community engagement, you help solidify BCAA’s position as a top employer and a trusted community partner in British Columbia.

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What skills are essential for the Manager, BCAA Connect role?

Essential skills for the Manager, BCAA Connect role include a creative mindset, excellent content writing abilities, strong organizational skills, and a strategic approach to managing competing priorities. Additionally, proficiency in collaboration across various teams, advanced MS Office skills, and comfort with digital platforms and content management tools will greatly enhance success in this position.

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Common Interview Questions for Manager, BCAA Connect
Can you describe your experience with online community management?

When responding, highlight your specific experience in community management, focusing on any platforms you've worked with. Discuss how you engage users, develop content strategies, and promote interaction, providing examples of successful initiatives you've led.

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How do you foster engagement within an online community?

Explain your approach to creating engaging content and encouraging conversations among community members. Discuss any specific strategies or tools you use, and share metrics of success from past roles.

Join Rise to see the full answer
What strategies would you implement for BCAA Connect’s growth?

Present a structured plan that includes targeted content themes, user engagement initiatives, collaborations with local organizations, and methods for measuring growth. Emphasize your innovative ideas and how they align with BCAA's strategic goals.

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Describe a challenging situation in community management and how you handled it.

Reflect on a specific challenge you've faced, detailing your thought process, the actions you took to resolve it, and the outcome. Focus on your problem-solving skills and ability to engage with different stakeholders.

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How do you ensure a supportive environment in online communities?

Discuss your approach to moderation, setting community guidelines, and actively participating in discussions. Emphasize the importance of fostering a respectful environment where all members feel valued.

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What role does user-generated content play in community engagement?

Describe the importance of user-generated content in fostering a sense of ownership and connection within the community. Share examples of how you've encouraged this kind of content in previous roles.

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How would you handle negative feedback or conflicts in the community?

Illustrate your conflict resolution skills by outlining how you would approach negative feedback calmly and constructively. Highlight your experience in de-escalating internet situations while maintaining community standards.

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What tools do you use for tracking community health and performance?

Mention specific analytics tools you have used to monitor engagement metrics, user participation rates, and overall community health. Discuss how you leverage this data to inform your strategy and make improvements.

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How do you approach collaboration with internal stakeholders?

Share your experience in cross-functional collaboration, and give examples of how you’ve effectively engaged with different teams to achieve common objectives in past positions.

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What do you believe is the key to maintaining a thriving online community?

Discuss various aspects that contribute to a healthy community, such as active moderation, regular content updates, member feedback, and engaging initiatives. Stress the importance of adapting strategies in response to community needs.

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The British Columbia Automobile Association (BCAA) is a mission-driven services organization committed to delivering peace of mind to our Members and customers across B.C. and the Yukon. With over 800,000 Members, BCAA serves 1 in 3 B.C. househ...

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Full-time, hybrid
DATE POSTED
April 5, 2025

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