Specialist, Influencer Strategy

As a Specialist, Influencer Strategy at Roc Nation, your primary responsibilities include designing and executing influencer strategies that promote our artists and music projects across social platforms like TikTok, Instagram, and YouTube. You'll also be responsible for building strong partnerships with creators, managing day-to-day campaign execution, and providing insights through tracking and reporting on campaign performance.

To apply for the Specialist, Influencer Strategy position at Roc Nation, candidates must have a Bachelor's Degree in a related field and at least 2 years of experience in influencer marketing, digital marketing, or a similar field, preferably in the entertainment, music, or sports industry. A proven track record in executing influencer campaigns and strong communication skills are also essential.

The Specialist, Influencer Strategy at Roc Nation plays a crucial role in achieving music distribution goals by using innovative campaigns to drive organic engagement. By crafting strategic partnerships with influencers relevant to our artists, the role ensures that our music projects reach wider audiences, ultimately boosting fan engagement and drive across streaming platforms.

Essential skills for a Specialist, Influencer Strategy at Roc Nation include strong analytical abilities to translate data into insights, excellent communication and project management skills, and creativity in fostering influencer partnerships. Additionally, an understanding of social media trends, especially those appealing to Gen Z, is critical for crafting effective campaigns.

Roc Nation offers a comprehensive benefits package for the Specialist, Influencer Strategy position, including medical, vision, and dental benefits, free concert tickets, generous paid time off, career development programs, and a 401(k) plan with company match. This ensures that our employees feel valued and supported in both their personal and professional lives.

In answering this question, it's best to highlight specific campaigns you've worked on, detailing your role in the process from ideation to execution. Discuss the platforms you utilized and the outcomes, including any metrics that demonstrate your success.

When responding, emphasize your networking skills and the importance of mutual benefit in these relationships. Discuss techniques you employ to find influencers that align with an artist's brand, and describe how you maintain those relationships over time.

Describe a specific influencer campaign, focusing on your objectives, the strategies you implemented, and metrics that reflect the campaign’s success. Discuss any challenges you faced and how you overcame them to illustrate your problem-solving skills.

Talk about any tools or software you've previously used for tracking campaign performance, such as Google Analytics or specific social media analytics platforms. Highlight how you analyze data to inform future campaigns.

Explain your strategies for keeping up with social media trends, whether through industry blogs, social platform updates, or attending relevant events. Showcase your proactive approach to ensuring campaigns remain fresh and relevant.

Describe your project management skills and how you prioritize tasks when working on campaigns under pressure. Share examples of successful campaigns you've managed in tight time frames and the methods you used to ensure timely delivery.

Discuss your experience working closely with legal teams to ensure all contracts meet the necessary requirements. Talk through your understanding of the importance of compliance and how you ensure that all deliverables align with legal standards.

Share your approach to evaluating campaigns, discussing the metrics you focus on (like engagement and conversion rates) and the importance of comparing these metrics against campaign goals. Mention how you use these insights to inform future strategies.

Emphasize that creativity is essential in developing unique influencer strategies that resonate with target audiences. Discuss how you leverage creative thinking to craft campaigns that stand out in a crowded market.

Articulate your passion for music and admiration for Roc Nation’s role in the industry. Share how the company’s innovative approach aligns with your career goals and how you envision contributing to the team.