Marketing Intern

The Marketing Intern at LiveOnNY is engaged in various responsibilities ranging from participating in the marketing cycle to capturing and editing video content for social media. Interns help develop compelling stories about organ donation, assist with campaign management, and support general administrative duties. This role involves teamwork and collaboration across departments, offering a rich experience in content creation and marketing strategies.

For the Marketing Intern position at LiveOnNY, candidates should have at least two years completed in a Bachelor’s program, preferably in communications, journalism, marketing, public health, or nonprofit work. A strong desire to learn, excellent organizational skills, and the ability to work in a fast-paced environment are essential. While experience with design tools like Canva or Adobe Premiere Rush is preferred, a proactive attitude and communication skills are necessary for success.

As a Marketing Intern at LiveOnNY, you'll gain valuable hands-on experience in various areas, including digital marketing, social media management, and content creation. You'll enhance your storytelling abilities, learn about engagement strategies for diverse audiences, and develop essential workplace skills such as organization, communication, and teamwork. This internship provides a unique opportunity to contribute to meaningful work while building a strong marketing skill set.

The Marketing Intern plays a vital role in supporting the mission of LiveOnNY by capturing and editing storytelling content that educates the public about organ, eye, and tissue donation. Through engaging social media campaigns and compelling narratives, the intern helps raise awareness and inspire action towards becoming a donor, thus directly contributing to our goal of saving lives.

The work environment for a Marketing Intern at LiveOnNY is dynamic and collaborative. Interns are expected to work three days in the office with flexible hours, allowing for a balance of creativity and structured work. You'll be part of a motivated team, surrounded by passionate individuals who share a commitment to making New York a leader in lives saved through donation. This setting encourages professionalism, creativity, and continual growth.

To engage an audience on social media, I would utilize audience research to tailor content that resonates with their interests. Creating visually appealing and relatable content is essential, along with utilizing storytelling techniques to evoke emotion and drive action. Additionally, I would focus on interaction by responding to comments and feedback, which helps foster a sense of community and connection.

I have a familiarity with video editing tools such as Adobe Premiere Rush and Canva, enabling me to create visually compelling content quickly. I’m skilled in capturing engaging footage and have experience editing for multiple platforms, which is crucial for creating content that meets the unique requirements of sites like Instagram and TikTok.

In a situation where multiple assignments are due, I would employ organizational tools, such as task lists and calendars, to prioritize based on deadlines and importance. It would also involve communicating with my team to understand the critical nature of each task, allowing me to allocate my time efficiently while ensuring high-quality work.

I deeply admire LiveOnNY's commitment to saving lives through organ, eye, and tissue donation. The mission resonates with me personally because I believe in the power of community and second chances. Working to raise awareness about such a crucial cause is not just a job; it’s an opportunity to contribute to something much larger than myself.

I would approach story development by first conducting thorough research on organ donation and gathering insights from individuals with personal experiences. This includes interviewing donors and recipients for authentic narratives. I aim to present these stories in a compelling and sensitive manner to inspire others to consider becoming donors, ensuring that I highlight the impact of their decisions.

In a previous group project, we encountered a challenge that threatened our timeline. I took the initiative to brainstorm alternative solutions, proposing a division of labor that allowed us to tackle different tasks simultaneously. This creative approach helped us meet our deadlines effectively, demonstrating the importance of flexibility and teamwork.

To analyze the effectiveness of marketing content, I utilize tools like Google Analytics and social media insights. These platforms provide valuable metrics on engagement rates, reach, and user demographics, allowing me to gauge how well the content resonates with the audience and to adjust strategies accordingly based on real-time data.

Storytelling in marketing is crucial because it creates an emotional connection with the audience, making messages more relatable and memorable. By using stories, brands like LiveOnNY can frame their mission in ways that motivate action and inspire people to engage. It's about not just informing but also moving people toward a cause.

To grow an email list, I would implement techniques such as offering valuable content such as newsletters, exclusive updates, or guides related to organ donation. Creating engaging landing pages with clear calls-to-action is vital. Additionally, I would utilize social media campaigns to direct followers to sign-up forms, incentivizing them through contests or special offers.

Adapting marketing strategies to different platforms requires understanding the unique demographics and content types favored by each. For instance, short and visually appealing content works best on TikTok, while more in-depth narratives fit Facebook or email campaigns. Tailoring content ensures maximum engagement and relevance across all channels.