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Senior Associate, Marketing

This role has a hybrid work arrangement (1-2 days a week in our NYC office).

Applicants must be authorized to work for any employer in the United States or Canada. We are unable to sponsor or take over sponsorship of any employment-based visas at this time.


Energy storage is the key to unlocking a future where our world is powered by renewable resources. At Convergent Energy and Power, our mission is to make the electrical grid cleaner, more reliable, and less expensive by leveraging state-of-the-art energy storage and distributed generation technologies.

The Senior Associate, Marketing is responsible for supporting the execution of the marketing plan and advancing the sales cycle through effective coordination, content creation, project management, collaboration, creativity, and diligence. This role is primarily focused on content creation, communications, and project management, including Account Based Marketing (ABM) campaigns, team coordination and calendars, event management including conferences, content creation including blog, social media, and marketing collateral support, and support for broader team initiatives including community engagement.

This is an individual contributor role and, therefore, does not have any direct reports.

What You’ll Do

Company Branding and External Communications (50%)

  • Independently manage assigned marketing campaigns end-to-end.
  • Create, review, and/or edit marketing and communications collateral, including blog posts, one-pagers, and newsletters.
  • Strategize and create content for and evaluate metrics for social media platforms on LinkedIn, X, and Facebook to align with broader marketing strategy.
  • Manage team PPT content calendar and update it on a weekly basis.
  • Provide direction and/or manage the work of freelance designers, writers, or contracted marketing vendors.
  • Support the execution of marketing strategies as assigned.
  • Adhere to and uphold marketing procedures, design, branding, messaging, and style guidelines.

General Department Operations and Cross-Functional Support (50%)

  • Project manage ABM campaigns including strategy development and implementation.
  • Manage the coordination of marketing-sponsored and supported conferences and advise on recommendations for sponsorship based on HubSpot data; ensure conference activity is tracked in HubSpot; Manage and regularly update the annual conference calendar tracker.
  • Research topics to support marketing campaigns, branding, and communications efforts as assigned, including competitor analyses.
  • Support Marketing’s role in company community engagement efforts, including through research and project management.
  • Support digital marketing strategies, including list management and search engine optimization (SEO) support.
  • Collaborate cross-functionally with a particular focus on the C&I Sales and Utilities teams.
  • Analyze marketing data to drive strategy.
  • Update marketing decks and additional marketing collateral.
  • Stay current on Convergent, the competitive landscape, and energy market trends.

Required Qualifications

  • Bachelor’s Degree or equivalent work experience.
  • At least three years of experience in a marketing or communications role or equivalent.
  • An advanced working knowledge of project management (i.e., experience managing short and long-term projects with multiple stakeholders across teams, along with setting, managing, and evaluating campaign metrics).
  • Expert communication skills (verbal and written), including grammar, punctuation, and composition.
  • Proficient knowledge of and experience with developing internal and external communications, including blogs, social media, one-pagers, and/or newsletters, etc.
  • Advanced working knowledge of how to develop content specifically for LinkedIn, Facebook, X, etc.
  • Working knowledge of marketing campaign management and evaluation (i.e., campaign goal).
  • Advanced working knowledge of PowerPoint (can create professional slides for internal and external presentations).
  • Take ownership – skilled at managing projects from beginning to end.
  • Be results driven – have a bias towards action.
  • Be detail-oriented – and meticulous about the details.
  • Be creative – bring a creative perspective to the marketing team and how we connect with customers and stakeholders across the brand.
  • Be adaptable – driven to coordinate and prioritize numerous important tasks, as well as proactively identify and address potential issues.
  • Be motivated – share a passion for storytelling, marketing strategy, and data-driven decision-making.
  • Alignment with Convergent’s mission and values: Continuous Improvement, Diversity, Equity and Inclusion, Ethical Governance, Safety, Sustainability, Collaboration, Ownership, Resilience, and a strong interest in the Clean Energy Transition.
  • This role requires 5% travel, primarily for team events and company-wide meetings.

Preferred Qualifications

  • Knowledge of, or experience working in, the renewable energy sector.
  • Basic prior experience using a CRM preferred (we use HubSpot).
  • Basic knowledge of event coordination, with a focus on conference attendance and sponsorship.
  • Prior experience with online communication design and implementation, including a working knowledge of HTML and proficiency with web content management systems (such as WordPress) is preferred.
  • Working knowledge of Excel (can manage basic analyses).

We're dedicated to fostering a welcoming and inclusive culture that prioritizes the safety and well-being of all our clean energy professionals. We embrace and learn from our diverse backgrounds, encouraging open dialogue and growth. Through resources like our active Employee Resource Groups, DEI Working Group, and comprehensive training and workshops, we're continuing to build a supportive community that celebrates the convergence of our identities.

Our priority is to ensure that every team member feels valued and supported to have a healthy balance between work life and personal life. We believe a full life outside of the office makes for a happier, healthier team. We support that by offering robust benefits such as but not limited to, the following:

  • Medical, Dental, and Vision insurance
  • Vacation, Sick, and Volunteer days
  • 401K with an employer safe harbor match
  • Special Vendor Discounts on programs for:
  • Identity theft and fraud prevention


Base Salary Range: $85,000- $100,000; Salary Commensurate with Qualifications and Experience.

We encourage people from minority or marginalized groups to apply. If you don’t meet 100% of the above qualifications, but see yourself contributing, please submit an application.

Convergent is an equal-opportunity employer. All qualified applicants will receive consideration for employment without regard to age, ancestry, color, family or medical care leave, gender identity or expression, genetic information, marital status, medical condition, national origin, physical or mental disability, political affiliation, protected veteran status, race, religion, sex (including pregnancy), sexual orientation, height, weight, or any other characteristic protected by applicable laws, regulations, and ordinances. We also consider qualified applicants regardless of criminal histories, consistent with legal requirements in the country where we operate. If you need assistance and/or a reasonable accommodation due to a disability during the application or the recruiting process, please send a request to talent@convergentep.com

Convergent Energy and Power Glassdoor Company Review
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CEO of Convergent Energy and Power
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Johannes Rittershausen
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What You Should Know About Senior Associate, Marketing, Convergent Energy and Power

Join Convergent Energy and Power as a Senior Associate, Marketing, where you'll become a pivotal force in supporting our mission to create a cleaner, more reliable electrical grid powered by renewable energy sources. In this exciting role, you will dive into a hybrid work environment, spending 1-2 days a week in our vibrant NYC office. As a key member of the team, you will manage marketing campaigns from start to finish, develop and edit a variety of communications materials, and ensure our company's branding aligns with our values. Your expertise in content creation will shine as you craft compelling social media strategies across platforms like LinkedIn and Facebook, all while collaborating with talented freelancers and vendors. You’ll also play a vital role in project management, particularly in Account Based Marketing (ABM) initiatives, events, and community engagement efforts. If you’re detail-oriented, creative, and passionate about advancing renewable energy, then this is the perfect opportunity for you! We believe in a diverse and inclusive workplace and encourage all qualified applicants to apply. Your journey with us at Convergent could be the key to unlocking a sustainable future.

Frequently Asked Questions (FAQs) for Senior Associate, Marketing Role at Convergent Energy and Power
What are the key responsibilities of a Senior Associate, Marketing at Convergent Energy and Power?

As a Senior Associate, Marketing at Convergent Energy and Power, your responsibilities will primarily revolve around managing marketing campaigns, creating content for various platforms, and collaborating on community engagement initiatives. You'll independently manage marketing campaigns from conception through execution, develop communications materials like blogs and newsletters, and analyze marketing data to optimize our strategies. A strong emphasis will be placed on your project management skills and collaboration with cross-functional teams to ensure our branding and communications stay aligned with our overall marketing objectives.

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What qualifications are necessary for the Senior Associate, Marketing position at Convergent Energy and Power?

To be considered for the Senior Associate, Marketing role at Convergent Energy and Power, you should possess a Bachelor’s Degree or equivalent experience and at least three years in a marketing or communications role. An advanced understanding of project management, expert communication skills, and proficiency with social media content development are essential. Familiarity with tools like HubSpot and knowledge of digital marketing strategies will also greatly enhance your candidacy. A passion for renewable energy and an alignment with Convergent's values will further distinguish you in the application process.

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How does the Senior Associate, Marketing contribute to campaigns at Convergent Energy and Power?

In your role as Senior Associate, Marketing, you'll be instrumental in driving company-wide marketing campaigns by independently managing projects that aim to enhance brand recognition and support sales initiatives. You'll strategize content for various marketing channels, including social media and events, all while analyzing performance metrics to adapt strategies for better engagement. By collaborating closely with sales and project teams, you will ensure that all marketing efforts resonate with our target audiences and align with the company's wider goals in the clean energy sector.

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What type of experience is preferred for the Senior Associate, Marketing at Convergent Energy and Power?

While not required, preferred qualifications for the Senior Associate, Marketing position include experience in the renewable energy sector and familiarity with customer relationship management tools like HubSpot. Basic knowledge of event coordination and web content management systems will also be beneficial. Understanding SEO and analytics will allow you to leverage data effectively, manage marketing campaigns efficiently, and provide a strong competitive edge to our marketing strategies.

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What is the work culture like at Convergent Energy and Power for the Senior Associate, Marketing role?

At Convergent Energy and Power, we prioritize a culture of inclusivity, collaboration, and continuous improvement. As a Senior Associate, Marketing, you will be part of a welcoming team that values diverse perspectives and fosters open communication. Our commitment to employee well-being shines through with programs focused on work-life balance, and we actively support team members' personal and professional growth through resources like Employee Resource Groups and comprehensive training. Your passion for storytelling and engagement in our mission toward a sustainable future will be highly welcomed.

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Common Interview Questions for Senior Associate, Marketing
Can you describe a successful marketing campaign you managed as a Senior Associate, Marketing?

In answering this question, highlight a specific campaign that you managed. Discuss your role in strategizing, executing, and analyzing the campaign. Mention the goals, target audience, challenges faced, and the results achieved, ideally backed with quantitative data. Describe how you involved cross-functional teams and learned from the experience, aligning it with the mission of Convergent Energy and Power.

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How do you ensure alignment between marketing strategies and sales objectives?

To ensure alignment, regular communication with the sales team is essential. Explain how you would develop a collaborative approach where you set shared goals and keep each other informed. Mention developing marketing materials that directly address sales strategies, utilizing feedback from sales to enhance your campaigns, and analyzing joint metrics to evaluate success.

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What steps do you take to evaluate the success of a marketing campaign?

Detail your process for tracking metrics related to campaign performance. You could discuss setting clear objectives at the outset, using tools like HubSpot to measure engagement, conversions, and overall reach. Stress the importance of analyzing data post-campaign to identify successes and areas for improvement, which is crucial for driving strategy in the future.

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Can you explain how you use social media platforms like LinkedIn and Facebook for marketing?

Discuss specific strategies for each platform, emphasizing LinkedIn's emphasis on B2B relationships and professional content, while demonstrating a more dynamic engagement approach on Facebook. Mentioning the use of tailored content for each audience and analyzing engagement metrics to refine your outreach can help showcase your comprehensive understanding of digital marketing.

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Describe your experience with project management in marketing.

You should illustrate your approach to project management by discussing tools you use (like Gantt charts or project management software) and your methodology for ensuring deadline adherence and resource allocation. Provide an example of a complex project you managed and how you successfully coordinated team efforts to meet shared objectives.

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How do you approach content creation for various marketing materials?

Explain your process for researching relevant topics and understanding audience needs. Discuss how you balance creativity with data-driven insights to craft compelling narratives. Mention revising content based on feedback and how you manage timelines for theoretical launch dates while keeping quality a priority.

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Can you provide an example of how you handled a conflict with a team member or unclear project expectations?

Use the STAR method to outline a situation where you faced conflict or misunderstanding. Explain the steps you took to communicate openly and constructively, ensuring each party’s concerns were addressed, and how this ultimately led to a successful outcome. This reflects your capacity for adaptability and problem-solving.

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What strategies do you employ to stay updated on industry trends and competitors?

Discuss your methods for continuous learning, such as subscribing to industry publications, participating in forums or groups, using analytics to monitor competitors, and attending relevant conferences. This showcases your proactive approach to staying informed and adapting marketing strategies accordingly.

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What is your experience with data analysis in marketing, and how do you leverage it?

Highlight your experience with tools like Google Analytics or HubSpot metrics to analyze campaign performance. Explain how you use this data to inform your future marketing decisions, focusing on identifying trends, understanding customer behavior, and refining target market approaches.

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How do you manage time effectively when juggling multiple marketing projects?

Demonstrate your time management skills by detailing techniques like prioritization methods and setting clear deadlines while maintaining flexibility for unexpected tasks. Discuss tools you use to organize your workload and ensure that all projects receive the attention they require in the right timing.

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To build an energy landscape that is less expensive, more reliable, and increasingly sustainable—one that benefits our employees, customers, communities, and planet

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DATE POSTED
March 29, 2025

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