Performance Marketing Specialist

As a Performance Marketing Specialist at Mamo, you will spearhead the development of aggressive growth strategies across key areas such as acquisition, activation, retention, and monetization. Your expertise in paid media will enable you to effectively plan and execute campaigns across various platforms like Google Ads and LinkedIn. You will also measure, track, and optimize these campaigns, ensuring that every dollar spent is justified with tangible ROI. Moreover, your ability to conduct audience research and segmentation will help us reach the most relevant customer segments with tailored messaging.

To qualify for the Performance Marketing Specialist role at Mamo, candidates should possess a BS/MA in Computer Science, Engineering, or a related field. A minimum of three years of experience in performance marketing or similar paid media roles is essential. You should also have expertise in Google Ads and PPC, along with proficiency in tools like MixPanel and Google Analytics to analyze user behavior and inform campaigns. A track record of successful marketing campaigns, strong organizational skills, and a data-driven approach is vital.

At Mamo, we prioritize personal and professional development for our Performance Marketing Specialists. You'll be immersed in a supportive startup environment where learning happens daily. Collaborating with world-class teams across product, design, and engineering means that you’ll gain valuable insights and skills in various domains. Whether it’s through hands-on projects or mentorship, we ensure that your growth aligns with our mission while enabling you to bring impactful changes to the world of financial inclusion.

As a Performance Marketing Specialist at Mamo, key skills include a strong analytical mindset and the ability to leverage metrics and consumer behavior trends to guide marketing initiatives. You'll be expected to have expert knowledge of paid media channels like Google Ads and LinkedIn, along with A/B testing and data analytics capabilities to drive campaign effectiveness. Strong organizational and time management skills, combined with a proactive approach, will ensure you thrive in our fast-paced startup culture.

A typical day for a Performance Marketing Specialist at Mamo involves analyzing campaign performance metrics, strategizing new marketing initiatives, and collaborating with cross-functional teams. You'll spend time running experiments and optimizing existing campaigns based on data insights. Key responsibilities include audience segmentation, crafting personalized messaging, and tracking KPI progress. Frequent brainstorming sessions with your creative team will keep your work dynamic, ensuring that you're continuously innovating and learning while also making a significant contribution towards Mamo's growth.

Certainly! In my previous roles, I've managed various paid media campaigns leveraging platforms like Google Ads and Facebook Ads. I've developed strategies to optimize cost-efficiency and maximize ROI by conducting thorough audience research and applying A/B testing techniques to improve ad performance. I always emphasize measuring results consistently to adjust strategies that ensure we reach our ideal customer segments.

For A/B testing, I begin by defining clear objectives for the test, whether it’s improving click-through rates or conversion rates. I set a control group and a variant that varies a single parameter, such as ad copy or landing page design. I monitor the results closely using analytics tools like Google Analytics to determine which version performs better and derive insights for future campaigns.

Staying updated in performance marketing is crucial. I regularly read industry blogs, participate in webinars, and engage in online communities related to digital marketing. Additionally, I follow leading influencers in the field and attend conferences when possible to network and learn about emerging tools and strategies. This commitment ensures I bring the latest insights and techniques to my role, enhancing our marketing efforts at Mamo.

Absolutely! One of my most successful campaigns involved launching an integrated marketing strategy that combined Google Ads, LinkedIn ads, and content marketing. I aimed to increase brand awareness and lead generation for a financial service product. By conducting detailed segmentation, I tailored messaging for different audience personas, resulting in a 30% increase in leads and significantly improving our conversion rates, showcasing the strength of targeted messaging and multichannel approaches.

I measure the success of a marketing campaign by analyzing key performance indicators (KPIs) such as ROI, conversion rates, and customer acquisition costs. Before launching a campaign, I set clear objectives and benchmarks to measure against. Post-campaign analysis involves reviewing performance against these benchmarks while looking deeper into metrics like customer lifetime value and churn rates to gauge long-term success.

When I encounter discrepancies in campaign data, I first verify the source of the information and check for any tracking issues or attribution errors. I cross-reference data from multiple sources to ensure accuracy before revisiting the analysis. It’s essential to maintain a clear understanding of the metrics and how they correlate to overall goals, allowing us to adapt strategies if necessary while basing decisions on the most reliable data.

I rely on a suite of tools for performance marketing analytics including Google Analytics, MixPanel, and various ad platform dashboards like Google Ads and Facebook Ads. These tools help me track user behavior, monitor campaign performance, and derive insights from analytical data. A combination of these tools allows for a rounded analysis of our marketing efforts, enabling informed decision-making and ongoing optimization.

In a fast-paced startup environment, I prioritize tasks based on urgency and impact. I start each week by mapping out key objectives and aligning them with our overall marketing goals. Regular check-ins with the team also help to adjust priorities as needed. I use project management tools to keep track of ongoing campaigns and deadlines, ensuring that I remain organized and responsive to the business’s dynamic needs.

My process for audience segmentation involves analyzing demographic, psychographic, and behavioral data to identify distinct groups within our target market. I utilize platforms like Google Analytics and CRM data to gather insights, crafting segments based on factors like purchasing behavior and user engagement. This information enables me to develop personalized marketing messages that resonate with each segment, ultimately enhancing campaign effectiveness and customer connection.

Adapting marketing strategies based on data analysis is key to success. After analyzing performance metrics, I identify trends and areas of opportunity or concern. This might involve tweaking ad creative, adjusting budgeting, or targeting different segments. Based on data, I continuously implement A/B tests to refine our approach, ensuring we’re consistently optimizing for better results and adapting to changing market conditions.