SEO Specialist

As an SEO Specialist at Frontier, your key responsibilities include developing and executing a data-driven SEO strategy for Balto, optimizing website content, conducting keyword research, and managing technical SEO aspects. You will also focus on link building and authority growth, ensuring Balto ranks high in search results. Continuous analysis of SEO performance and adjustment of strategies based on trends and Google algorithm updates are also crucial to this role.

To qualify as an SEO Specialist at Frontier, you should ideally have at least 2 years of relevant experience in the SEO field, proven success in increasing organic traffic, and a deep understanding of SEO best practices. Familiarity with tools like Ahrefs, Google Analytics, and HubSpot is crucial, along with strong writing, editing skills, and a collaborative mindset for working across teams.

The SEO Specialist plays a vital role in driving organic growth for Balto by implementing effective SEO strategies that enhance search visibility. Through meticulous keyword research and optimization of website content, you ensure that Balto leverages high-value keywords and reaches its target audience, impacting overall business growth positively.

In the SEO Specialist role at Frontier, you will utilize various tools such as Ahrefs for keyword research and backlink analysis, Google Analytics for performance tracking, and HubSpot for content planning. These tools will empower you to refine your SEO strategies effectively, ensuring Balto's content stands out in search results.

Yes, the SEO Specialist position at Frontier is 100% remote, allowing candidates from India and the Philippines to work flexibly. This setup not only facilitates a better work-life balance but also enables you to contribute effectively to the team and grow professionally within a dynamic environment.

When discussing your experience with keyword research, highlight specific tools you've used, such as Ahrefs or Google Keyword Planner. Share examples of successful keywords you identified and how those contributed to increases in organic traffic or engagement.

In your answer, discuss techniques such as optimizing meta descriptions, headers, and alt texts, and the importance of using relevant keywords naturally within the content. Provide a specific example where your on-page changes led to measurable results.

Explain your methods for keeping informed, such as following authoritative blogs, joining SEO forums, or participating in webinars. Mention any communities or resources you rely on to stay current with the rapidly evolving SEO landscape.

Discuss your familiarity with SEO audits, site structure analysis, and how you've collaborated with web developers to implement site improvements. Include examples of technical changes you've made that positively impacted site performance.

Articulate how content is integral to SEO, discussing the need for high-quality, relevant, and engaging material. Give examples of content you created that resulted in enhanced search visibility and traffic, and touch on your experience with content optimization.

If you've performed A/B testing, share the structure of your tests, what you were measuring, and any insights or optimizations you identified that led to better performance in your SEO campaigns.

In your response, detail your strategies for both organic link building as well as outreach campaigns. Discuss how you evaluate link quality and provide insights from successful link-building projects you've managed.

Discuss strategies you've implemented to optimize for local SEO, such as Google My Business listings, local citations, and tailoring content for local relevance based on user intent.

Explain the key performance indicators you track, such as organic traffic, bounce rate, conversion rates, and SERP rankings. Provide context on how these metrics guide your ongoing SEO strategies.

Discuss emerging trends in SEO, particularly around AI tools like ChatGPT. Explain how you would adapt content strategies to ensure visibility in AI-driven responses, including structured data usage and optimizing formats for AI understanding.