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Business Analyst - UK

Introducing Masabi 

// At Masabi, we’re driving the fare payment revolution, powering the journeys of millions all over the world. We build fare collection platforms that allow riders to seamlessly buy and present tickets for public transport either on their mobile phones, from a ticket machine, or even by tapping their bank card to travel. 

Our Justride platform is used in over 250 locations globally, including some of the largest cities in the world. With our industry-first mobile ticketing SDK, we’ve partnered with large players in the transport space, including Uber, Moovit and Transit. 

Your own journey is important to us too. Choosing a role here means joining a network of innovators from all walks of life; a group of passionate individuals who consistently deliver. Here, you’ll find the tools you need to build the career you want. Whether you’re taking the direct route or trying a new path, we’ll support you no matter what. 

The Role
// We are looking for a Business Analyst to join our Product team, helping to shape the usability and flexibility of our platform by defining clear, actionable requirements. You’ll play a key role in understanding customer needs, improving the mobile ticketing experience, and supporting the development of user-focused solutions across our payment and platform features.

In this collaborative, detail-oriented role, you will work alongside Product Managers, Engineers, and Designers. You’ll be involved throughout the development lifecycle, ensuring that the business context, user experience, and technical feasibility are considered and aligned.

This is a fantastic opportunity to be part of a growing company, using your skills to create impactful products that improve public transportation experiences for millions of riders worldwide.

Location:  This role is available in a remote model for candidates based in the UK.

Responsibilities

  • Collaborate with customers and internal stakeholders to gather insights on platform usage, identify challenges, and help shape improvements focused on user experience and functional value.

  • Translate business needs into clear user stories and acceptance criteria, working with Product Managers, UX Designers, and Engineers.

  • Contribute to feature design discussions, ensuring integration feasibility and alignment with user and business goals.

  • Support the development process by refining requirements, clarifying goals, and helping teams build with confidence.

  • Help prioritise enhancements and fixes based on user impact, team feedback, and company objectives.

  • Facilitate workshops to map user journeys, explore ideas, and gather actionable feedback.

About You

  • Experienced as a Business Analyst or in a similar role within a software or product-led environment.

  • Able to turn business challenges into well-structured, user-centric requirements.

  • Comfortable working with SDKs, APIs, and cross-functional engineering teams.

  • Skilled in gathering insights via conversations, workshops, and journey mapping.

  • Strong attention to detail and clear documentation skills.

  • A collaborative mindset, confident communicating across diverse stakeholders.

  • Familiar with Agile delivery practices.

  • A qualification such as BCS or IIBA is helpful but not required.

Careers at Masabi are for people going places - driven by a mission to make transit fair and accessible for all.

We are a network of innovators from all walks of life, passionate about making a difference. At Masabi, we operate with openness and trust, creating an environment where everyone feels empowered to bring their whole, authentic selves to work.

Whoever you are, just be yourself.
We welcome applications from underrepresented backgrounds and encourage you to share your pronouns at any stage. Together, we simplify journeys, remove barriers, and improve daily life for millions.

Why Join Masabi?

  • Driven by Purpose – We believe in journeys made simple. The work isn’t always easy, but the best things never are.

  • Encouraged to Accelerate – Masabi is going places and our people are in the driving seat. Whether you’re taking the direct route or exploring new paths, we support your journey.

  • Advancing with Empathy – We put people first and foster a culture of learning, not blame. No matter your cargo, we share the load.

We’re already powering journeys - are you ready to join us?

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CEO of Masabi
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Brian Zanghi
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Average salary estimate

$62500 / YEARLY (est.)
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$50000K
$75000K

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What You Should Know About Business Analyst - UK, Masabi

At Masabi, we're on a mission to revolutionize fare payment and make public transport more accessible for everyone. We're on the lookout for a talented Business Analyst to join our dynamic Product team in London or remotely across the UK. As a Business Analyst, you'll dive deep into understanding customer needs and enhancing the mobile ticketing experience that powers the Justride platform used by millions globally. You'll collaborate with Product Managers, Engineers, and Designers to define actionable requirements that improve the usability and flexibility of our fare collection systems. Your keen analytical skills will help translate complex business challenges into user-centric solutions, ensuring that all features align with both user needs and business goals. Plus, you'll have an active role in every step of our development process, from refining requirements to prioritizing enhancements based on diverse user feedback. Joining Masabi means being part of a vibrant team of innovators passionate about impacting public transportation. We value open communication, encourage diverse voices, and create a supportive space where you can thrive and evolve in your career. If you're excited to make a difference while having the freedom to explore new paths, we would love to hear from you!

Frequently Asked Questions (FAQs) for Business Analyst - UK Role at Masabi
What are the primary responsibilities of a Business Analyst at Masabi?

As a Business Analyst at Masabi, your primary responsibilities include collaborating with customers and internal teams to gather insights and identify improvement areas, translating these insights into user stories and requirements, and supporting the development process by refining and clarifying feature requirements. You'll also engage in workshops to map user journeys and ensure that all product features align with user needs and business objectives.

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What qualifications do I need to apply for the Business Analyst position at Masabi?

While specific qualifications like a BCS or IIBA certification can be beneficial, they are not essential for applying for the Business Analyst position at Masabi. The fundamental requirement is experience in a similar role within a software or product-led environment, along with a strong ability to turn business challenges into structured, user-centric requirements.

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How does collaboration work for Business Analysts at Masabi?

Collaboration is key for Business Analysts at Masabi. You'll work closely with Product Managers, UX Designers, and Engineers throughout the development lifecycle. This interaction ensures that the business context, user experience, and technical feasibility are all well integrated into the product development process, creating a seamless and user-friendly platform.

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What tools and methodologies does Masabi use for Business Analysis?

At Masabi, Business Analysts typically work with Agile delivery practices to ensure swift and effective project management. Familiarity with SDKs, APIs, and various software tools is advantageous, as you will be actively involved in refining requirements and ensuring alignment with both user experience goals and technical capabilities.

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What is the company culture like for Business Analysts at Masabi?

The company culture at Masabi is inclusive and open, focusing on innovation, collaboration, and personal growth. Business Analysts will find an environment that encourages sharing of ideas and perspectives, fostering a culture of learning and empathy, where everyone is empowered to be their authentic selves.

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Common Interview Questions for Business Analyst - UK
Can you provide an example of how you've gathered user requirements in a past project as a Business Analyst?

When answering this question, highlight your experience in conducting interviews, surveys, or workshops with users. Discuss specific techniques you employed to gather insights, how you translated these into user stories, and the impact that your requirements had on the project's success.

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How do you prioritize which features or requirements to work on first?

Explain your approach to prioritization by discussing criteria such as user impact, alignment with business objectives, and technical feasibility. Sharing a specific framework or methodology, like MoSCoW or the Eisenhower Matrix, can be helpful in showcasing your structured thinking.

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Describe a challenging project you worked on as a Business Analyst and how you overcame the obstacles.

Share a detailed account of a specific project where you faced significant challenges, such as conflicting stakeholder needs or technical limitations. Focus on your problem-solving skills, the steps you took to address the issues, and the ultimate outcome, emphasizing lessons learned.

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How do you ensure that user stories are clear and actionable?

Discuss your process for creating user stories, including how you gather information from users, involve stakeholders, and utilize templates to structure stories effectively. Emphasize the importance of clarity in acceptance criteria to ensure development teams can execute the tasks without ambiguity.

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What techniques do you use for mapping user journeys?

Describe methods such as journey mapping workshops, persona development, and scenario-based discussions. Share how you gather input from various stakeholders to create comprehensive user journeys that capture different experiences to improve functionality effectively.

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How do you handle stakeholder feedback when it conflicts with user requirements?

Explain your strategy for managing conflicts, focusing on communication and negotiation skills. Share how you involve stakeholders in discussions to reevaluate requirements based on user needs and business goals, ensuring that every voice is heard and understood.

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What role does data analysis play in your work as a Business Analyst?

Talk about how you leverage data analysis to inform decision-making, gather user feedback, and assess the effectiveness of features post-implementation. Highlight your experience with analytics tools and how data has influenced your previous recommendations.

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How familiar are you with Agile methodologies, and how have you applied them in your work?

Discuss your experience with Agile practices such as sprints, retrospectives, and backlog refinement. Describe how you’ve worked within cross-functional teams to implement Agile principles, emphasizing the positive outcomes on project delivery.

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How do you stay current with industry trends and best practices in Business Analysis?

Share your approaches for continuous learning, such as attending workshops, reading industry publications, or participating in online forums. Discuss how keeping informed has positively impacted your work as a Business Analyst, enabling you to bring innovative ideas to the table.

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What advice would you give to someone preparing for a Business Analyst interview at Masabi?

Encourage candidates to thoroughly research Masabi's products and services, particularly the Justride platform. Advise them to prepare specific examples of their past work that highlight their analytical skills and ability to collaborate. Practicing common interview questions and developing insightful questions for the interviewers can also help create a positive impression.

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BENEFITS & PERKS
Dental Insurance
Vision Insurance
Performance Bonus
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
April 12, 2025

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