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Marketing Program Manager – Customer Engagement Europe

At Medtronic you can begin a life-long career of exploration and innovation, while helping champion healthcare access and equity for all. You’ll lead with purpose, breaking down barriers to innovation in a more connected, compassionate world.

A Day in the Life

To support Medtronic’s vision to advance the Electrophysiology (EP) field, we are seeking an experienced and highly connected Marketing Program Manager – Customer Engagement. This strategic role is essential in developing a holistic, end-to-end customer engagement strategy—spanning early-stage product development and upstream collaborations to training & education, pre-launch initiatives, launch execution, and post-launch customer advocacy.

In the role, you will play a pivotal part in ensuring Medtronic Cardiac Ablation Solutions builds and strengthens relationships across multiple touchpoints—driving impactful participation in upstream initiatives, clinical collaborations, large-scale events, and educational programs. By shaping a structured, multi-level engagement strategy, this position will be instrumental in enhancing customer loyalty, advocacy, and Medtronic’s leadership in the EP space.

Responsibilities may include the following and other duties may be assigned:

  • End-to-End Customer Engagement Strategy: Develop and execute a comprehensive plan that connects customers across their entire journey—from early involvement in upstream projects and clinical collaborations to launch execution and post-launch advocacy.
  • Upstream Collaboration & Voice of Customer (VOC): Partner with cross functional teams to engage healthcare professionals (HCPs) in key next gen projects, ensuring continuous customer input into product development.
  • Pre-Launch & Launch Execution: Orchestrate pre-launch engagement programs to build excitement and ensure seamless adoption during launch. Post-launch, drive customer advocacy initiatives through structured advisory boards, peer-to-peer exchanges, and thought leadership opportunities.
  • Major Event & Congress Execution: Lead the planning, coordination, and execution of large-scale congresses, symposia, summits, and advisory boards, ensuring they align with strategic objectives and drive meaningful engagement.
  • Training & Education Excellence: Partner with T&E teams to create impactful, value-driven educational programs that enhance customer experience, clinical proficiency, and product adoption.
  • Stakeholder Influence & Collaboration: Act as a key liaison between global and European marketing, clinical, product development, and training teams, ensuring seamless execution across multiple engagement initiatives. Leverage an extensive EP network to maximize collaboration opportunities across Western Europe.
  • Strategic Program Management: Lead multiple, high-visibility projects, ensuring flawless execution, timely delivery, and maximum impact. Continuously enhance engagement frameworks and processes for efficiency. Lead operational aspects of project management, execute short- and long- term engagement planning. 

Required knowledge and experience

  • Bachelor’s or Master’s degree in Biomedical Engineering, plus an advanced degree in Business, Marketing, or a related field (e.g., MBA).
  • 15+ years of experience in program management tied to customer engagement, marketing, training & education, or related fields in electrophysiology.
  • Established network of connections in the EP space across Western Europe (KOLs, early-career EP experts, heart rhythm society partners etc) with proven experience in orchestrating holistic customer engagement strategies, as well as strong track record in planning and executing large-scale congresses, advisory boards, and high-profile customer programs.
  • Top-tier project management skills—ability to drive complex, multi-functional initiatives with efficiency and precision, along with exceptional collaboration and influencing skills—ability to build relationships and gain buy-in from multiple internal and external stakeholders, as well as exceptional communication and presentation skills.
  • Self-starter with a proactive, results-driven mindset—capable of working autonomously while driving impactful outcomes while also navigating a fast-paced, matrixed environment and balance multiple priorities effectively.
  • Fluent in English with availability to travel for business purposes all across Europe for a 40-50% of working time. 

#LI-Remote

Physical Job Requirements

The above statements are intended to describe the general nature and level of work being performed by employees assigned to this position, but they are not an exhaustive list of all the required responsibilities and skills of this position. 

Benefits & Compensation

Medtronic offers a competitive Salary and flexible Benefits Package
A commitment to our employees lives at the core of our values. We recognize their contributions. They share in the success they help to create.  We offer a wide range of benefits, resources, and competitive compensation plans designed to support you at every career and life stage.
 

About Medtronic

We lead global healthcare technology and boldly attack the most challenging health problems facing humanity by searching out and finding solutions.
Our Mission — to alleviate pain, restore health, and extend life — unites a global team of 95,000+ passionate people. 
We are engineers at heart— putting ambitious ideas to work to generate real solutions for real people. From the R&D lab, to the factory floor, to the conference room, every one of us experiments, creates, builds, improves and solves. We have the talent, diverse perspectives, and guts to engineer the extraordinary.

Learn more about our business, mission, and our commitment to diversity here  
 

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What You Should Know About Marketing Program Manager – Customer Engagement Europe, Medtronic

At Medtronic, we’re shaping the future of healthcare, and we’re looking for a talented Marketing Program Manager – Customer Engagement to join our team in Lausanne, Vaud, Switzerland. This exciting role is all about creating a customer engagement strategy that truly resonates, focusing on fostering relationships throughout the entire customer journey. You'll be involved in everything from early-stage product development and educational initiatives to post-launch advocacy. With a keen understanding of the Electrophysiology (EP) landscape, you’ll partner with cross-functional teams, including healthcare professionals, to gather insights that drive innovation. Active participation in major events and congresses will be part of your mission, ensuring these efforts align with our strategic goals. Your experience in orchestrating impactful training and educational programs will directly contribute to enhancing our customer experience and clinical proficiency. As a liaison between various teams, you’ll leverage your extensive EP network to maximize collaboration opportunities across Western Europe. At Medtronic, we believe in empowering our talent. Your top-tier project management skills combined with a proactive mindset will help you excel in leading multiple high-visibility projects. Join us and be part of a purpose-driven team that champions healthcare access and equity for all! We’re excited to see how you’ll contribute to our mission of alleviating pain, restoring health, and extending life.

Frequently Asked Questions (FAQs) for Marketing Program Manager – Customer Engagement Europe Role at Medtronic
What are the responsibilities of a Marketing Program Manager – Customer Engagement at Medtronic?

The Marketing Program Manager – Customer Engagement at Medtronic is tasked with developing a comprehensive customer engagement strategy throughout the entire customer journey. This includes forming collaborations with healthcare professionals, executing launch initiatives, coordinating large-scale events, and driving training and education programs. Ultimately, this role is vital for enhancing customer loyalty and advocacy within the Electrophysiology (EP) field.

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What qualifications are needed for the Marketing Program Manager position at Medtronic?

To qualify for the Marketing Program Manager – Customer Engagement position at Medtronic, candidates should hold a Bachelor’s or Master's degree in Biomedical Engineering, along with an advanced degree in Business, Marketing, or a related field. A minimum of 15 years of relevant experience in program management, customer engagement, and marketing within the EP domain is also required.

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How does a Marketing Program Manager at Medtronic build customer relationships?

Building customer relationships is central to the role of Marketing Program Manager at Medtronic. This involves executing a structured engagement strategy, facilitating input from healthcare professionals during product development, and managing post-launch advocacy initiatives through advisory boards and peer exchanges.

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What is the travel requirement for the Marketing Program Manager role at Medtronic?

For the Marketing Program Manager – Customer Engagement role at Medtronic, candidates should be prepared for around 40-50% travel across Europe. This is essential for engaging with healthcare professionals and participating in significant industry events.

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What type of projects will the Marketing Program Manager lead at Medtronic?

The Marketing Program Manager at Medtronic will lead multiple high-visibility projects aimed at enhancing customer engagement. This includes orchestrating educational programs, large-scale congresses, and managing project management aspects to ensure timely and effective execution across various engagement initiatives.

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Common Interview Questions for Marketing Program Manager – Customer Engagement Europe
Can you describe your experience with customer engagement strategies in your previous roles?

In my previous roles, I focused on developing and executing comprehensive customer engagement strategies by collaborating closely with cross-functional teams to ensure that customer voices influenced product development and marketing efforts.

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How do you prioritize tasks and manage multiple high-visibility projects simultaneously?

To manage multiple projects effectively, I employ strategic priority setting based on deadlines, project significance, and stakeholder input. This includes creating detailed project plans and using time management tools to keep projects on track.

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What strategies do you use to gather feedback from healthcare professionals?

I utilize structured approaches such as advisory boards, surveys, and direct interviews to collect valuable feedback from healthcare professionals, ensuring that their insights inform product development and marketing initiatives.

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How do you ensure successful collaboration within cross-functional teams?

I foster collaboration by establishing clear communication channels, holding regular check-ins, and cultivating a team culture where all members feel valued for their input and expertise, leading to successful project outcomes.

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Describe a successful large-scale event you managed. What were the key factors?

In my previous role, I managed a large-scale congress that focused on EP advancements. Key success factors included thorough pre-event planning, engaging stakeholders early, and ensuring seamless logistics, which resulted in exceeding attendance and participant satisfaction.

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What methods do you use to measure the success of your customer engagement initiatives?

I rely on analytics and metrics, including customer feedback, engagement levels and loyalty trends, as well as participation rates in initiatives to assess the effectiveness of customer engagement strategies.

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How would you approach creating training and education programs for healthcare professionals?

I would first assess the educational needs of healthcare professionals through surveys and interviews, then design tailored programs that provide real value, incorporating interactive elements to enhance learning and application.

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What motivates you to pursue a role in customer engagement for healthcare technology?

I am passionate about improving patient outcomes and believe that effective customer engagement can bridge the gap between innovation and the end-users. The potential for impacting lives through technology in healthcare drives my motivation.

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How do you stay informed about trends in the Electrophysiology field?

I stay informed by regularly reading industry publications, attending conferences, participating in professional networks, and engaging with thought leaders in the Electrophysiology field to ensure that my strategies are innovative and relevant.

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Can you share an example of how you implemented feedback into a project?

In a recent project, I gathered feedback from our advisory board, which led to critical adjustments in our product launch strategy. By listening to the end-users' needs, we could enhance engagement significantly during the actual launch.

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Full-time, remote
DATE POSTED
April 5, 2025

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