Digital Growth Marketing Manager/Specialist

As the Digital Growth Marketing Manager at Metaprise, your primary responsibilities include developing and executing strategies to drive customer acquisition and lead generation through inbound marketing channels. You will plan and optimize paid advertising, SEO, email marketing, and social media campaigns, ensuring seamless handoff of marketing-qualified leads to the sales team for conversion.

Candidates applying for the Digital Growth Marketing Specialist role at Metaprise should possess 3-5+ years of experience in growth or digital marketing. A track record in customer acquisition via paid advertising and SEO is crucial, alongside familiarity with marketing automation platforms and a data-driven mindset for optimizing campaign performance.

Metaprise supports growth marketing efforts by providing robust tools and resources for campaign execution, including access to platforms like Google Ads and Facebook Ads. Additionally, collaboration with cross-functional teams, including sales and content, ensures a holistic approach to nurturing leads and driving engagement.

The compensation range for the Digital Growth Marketing Manager position at Metaprise is between $60,000 to $100,000 annually. This range is reflective of experience and skills, emphasizing that the true value of each individual extends beyond monetary compensation.

Metaprise promotes a diverse and inclusive company culture that values each individual's contributions. Our Digital Growth Marketing team is encouraged to collaborate, innovate, and continuously experiment with new tactics, as we believe in driving sustainable growth together while respecting and valuing diverse backgrounds and perspectives.

To increase customer acquisition, I would focus on developing multi-channel inbound marketing strategies that include SEO, targeted paid advertising, and engaging social media campaigns. Data-driven decision making will guide these efforts for optimal reach and engagement.

I have hands-on experience using marketing automation tools such as HubSpot and Marketo, where I’ve designed automated workflows and nurture sequences that efficiently guide leads through the marketing funnel. This ensured personalized communication and improved engagement rates.

I measure the success of marketing campaigns by analyzing key performance metrics such as conversion rates, cost-per-acquisition (CPA), and return on ad spend (ROAS). These insights help refine strategies and optimize future campaigns.

SEO is critical in my marketing strategy as it drives organic traffic and enhances visibility. I conduct keyword research, optimize on-page content, and ensure backlinks to improve search rankings, ultimately supporting lead generation efforts.

In my previous role, I collaborated closely with the sales team to align our marketing strategies with their goals. We established regular communication channels to track lead handoffs and ensure that MQLs were effectively nurtured, resulting in improved conversion rates.

A/B testing involves comparing two versions of a marketing asset to determine which performs better. It’s crucial for optimizing campaigns as it provides concrete data on audience preferences, allowing for informed adjustments that can enhance overall performance.

I have experience managing and growing various social media channels, using them to build brand awareness and engage with the target audience. By creating compelling content and running targeted ad campaigns, I've successfully driven traffic and generated leads.

I stay updated on marketing trends by engaging with industry blogs, attending webinars, and participating in professional networks. This ensures that I bring fresh insights and innovative approaches to my strategies, adapting to evolving market dynamics.

One challenge I faced was adapting to fluctuating ad costs on paid platforms. I overcame this by diversifying our marketing channels and focusing more on organic growth strategies, which stabilized our lead generation efforts without compromising on our acquisition goals.

I am excited about the opportunity to work at Metaprise because of its innovative approach to optimizing revenue streams through AI-powered solutions. I admire the company’s commitment to sustainable growth and diversity, and I believe my skills in digital marketing can significantly contribute to the team’s success.