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Sr. Loyalty Manager

For over four decades, PAR Technology Corporation (NYSE: PAR) has been a leader in restaurant technology, empowering brands worldwide to create lasting connections with their guests. Our innovative solutions and commitment to excellence provide comprehensive software and hardware that enable seamless experiences and drive growth for over 100,000 restaurants in more than 110 countries. Embracing our "Better Together" ethos, we offer Unified Customer Experience solutions, combining point-of-sale, digital ordering, loyalty and back-office software solutions as well as industry-leading hardware and drive-thru offerings. To learn more, visit partech.com or connect with us on LinkedIn, X (formerly Twitter), Facebook, and Instagram.

Position Description: 

The Loyalty Strategist team is a part of a world-class Enablement team based primarily in the Austin office. As a Sr. Loyalty Manager, you will play a pivotal role in driving the success of the loyalty programs for our new, and existing, customers at PAR Loyalty. Your daily responsibilities involve conducting insightful customer consultations to diagnose loyalty needs, providing strategic recommendations within the framework of our platform, and leveraging your expertise to analyze diverse data points for informed decision-making. This role requires the ability to drive strategic decisions with C-Level leadership, manage complex cross-functional projects, contribute to go-to-market materials, and support new sales opportunities. Additionally, you’ll be mastering our PAR Loyalty platform within the first six months of onboarding. If you bring a blend of industry experience, strategic thinking, data proficiency, financial acumen, and exceptional communication skills, this position offers a unique opportunity to shape and elevate loyalty strategies in a dynamic and rapidly evolving business consulting environment.

Position Location:

Remote or Hybrid (Austin, TX), United States

Reports To: 

Director, Loyalty Strategy Services

What We’re Looking For:

• A minimum of 5+ years experience in crafting and deploying digital marketing, loyalty & CRM systems for enterprise businesses

• BA required, MBA preferred

• Agency or client-facing experience is a must

• 5+ Experience in the Restaurant or Retail Industry

• Experience successfully managing projects fully – this includes timelines, deliverables, milestones, coordinating across cross-functioning teams, and communicating progress and risks to stakeholders.

• Ability to communicate actionable insights and drive/influence strategic decisions to VP, CMO, CIO/CTO level clients both remotely and in-person.

• In-depth knowledge of Loyalty, CRM, marketing automation and personalization programs including strategy, technology and consumer behavior.

• Proven ability to operate in a high-speed environment.

• Proficiency in loyalty program market research, competitive analysis, and financial modeling.

• Ability to analyze diverse data points to inform strategic recommendations, and measure the success of loyalty strategies and present results, highlighting ROI.

• Exceptional written and verbal technical communication skills.

• Experience in creating and contributing to go-to-market materials.

• Proficient with tools such as Excel, PowerPoint, and Canvas/Miro, or equivalent for effective communication.

• Ability to master Punchh Platform software within 6 months of onboarding.

• Willingness to travel up to 30% for customer-facing workshops

Unleash your potential: What you will be doing and owning:

 • Conduct in-depth consultations with customers to diagnose, assess and recommend customized solutions.

• Utilize a deep understanding of our loyalty platform to provide strategic recommendations designed to drive positive business outcomes for our customers.

• Conduct loyalty program market research and competitive analysis.

• Analyze diverse data points to inform and support strategic loyalty program recommendations through engaging presentations with supporting materials.

• Conduct loyalty program financial modeling to understand and articulate the financial implications and liability of the program recommendations.

• Enable cross-functioning teams with diverse materials to mature Punchh’s loyalty practice and intellectual capital on best-in-class program practices.

• Conduct senior-level client workshops/sessions.

• Partner with clients to deliver CRM strategies that drive measurable ROI and engagement.

• Develop personalized loyalty value proposition for customers and sales leads; design ROI calculations for customers.

• Manage cross-functional projects with a Strategy component. This includes driving timelines, milestones, deliverables and gathering the necessary technical details that support your strategy through a Business Requirements Document (BRD).

Interview Process:

  • Interview #1: Phone Screen with Talent Acquisition Team

  • Interview #2: Video interview with Senior Team Memeber (via MS Teams)

  • Interview #3: Video interview with the Hiring Manager (via MS Teams)

  • Interview #4: Presentation

PAR is proud to provide equal employment opportunities (EEO) to all employees and applicants for employment without regard to race, color, religion, sex, national origin, age, disability or genetics. We also provide reasonable accommodations to individuals with disabilities in accordance with applicable laws. If you require reasonable accommodation to complete a job application, pre-employment testing, a job interview or to otherwise participate in the hiring process, or for your role at PAR, please contact accommodations@partech.comIf you’d like more information about your EEO rights as an applicant, please visit the US Department of Labor's website. 

Average salary estimate

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$130000K

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What You Should Know About Sr. Loyalty Manager, PAR Technology

Join the innovative team at PAR Technology Corporation as a Sr. Loyalty Manager based in New Hartford! For over forty years, PAR has been revolutionizing restaurant technology, equipping more than 100,000 restaurant brands across 110 countries with cutting-edge integrated solutions. In this role, you'll be at the forefront of driving loyalty programs for both new and existing clients, acting as a true ambassador of our revolutionary platform. Each day, you'll consult with customers to identify their unique loyalty needs and leverage your skills in strategic thinking and data analysis to provide tailored recommendations that make a real impact. Collaborating closely with C-Level leaders and cross-functional teams, you'll tackle complex projects, ensuring everything runs smoothly and efficiently. Your expertise in loyalty, CRM, and digital marketing will be essential as you create engaging presentations and support new sales opportunities. With a focus on mastering our cutting-edge PAR Loyalty platform within the first six months, you’ll be pivotal in shaping loyalty strategies that drive customer engagement and grow businesses. If you have a knack for analytics, an understanding of consumer behavior, and a passion for mentorship, this is your chance to thrive in an exciting and fast-paced environment. Ready to take your skills to the next level? Come and be a part of something great with PAR!

Frequently Asked Questions (FAQs) for Sr. Loyalty Manager Role at PAR Technology
What are the main responsibilities of a Sr. Loyalty Manager at PAR Technology Corporation?

The Sr. Loyalty Manager at PAR Technology Corporation is responsible for leading the development and execution of loyalty programs for clients. This includes conducting in-depth customer consultations, providing strategic recommendations, analyzing data for informed decision-making, and managing complex cross-functional projects. You'll also play a pivotal role in creating go-to-market materials and maximizing the potential of the PAR Loyalty platform.

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What qualifications are required to apply for the Sr. Loyalty Manager position at PAR Technology?

To qualify for the Sr. Loyalty Manager role at PAR Technology, candidates must possess a minimum of 5 years of experience in digital marketing, loyalty, or CRM systems within enterprise environments. A Bachelor’s degree is required, while an MBA is preferred. Experience in the restaurant or retail industry is essential, along with agency or client-facing experience.

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How does the Sr. Loyalty Manager contribute to PAR’s customer engagement strategy?

The Sr. Loyalty Manager at PAR Technology enhances customer engagement strategies by analyzing diverse data points and market trends to tailor loyalty programs. This role involves outlining the financial implications of loyalty initiatives, presenting actionable insights to clients, and driving measurable ROI through innovative CRM strategies.

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What skills are necessary for a successful Sr. Loyalty Manager at PAR Technology Corporation?

Success as a Sr. Loyalty Manager at PAR Technology requires a mix of strategic thinking, strong analytical capabilities, and exceptional communication skills. Proficiency in loyalty program design, CRM systems, and marketing automation is crucial, as well as the ability to effectively manage complex projects and communicate insights with senior leadership.

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What can candidates expect during the interview process for the Sr. Loyalty Manager role at PAR Technology?

Candidates for the Sr. Loyalty Manager position at PAR Technology can expect a structured interview process that includes an initial phone screen with the Talent Acquisition team, followed by video interviews with senior team members and the hiring manager. Finally, candidates will be asked to present their ideas or strategies, showcasing their expertise and fit for the role.

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Common Interview Questions for Sr. Loyalty Manager
Can you describe your experience with loyalty and CRM systems?

When answering this question, highlight specific projects where you successfully implemented or managed loyalty or CRM systems. Detail how your actions led to increased customer engagement or retention, making sure to emphasize any quantitative results you've achieved.

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How do you approach data analysis for loyalty programs?

Discuss your method for analyzing data, such as using specific tools or techniques to extract insights from loyalty program data. Emphasize how your findings informed strategic decisions and improved the program's effectiveness.

Join Rise to see the full answer
What strategies have you found effective in engaging customers through loyalty programs?

Share specific strategies you've employed to keep customers engaged in loyalty programs, like personalized rewards or targeted marketing campaigns. Illustrate the results of these strategies through metrics that demonstrate increased engagement levels.

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How do you handle project management and ensure timely completion?

Describe your project management approach, including how you prioritize tasks, assign roles, and track progress. Provide an example of a project where your management led to successful and timely outcomes, demonstrating your organizational skills.

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What are key metrics you track to gauge the success of a loyalty program?

Explain the key performance indicators (KPIs) you consider essential, such as customer retention rates, average transaction values, and redemption rates. Discuss how you used these metrics to make data-driven recommendations.

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Can you give an example of a time you influenced a key decision with senior leadership?

Detail a specific instance where your insights or analysis led to a strategic decision by senior leaders. Highlight your persuasive communication skills and the impact your recommendation had on the business.

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How do you stay updated on trends within the loyalty marketing industry?

Discuss the resources you rely on to keep informed, such as industry publications, networking events, or online forums. Mention how this knowledge has directly benefited your work and strategies.

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What is your experience collaborating with cross-functional teams?

Provide examples of successful collaborations with various teams (e.g., marketing, sales, IT) and how these experiences contributed to achieving project goals. Emphasize communication and coordination skills in your examples.

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How would you engage a client who is hesitant about implementing a new loyalty program?

When addressing this question, outline your approach to understanding the client's concerns and presenting the benefits of the implementation. Include strategies for building trust and demonstrating potential ROI.

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What tools and technologies are you proficient in that support loyalty programs?

List the technologies or tools you have experience with, such as CRM systems, loyalty program software, and project management applications. Explain how these tools have aided in your success within loyalty program management.

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PAR Technology Corporation's provides restaurant and retail technology. PAR offers management technology solutions for the full spectrum of restaurant operations, from large chain and independent table service restaurants to international quick se...

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Full-time, remote
DATE POSTED
March 23, 2025

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