Director of Acquisition (1-Year Maternity Leave Cover)

The Director of Acquisition at MOO is responsible for driving customer growth and revenue through innovative acquisition strategies. This role not only focuses on executing marketing campaigns but also involves optimizing media spend and utilizing data to enhance performance. Leaders in this position direct teams towards achieving both short-term demand and long-term brand reputation.

To excel as the Director of Acquisition at MOO, candidates should possess deep expertise in digital marketing and a proven ability to affect key performance metrics. Extensive experience in creating successful omnichannel marketing strategies and strong analytical skills are crucial. Candidates must also demonstrate exceptional leadership qualities and a commitment to fostering a collaborative team culture.

The Director of Acquisition at MOO will implement multi-channel marketing strategies, including SEO, PPC, email marketing, and social media. They will develop repeatable and sustainable acquisition strategies across both e-commerce and lead generation channels to ensure that new customer growth is consistent and measurable.

The Director of Acquisition will be responsible for maximizing the use of tools like Braze and Snowflake. These platforms will help deepen MOO’s understanding of potential customers and enhance acquisition outcomes through data-driven insights and analytics.

The Director of Acquisition position at MOO is a hybrid role, expecting in-office presence for 2-3 days a week while allowing for remote work. This setup is designed to encourage collaboration and creativity within the team while also providing flexibility in the work environment.

Begin by conducting a comprehensive analysis of the current customer base and identifying key growth opportunities. Use your insights to tailor acquisition strategies that focus on both e-commerce and lead generation. Don't forget to establish clear KPIs to measure success.

Emphasize your previous roles where you successfully built, mentored, and motivated marketing teams. Share specific examples of strategic initiatives you've led and how you managed cross-functional collaboration to meet project goals.

Select a campaign you're proud of and detail the objective, strategy, and results. Be specific about the channels used, the metrics for success, and how you utilized data to optimize the campaign over time.

Discuss your experience with various tools like Braze and Snowflake, focusing specifically on how you've used them to leverage customer insights for campaign optimization. Talk about any other analytics tools you've employed in measuring campaign success.

Show enthusiasm for continual learning by mentioning resources such as industry blogs, webinars, and networking groups you participate in. Highlight how you apply these trends to enhance performance in your marketing strategies.

Discuss the importance of data-driven decision-making in modern marketing. Provide examples of how data analytics has helped you in previous roles to refine strategies, optimize spending, and achieve growth.

Explain the key performance indicators you track, such as lead generation rates, conversion rates, and customer lifetime value. Talk about how you adjust your strategies based on these metrics to improve future campaigns.

Share a specific example where you led a project under pressure. Discuss how you prioritized tasks, motivated your team, and achieved the desired results. Be sure to highlight communication and collaboration as key factors.

Showcase your understanding of MOO’s brand ethos. Discuss how you align with their vision of creativity and how you can contribute to making the world of customized products a better experience for customers.

Anticipate challenges such as evolving market dynamics and competition. Share your approach to adaptability, continuous learning, and innovation in overcoming such challenges. Highlight collaboration with your team as crucial for navigating these hurdles.