Interim Head of Brand Marketing (FTC, June start date)

As the Interim Head of Brand Marketing at MORI, you'll lead the brand marketing function, ensuring the planning and execution aligns with our 2025/26 strategy. You'll be accountable for various channels, including brand partnerships, PR, and organic social media, driving brand awareness and customer engagement. Your role involves managing a team, collaborating with cross-functional departments, and overseeing the brand budget to enhance our market presence.

Candidates for the Interim Head of Brand Marketing at MORI should possess at least 4 years of experience as a senior brand manager in a digitally native, omnichannel retail business. Demonstrated expertise in PR, influencer marketing, and social media strategy is essential, alongside strong leadership skills and the ability to inspire a team. Strategic vision, excellent communication, and project management abilities are crucial to succeed in this role.

The Interim Head of Brand Marketing at MORI plays a vital role by leading the execution of the brand strategy for the coming years. This includes developing compelling campaigns that resonate with our audience, enhancing brand recognition, and ensuring initiatives align with business objectives. You will propose new initiatives and leverage market insights to continually adapt and refine our brand positioning.

At MORI, the work environment is both flexible and collaborative, with a hybrid working model allowing remote work and a minimum of one day in office per week. The team is close-knit and dedicated to creating a positive atmosphere where ideas can flourish. Regular social activities strengthen team bonds while fostering creativity and engagement within the group.

MORI offers a range of attractive benefits for the Interim Head of Brand Marketing, including 24 days of annual leave plus UK bank holidays, flexible working hours, and a significant employee discount of up to 50% on collections. Team members also enjoy regular social activities, an early finish on the last Friday of each month, and the opportunity to be part of an award-winning brand committed to excellence.

To effectively develop a brand marketing strategy for MORI, I would start by identifying our target audience and market positioning. Conducting competitive analysis and gathering customer insights would be critical. I would collaborate with my team to craft a compelling narrative that aligns with our brand values, ensuring that all initiatives drive engagement and ROI.

In my past roles, I have successfully managed comprehensive PR and influencer marketing campaigns. I would detail my experience by sharing specific examples where I built relationships with key influencers and secured coverage in relevant media outlets, emphasizing measurable outcomes in terms of engagement and sales growth.

My leadership style focuses on empowerment and collaboration. I believe in setting clear goals while also encouraging creativity among team members. I prioritize open communication, providing timely feedback, and fostering a culture of mutual respect and inclusivity to drive a high-performance team.

Data plays a crucial role in my brand marketing decisions. I utilize analytics to track campaign performance, inform strategic direction, and guide resource allocation. By using data-driven insights, I can ensure all marketing initiatives are aligned with customer preferences and market trends, ultimately enhancing the effectiveness of our efforts.

For a brand like MORI, community building involves creating genuine connections with customers. I would leverage both digital platforms and physical interactions by engaging with our audience on social media, hosting events, and fostering feedback loops. Building a customer-centric community drives advocacy and strengthens brand loyalty.

To enhance MORI's social media presence, I would develop a comprehensive content strategy that focuses on storytelling and visual engagement. This would include utilizing user-generated content, running interactive campaigns, and embracing new trends on platforms, particularly Instagram, ensuring that our brand maintains its industry-leading engagement rate.

I would begin by reviewing MORI's overarching business objectives, then identify initiatives that best contribute to these goals. By evaluating each initiative's potential impact on brand awareness, customer engagement, and ROI, I would use this analysis to prioritize resource allocation and align the marketing strategy effectively.

In previous roles, I've managed various external partners and agencies by establishing clear objectives and expectations from the onset. I maintain ongoing communication, regular check-ins, and performance reviews to ensure alignment and accountability, which ultimately leads to successful partnerships that enhance our marketing efforts.

My process for measuring brand marketing effectiveness includes establishing KPIs at the start of each campaign. I would track metrics across different channels, focusing on brand awareness, engagement rates, and conversion paths. Regularly analyzing these metrics helps to refine future strategies and provide insights into what resonates with our audience.

I am genuinely excited about the possibility of working with MORI because of its commitment to quality and innovation in the baby and children’s sleepwear market. The company's recognition and award-winning status inspire me to lead impactful strategies that would further elevate the brand, engage our community, and ultimately support families in getting better sleep.