Editorial Director

The Editorial Director at Narvar is responsible for developing and executing the editorial strategy across various channels. This includes managing the editorial calendar, creating high-impact content such as original research, thought leadership pieces, and customer stories, and collaborating with cross-functional teams to ensure that content resonates with our target audiences. The role also involves setting performance goals and leveraging data to optimize the content strategy, all while experimenting with innovative formats and technologies.

To be successful as an Editorial Director at Narvar, candidates should have at least 10 years of experience in editorial or content roles, preferably within B2B SaaS focused on retail, logistics, or consumer tech. Demonstrated experience in managing editorial calendars, high-volume content production, and storytelling is crucial. Strong editorial leadership skills, a builder's mindset, and a passion for Narvar’s mission are also essential to excel in this role.

The Editorial Director plays a vital role in shaping Narvar's content strategy by overseeing the creation of diverse content types that drive brand engagement and sales enablement. By managing the editorial calendar and leveraging insights from various teams, this position ensures that the narrative evolves with market demands. Setting performance goals and utilizing data for decisions, the Editorial Director significantly influences the overall effectiveness and reach of Narvar's content.

Narvar stands out as a unique workplace due to its commitment to fostering an innovative and collaborative environment where big hearts come together. The company values celebration, teamwork, and diversity, making it a fun and inclusive space for the Editorial Director and the entire team. With a focus on pioneering post-purchase experiences, Narvar offers a stimulating atmosphere where creative minds can thrive and make a tangible impact.

As the Editorial Director at Narvar, you will be responsible for a variety of content formats, including long-form thought leadership articles, engaging blog posts, social media copy, newsletters, and original research reports. This diverse content portfolio aims to inform and resonate with retail executives and tech-savvy decision-makers, ultimately building brand authority and enhancing customer engagement throughout the post-purchase experience.

In my previous roles, I have effectively managed editorial calendars by aligning content themes with marketing goals and business objectives. I utilized project management tools to track deadlines and ensure that teams adhered to timelines. This structure helped maintain consistent messaging and frequency, ultimately enhancing audience engagement.

I believe effective storytelling starts with understanding the audience and their pain points. By developing personas and tailoring narratives that speak to their needs, I engage readers emotionally. I also ensure that data and insights are woven into the stories, which enhances credibility and drives home the message.

To evaluate content performance, I consider metrics such as engagement rates, click-through rates, lead conversions, and SEO rankings. Analyzing these data points helps me refine the content strategy by identifying successful formats and uncovering opportunities for improvement.

In a previous position, I partnered with product marketing and design teams to develop a comprehensive content strategy for a product launch. By coordinating goals and aligning messaging across teams, we successfully created a series of engaging assets that generated anticipation and drove sales once the product was released.

I have experience using various content management systems, project management tools, and analytics platforms. I've also worked with generative AI tools to enhance content velocity and quality, exploring new editorial formats to keep the content fresh and engaging.

I prioritize tasks and create a detailed schedule that breaks down large projects into manageable parts. By delegating responsibilities to team members and maintaining open communication, I ensure the workflow stays on track, meets deadlines, and upholds content quality.

I actively follow industry publications, attend webinars, and engage with thought leaders on social media platforms. This continuous learning helps me stay informed about the latest trends and enables me to inspire and guide my team in creating relevant, timely content.

I would conduct a comprehensive review of existing content to pinpoint areas where Narvar’s brand voice can be further refined. Collaboratively working with the team, I would establish clear guidelines that resonate with our target audience while ensuring consistency across all content formats, leveraging insights to shape a compelling narrative.

Data plays a crucial role in informing every aspect of my content strategy. By analyzing audience behavior, engagement metrics, and feedback, I can tailor content to meet the demands of our target customers, aligning metrics to business objectives that drive growth and engagement.

I am drawn to Narvar’s mission of simplifying consumer experiences post-purchase and the emphasis on innovation within the team. I see tremendous potential to leverage my editorial skills to contribute meaningfully towards a journey that enhances customer loyalty and drives business growth while working in a collaborative, creative environment.