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Senior Digital Producer

At NerdWallet, we empower consumers to make smart financial decisions with confidence. Our Brand Studio team creates best-in-class digital experiences that drive engagement, optimize user journeys, and elevate NerdWallet’s brand presence.

We’re seeking a Senior Digital Producer to lead both digital marketing campaign workflows and Agile-driven digital production projects. In this role, you’ll collaborate closely with copywriters, designers, and creative engineers within our in-house Brand Studio team, acting as a key connector across Marketing, Product, User Engagement, and other cross-functional teams.

Your focus will be on optimizing landing pages, executing performance-driven campaigns, and refining creative workflows and tooling for digital asset production. This role demands deep expertise in digital creative production, marketing execution, and Agile project management. You’ll manage end-to-end campaign workflows and landing page initiatives, ensuring efficient collaboration and seamless execution—while upholding high creative and technical standards.

If you bring a unique blend of creative production and product management experience, along with a keen understanding of technical requirements, you’ll thrive in this role and make a meaningful impact on how we deliver and scale our digital experiences.

Where you can make an impact: 

  • Marketing Campaign & Digital Asset Production: Lead production and execution of digital campaigns and assets, including homepage updates, landing pages, CMS tooling, paid ads, and emails—ensuring timely, on-brief delivery optimized for creative performance.

  • Project Leadership: Manage multiple digital projects across brand campaigns, web production, and Agile cycles; strategically prioritize based on impact, stakeholder needs, and team capacity.

  • Agile & Cross-functional Collaboration: Operate within Agile frameworks, partnering with design, copy, engineering, product, and growth marketing to drive execution.

  • Technical & Creative Planning: Evaluate feasibility, optimize workflows, and incorporate A/B testing, SEO, and personalization strategies.

  • Workflow Optimization: Improve creative and marketing workflows by applying best practices to streamline processes and boost team collaboration.

  • Tool & Process Optimization: Drive enhancements in tools, workflows, agency partnerships, and systems; communicate Brand Studio processes effectively while adapting to evolving business needs.

  • Creative Optimization & Performance Insights: Ensure creative quality and brand/UX alignment by gathering and applying performance insights to continuously improve output.

  • Stakeholder & Resource Management: Serve as primary contact for key digital projects; manage scope, timelines, and communication while adapting to changing priorities and navigating ambiguity.

  • Stewardship of Best Practices: Advocate for digital production best practices with senior leaders to influence priorities and align work with business goals.

Your experience:

We recognize not everyone will meet all of the criteria. If you meet most of the criteria below and you’re excited about the opportunity and willing to learn, we’d love to hear from you.

  • 5+ years of professional experience in digital production, marketing campaign workflows, and Agile project management.

  • Deep understanding of creative production and technical best practices for high-impact digital assets, including homepage surfaces, landing pages, CMS tooling, paid digital marketing campaigns and ads, email campaigns, and multi-channel initiatives.

  • Proven ability to anticipate and address project roadblocks, proactively developing solutions that improve processes and enhance team efficiency.

  • Expertise in Agile methodologies (e.g., Scrum, Kanban) and proficiency with project management tools such as Wrike, Jira, or Asana.

  • Experience working with CMS platforms and prioritizing feature development to streamline web production—ranging from no-code/low-code environments to custom-coded solutions for high-impact campaigns.

  • Strong technical understanding of web-based production and CMS platforms. Familiarity with performance marketing technologies (e.g., Google Optimize, Optimizely, Google Tag Manager, analytics tools) is a plus.

  • Demonstrated ability to bridge creative and technical teams, ensuring campaigns are visually engaging and technically sound.

  • Experience with A/B testing, UX best practices, and conversion rate optimization (CRO).

  • Excellent communication and leadership skills for aligning cross-functional teams and managing stakeholder expectations.

  • Ability to thrive in fast-paced, iterative environments—adapting to shifting priorities while keeping projects on track and effectively scoping or re-scoping work mid-campaign.

Where:

  • This role will be remote (based in the U.S.).

  • We believe great work can be done anywhere. No matter where you are based, NerdWallet offers benefits and perks to support the physical, financial, and emotional well being of you and your family.

What we offer:

Work Hard, Stay Balanced (Life’s a series of balancing acts, eh?)

  • Industry-leading medical, dental, and vision health care plans for employees and their dependents

  • Rejuvenation Policy – Vacation Time Off + 11 holidays + 4 Mental Health Days Off

  • New Parent Leave for employees with a newborn child or a child placed with them for adoption or foster care

  • Mental health support

  • Paid sabbatical for Nerds to recharge, gain knowledge and pursue their interests

  • Health and Dependent Care FSA and HSA Plan with monthly NerdWallet contribution

  • Monthly Wellness Stipend, Cell Phone Stipend, and Wifi Stipend 

  • Work from home equipment stipend and co-working space subsidy

Have Some Fun! (Nerds are fun, too)

  • Nerd-led group initiatives – Employee Resource Groups for Parents, Diversity, and Inclusion, Women, LGBTQIA, and other communities

  • Hackathons and team events across all teams and departments

  • Company-wide events like NerdLove (employee appreciation) and our annual Charity Auction 

  • Our Nerds love to make an impact by paying it forward – Take 8 hours of volunteer time off per quarter and donate to your favorite causes with a company match

Plan for your future (And when you retire on your island, remember the little people)

  • 401K with company match

  • Be the first to test and benefit from our new financial products and tools

  • Financial wellness, guidance, and unlimited access to a Certified Financial Planner (CFP) through Northstar

  • Disability and Life Insurance with employer-paid premiums

If you are based in California, we encourage you to read this important information for California residents linked here.

NerdWallet is committed to pursuing and hiring a diverse workforce and is proud to be an equal opportunity employer. We prohibit discrimination and harassment on the basis of any characteristic protected by applicable federal, state, or local law, so all qualified applicants will receive consideration for employment.  

NerdWallet will consider qualified applicants with a criminal history pursuant to the California Fair Chance Act and the San Francisco Fair Chance Act, which requires this notice, as well as the Los Angeles Fair Chance Act, which requires this notice.

NerdWallet participates in the Department of Homeland Security U.S. Citizenship and Immigration Services E-Verify program for all US locations. For more information, please see:

#LI-Remote

#LI-4

#LI-DNP

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What You Should Know About Senior Digital Producer, NerdWallet

Join NerdWallet as a Senior Digital Producer and become a vital part of our Brand Studio team, where we empower consumers to make informed financial decisions. This position is perfect for someone with a passion for digital marketing and a knack for creative production. At NerdWallet, we believe in creating exceptional digital experiences that truly engage users and showcase our brand. As a Senior Digital Producer, you'll lead digital marketing campaign workflows and oversee Agile-driven projects that enhance user experiences and optimize landing pages. Collaborating with talented copywriters, designers, and engineers, you’ll ensure that our campaigns are not just creative but also performance-driven. If you've got over five years of experience in digital production and marketing campaign workflows, and you're well-versed in Agile project management, we want to hear from you! You will take charge of managing multiple projects, ensuring everything aligns with business goals while maintaining a high standard of creativity and technical finesse. Your role will also involve optimizing workflows, applying best practices, and enhancing our tooling processes for digital asset production, all while keeping up with evolving business needs. This is an exciting opportunity to make a significant impact on how we engage with our audience and enhance our digital footprint. If you think you have what it takes, come help us shape the future of financial guidance at NerdWallet!

Frequently Asked Questions (FAQs) for Senior Digital Producer Role at NerdWallet
What are the responsibilities of a Senior Digital Producer at NerdWallet?

As a Senior Digital Producer at NerdWallet, you'll lead digital marketing campaigns, manage project workflows, and collaborate with cross-functional teams to optimize landing pages and digital assets. You will oversee the production of high-impact assets, including homepage updates, CMS tooling, and paid digital marketing campaigns. Your expertise in Agile project management will allow you to strategically prioritize projects and streamline creative workflows.

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What qualifications do I need to become a Senior Digital Producer at NerdWallet?

To become a Senior Digital Producer at NerdWallet, you'll need at least 5 years of experience in digital production and marketing, a deep understanding of creative production best practices, and a proven ability to manage Agile projects. Experience with project management tools and CMS platforms is essential. You should also be familiar with performance marketing technologies and exhibit strong communication and leadership skills.

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How does NerdWallet support the career growth of a Senior Digital Producer?

NerdWallet is committed to supporting the career growth of its employees, including Senior Digital Producers. With initiatives such as mentorship programs, paid sabbaticals for personal development, and a culture of continuous learning, we provide the tools and opportunities for you to enhance your skills and advance your career within our thriving organization.

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What is the work environment like for a Senior Digital Producer at NerdWallet?

As a Senior Digital Producer at NerdWallet, you'll work in a collaborative and dynamic environment. Our culture emphasizes agility and creativity, allowing you to partner with diverse teams across the organization while working remotely. We promote a work-life balance and encourage employees to stay mentally and physically healthy.

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What impact can a Senior Digital Producer have at NerdWallet?

The impact of a Senior Digital Producer at NerdWallet is significant. You will play a key role in shaping the user experience across our digital assets, enhancing engagement, and driving conversions. By optimizing marketing workflows and advocating for best practices, you will directly contribute to the success of our brand and help guide consumers towards making informed financial decisions.

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Common Interview Questions for Senior Digital Producer
Can you describe your experience with Agile project management as a Senior Digital Producer?

When answering this question, highlight your familiarity with Agile methodologies such as Scrum or Kanban. Discuss specific projects where you successfully implemented Agile practices, detailing how it improved efficiency and team collaboration. Be prepared to share metrics that showcase your success in optimizing workflows.

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How do you handle project roadblocks as a Senior Digital Producer?

To answer this question, describe your proactive approach to identifying potential roadblocks and developing contingency plans. Share examples of how you've previously tackled challenges in projects, emphasizing your problem-solving skills and ability to adapt. Showcase any tools or methods you used to track progress and keep stakeholders informed.

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What strategies do you use for optimizing landing pages?

Talk about your experience with A/B testing, SEO strategies, and user experience best practices. You could share specific examples of landing pages you've optimized and how the strategies led to an increase in engagement or conversions. Metrics or relevant tools you've used to achieve these results can add depth to your answer.

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How do you prioritize multiple projects in a fast-paced environment?

This is a chance to showcase your organizational skills. Discuss your methods for assessing project impact, understanding stakeholder needs, and utilizing project management tools. Provide a scenario where you successfully managed competing priorities and the outcome of your decisions.

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What is your approach to collaboration with creative and technical teams?

Emphasize the importance of communication and transparency in collaboration. Discuss how you facilitate cross-team efforts and ensure that both creative and technical perspectives are incorporated into projects. Share an example where your collaboration led to a successful outcome.

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Can you share an example of a successful digital marketing campaign you've managed?

Provide a detailed overview of a campaign you led, including the objectives, strategies, and results. Focus on your role in the project, how you contributed to its success, and any insights gained from analyzing its performance. Metrics will strengthen your answer.

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How do you stay updated with the latest digital marketing trends?

Mention specific resources such as industry blogs, webinars, online courses, or professional networks you engage with regularly. Demonstrating a continuous learning habit shows that you are committed to professional growth and staying relevant in the field.

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What tools or platforms do you prefer for managing digital projects?

Discuss your experience with popular project management tools like Wrike, Jira, or Asana, and elaborate on how these tools have aided your workflow. Provide examples of how you utilized these tools effectively within your past projects.

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What best practices do you advocate for digital production?

Share your insights into best practices that foster collaboration, quality, and efficiency in digital production. This could include topics like documenting processes, establishing clear communication channels, or maintaining a repository of resources for the team.

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How do you measure the success of a digital asset or campaign?

Talk about the key performance indicators (KPIs) you track to evaluate success, such as conversion rates, user engagement, or bounce rates. Give an example of how tracking KPIs led to actionable insights that improved future campaigns.

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Confident financial decisions stem from clarity. Our mission is to provide the tools, information, and insight people need to navigate all of life's financial decisions. So they can easily find what they need and get back to life.

61 jobs
MATCH
VIEW MATCH
CULTURE VALUES
Inclusive & Diverse
Rise from Within
Mission Driven
Diversity of Opinions
Work/Life Harmony
FUNDING
DEPARTMENTS
SENIORITY LEVEL REQUIREMENT
TEAM SIZE
EMPLOYMENT TYPE
Full-time, remote
DATE POSTED
March 22, 2025

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