Marketing Manager EMEA

As a Marketing Manager EMEA at Connexity, your primary responsibilities include leading marketing campaigns across EMEA tailored for advertisers, publishers, and creators. You will drive client acquisition, enhance existing client relationships, and create transformative brand experiences through events and content. Your role also involves analysing performance data to optimize marketing initiatives and collaborating with cross-functional teams for global and local strategy execution.

To qualify as a Marketing Manager EMEA at Connexity, you'll need at least 3 years of marketing experience, ideally in ecommerce or related fields. A Bachelor’s degree in Humanities or Marketing is preferred. Experience across multiple markets is advantageous, and being bilingual, particularly in French or German, will enhance your application. Strong communication skills, attention to detail, and an entrepreneurial mindset are also critical.

Connexity is committed to professional development for its Marketing Manager EMEA roles. You will be part of a growing marketing team that encourages learning and collaboration. The company offers various resources, including a structured Learning & Development Program, mentorship opportunities, and avenues to lead and innovate within your role, ensuring that you have pathways to grow as a marketing leader.

Connexity has garnered accolades as one of the 'Best Places to Work' due to its dynamic culture that promotes creativity and collaboration. As a Marketing Manager EMEA, you'll enjoy a supportive atmosphere in a buzzing London office, flexible work arrangements, competitive benefits, and a commitment to diversity and inclusion. This environment fosters a sense of belonging and drives positive change, making it an ideal place for career advancement.

As a Marketing Manager EMEA at Connexity, you will lead various campaigns that focus on acquiring high-value clients and enhancing the visibility of our brands—Connexity, Skimlinks, and ShopYourLikes. This includes conceptualizing and executing interactive events, creating impactful thought leadership content, and employing data-driven strategies to achieve substantial business outcomes.

When developing a marketing campaign for Connexity's EMEA market, I would first conduct thorough market research to understand customer needs, competition, and cultural nuances. By leveraging insights from data analysis, I could tailor the content and messaging to resonate with our target audiences across different countries, ensuring also to involve local teams for relevant execution and feedback.

In my previous roles, I've regularly collaborated with sales, product, and account management teams to align marketing initiatives with overall business goals. For instance, I initiated joint brainstorming sessions that resulted in cohesive marketing strategies, enhancing client engagement and ultimately contributing to revenue growth.

I measure the success of marketing campaigns by establishing clear KPIs such as ROI, conversion rates, engagement levels, and overall growth in market reach. Post-campaign reviews help analyze these metrics, allowing iterations and improvements for future projects.

Customer feedback is essential in shaping marketing strategies. Engaging with clients through surveys and direct communication provides invaluable insights into their needs and preferences, allowing me to fine-tune messaging and content that truly resonates with our audience.

My approach to handling tight deadlines involves prioritizing tasks and maintaining organized project timelines. I break down larger projects into manageable steps, allocate resources efficiently, and utilize collaborative tools to keep all team members informed and aligned, ensuring timely completion without sacrificing quality.

I stay updated on marketing trends and best practices by subscribing to industry publications, participating in webinars, and networking with other marketing professionals. I also engage in continuous learning through online courses, ensuring I apply the latest insights and innovations in my work.

One successful event I organized was a product launch that integrated both online and offline elements, catering to a hybrid audience. The event featured engaging presentations, hands-on product experiences, and ample networking opportunities, which increased brand visibility and led to a substantial uptick in inquiries and sales.

To engage and delight existing customers, I would employ personalized marketing strategies including tailored communications, loyalty programs, and by providing consistent value through informative content and exclusive offers. Regular check-ins and feedback loops ensure that customers feel valued and heard, fostering long-term relationships.

I have strong experience in performance data analysis, regularly utilizing analytics tools to assess the effectiveness of campaigns. By measuring metrics against predetermined benchmarks, I can identify trends, opportunities for improvement, and make informed decisions to optimize future marketing efforts.

To bring a brand to life in events, I focus on creating immersive experiences that resonate with the target audience. This includes incorporating branding elements into every detail, from signage to guest interactions, and utilizing storytelling techniques that convey the brand's message and values effectively.