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At Nielsen, we are passionate about our work to power a better media future for all people by providing powerful insights that drive client decisions and deliver extraordinary results. Our talented, global workforce is dedicated to capturing audience engagement with content - wherever and whenever it’s consumed. Together, we are proudly rooted in our deep legacy as we stand at the forefront of the media revolution. When you join Nielsen, you will join a dynamic team committed to excellence, perseverance, and the ambition to make an impact together. We champion you, because when you succeed, we do too. We enable your best to power our future.


Job Purpose: 

As a Nielsen Field Membership Representative, you'll be the face of our company, recruiting households to participate in Nielsen ratings. This role requires travel up to 50% of the time. You'll use your unique combination of skills, knowledge, and style to consistently achieve in-person recruitment, resolution, and installation targets across various locations.


Key Responsibilities
  • Drive to selected homes using a company-provided vehicle, with frequent travel (up to 50%)
  • Conduct in-person interviews and recruit statistically selected households
  • Collect and enter household demographics and technical data
  • Collaborate with various departments to ensure compliance with procedures
  • Meet performance goals, quality standards, and customer satisfaction targets
  • Be prepared for overnight stays up to half of your working time


What are the qualifications?
  • High School Diploma/GED OR 2+ years equivalent work experience
  • Valid driver's license and satisfactory driving record
  • Strong computer skills (iOS, MS Windows, Google applications)
  • Excellent communication and persuasion skills
  • Ability to read and write English
  • Ability to work non-traditional hours, including evenings and weekends
  • Willingness and ability to travel overnight up to 50% of the time
  • Adaptability and openness to diverse environments:
  • Due to the nature of randomly selected panel homes, you must be willing and able to interact with diverse people, neighborhoods, and conditions of homes for several hours at a time.
  • Be prepared to encounter varying situations, which may include a variety of pets, as well as different levels of cleanliness or disarray that meet Nielsen's health and safety standards.
  • Comfort with working in various home environments while maintaining professionalism
  • Strong interpersonal skills to navigate diverse social situations effectively


Physical Requirements
  • Must be willing and able (with or without reasonable accommodation) to be outside, in all weather conditions recruiting preselected residential addresses.
  • Be able to navigate stairs, elevators, walkways, and driveways (paved and unpaved) and a wide variety of entrances into people’s homes
  • Driving for up to 8 hours a day
  • Standing for up to 6 hours a day
  • Kneeling for up to 2 hours a day
  • Ability to walk 1/2 mile
  • Ability to lift 20 lbs


Nielsen: Enabling your best to power a better media future. Our comprehensive benefits package (including health & wellness plans, 401(k) retirement coupled with a Nielsen match, a generous paid time off policy, company provided car for those who qualify, and if eligible, a discretionary incentive/bonus) is designed to be inclusive for all employees and families, and we take pride in ensuring that employees are rewarded holistically for the role they are doing and their performance.


 A reasonable estimate of salary range for a new employee to be offered this role would be $50,000, which would be adjusted based on each employee's geographic location.  The position of each employee within a compensation range at Nielsen is dependent on several individual circumstances, such as experience, training, certifications and other business requirements/needs.


Nielsen is committed to hiring and retaining a diverse workforce. We are proud to be an Equal Opportunity/Affirmative Action-Employer, making decisions without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability status, age, marital status, protected veteran status or any other protected class.


Please be aware that job-seekers may be at risk of targeting by scammers seeking personal data or money. Nielsen recruiters will only contact you through official job boards, LinkedIn, or email with a nielsen.com domain. Be cautious of any outreach claiming to be from Nielsen via other messaging platforms or personal email addresses. Always verify that email communications come from an @nielsen.com address. If you're unsure about the authenticity of a job offer or communication, please contact Nielsen directly through our official website or verified social media channels.

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What You Should Know About Field Sales Representative, Nielsen

At Nielsen, we're excited to invite you to join our team as a Field Sales Representative in Boise, ID! We're passionate about shaping the future of media by capturing audience engagement through powerful insights. As a Field Sales Representative, you'll be the face of our company, hitting the streets and recruiting diverse households for Nielsen ratings. Your unique combination of skills will shine as you conduct in-person interviews, build relationships with potential participants, and collect essential demographics. You'll be traveling about 50% of the time, so a love for exploration and adaptability is key. We’re looking for someone who can connect with people from all walks of life, gain their trust, and ensure they understand the benefits of participating in our research. This role allows you to meet performance goals while enjoying the thrill of different environments. You’ll also collaborate across departments to maintain the highest standards of quality and satisfaction. Whether you're conducting interviews or entering data, your role is fundamental to our mission. Our supportive environment and commitment to diversity means that you’ll always find encouragement and resources to help you succeed. So, if you're ready to embark on a fulfilling journey that helps power a better media future, come join us at Nielsen!

Frequently Asked Questions (FAQs) for Field Sales Representative Role at Nielsen
What are the responsibilities of a Field Sales Representative at Nielsen?

As a Field Sales Representative at Nielsen, your primary responsibilities include conducting in-person interviews to recruit households for Nielsen ratings, traveling to selected homes using a company-provided vehicle, and meeting established performance and quality standards. You'll need to collect demographic and technical data accurately, collaborate with various departments to ensure compliance, and occasionally travel overnight. Your role is pivotal in connecting Nielsen with diverse communities to gather valuable insights.

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What qualifications do I need to become a Field Sales Representative at Nielsen?

To qualify for the Field Sales Representative position at Nielsen, you should have a High School Diploma or GED, or two or more years of equivalent work experience. Additionally, a valid driver’s license and a satisfactory driving record are required. Strong computer skills, excellent communication abilities, and comfort working in diverse environments are essential for this role. A readiness to adapt and work flexible hours, including evenings and weekends, is also necessary.

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What benefits does Nielsen offer to Field Sales Representatives?

Nielsen offers a comprehensive benefits package for Field Sales Representatives, including health and wellness plans, a 401(k) retirement plan with a matching contribution, paid time off, and a company-provided car for eligible employees. Additionally, if you meet certain criteria, you may qualify for a discretionary incentive or bonus. We pride ourselves on providing a holistic reward system that reflects our commitment to diversity and inclusion.

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What kind of travel is involved in the Field Sales Representative role at Nielsen?

Travel is a significant component of the Field Sales Representative role at Nielsen. You can expect to travel up to 50% of the time, visiting selected households to conduct interviews. This travel will occasionally include overnight stays, requiring flexibility and a willingness to adapt to various environments and social situations.

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How does Nielsen ensure a supportive work environment for its Field Sales Representatives?

Nielsen is dedicated to providing a supportive work environment for all employees. As a Field Sales Representative, you can expect to receive ongoing encouragement from a dynamic team committed to excellence. We promote diversity and inclusivity, ensuring that every team member feels valued and empowered. Additionally, we offer various resources and training opportunities to help you achieve your professional goals.

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Common Interview Questions for Field Sales Representative
What strategies would you use to recruit a household for Nielsen ratings?

When interviewing for a Field Sales Representative role at Nielsen, it's important to demonstrate your ability to connect with diverse audiences. Discuss specific strategies such as building rapport, clearly communicating the benefits of participation, and addressing concerns potential participants might have. Tailor your approach to different demographics and highlight any past experience in sales or engagement.

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How do you handle rejection while recruiting participants?

Handling rejection is a critical skill in the Field Sales Representative role. You can share your approach by highlighting resilience and maintaining a positive attitude. Discuss techniques you’ve used in the past, such as learning from feedback, finding motivation in challenges, and using rejection as a learning opportunity to improve your tactics in the future.

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Can you discuss a time when you adapted to a new environment quickly?

In this question, relate an experience where you successfully adapted to a new situation, emphasizing your flexibility and problem-solving skills. Explain how quickly you assessed the environment and made necessary adjustments, particularly in a diverse or challenging setting. This will demonstrate your readiness to handle the dynamic environments you will encounter as a Field Sales Representative.

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What do you think are the key skills required for a Field Sales Representative?

Highlight critical skills such as excellent communication, strong interpersonal abilities, adaptability, and the capability to work independently. Emphasize how each skill plays a role in effectively recruiting households and achieving performance goals. Additionally, mention your technical skills and how they can assist in data collection and reporting.

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How would you ensure compliance with Nielsen's procedures during your work?

When focusing on compliance, mention your attention to detail and experience in following protocols and standards. Discuss how you would familiarize yourself with Nielsen’s procedures and commit to adherence during interviews and data collection. Ensuring reliability and accuracy is vital in maintaining the quality of Nielsen’s research.

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What motivates you to succeed in a sales role?

In your answer, reflect on personal motivations, whether it's the thrill of meeting targets, the impact of your work on the media landscape, or the satisfaction of connecting with people. Relate your motivation to Nielsen’s mission and how it drives you to excel in the Field Sales Representative position.

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How do you plan to meet performance goals while ensuring customer satisfaction?

Explain the importance of balance between hitting targets and maintaining high levels of customer satisfaction. Discuss strategies such as active listening to participants, providing clear information, and following up to ensure a positive experience. Bringing a customer-centric approach will highlight your suitability for the Field Sales Representative role.

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Describe a situation where you worked as part of a team. What was your role?

In your response, illustrate your experience in teamwork, especially in a setting relevant to sales or community engagement. Explain your specific contributions and how collaboration contributed to achieving a common goal. This will showcase your ability to thrive in the dynamic environment at Nielsen.

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What techniques do you use to maintain organization while managing travel and appointments?

Talk about your organizational skills, such as using technology to schedule appointments and map out travel routes efficiently. Share how you prioritize tasks and maintain clear records to ensure all recruitment activities are logged accurately. Effective organization is crucial for success in the Field Sales Representative position.

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Why do you want to work for Nielsen as a Field Sales Representative?

For this question, connect your personal values and career aspirations with Nielsen’s mission to power a better media future. Discuss the importance you place on gathering insights and how excited you are about the prospect of being the face of such a reputable company. Your enthusiasm will make a memorable impression.

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Powering a Better Media Future for All People

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DATE POSTED
March 14, 2025

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