Senior Manager - Search Engine Marketing

As a Senior Manager - Search Engine Marketing at Oceans, you will be responsible for managing all aspects of Google paid media buying, including search, shopping, and YouTube campaigns. You'll collaborate with various teams to enhance cost per lead metrics and lead conversion rates, particularly within the online education sector and the CPG business. Additionally, you'll analyze marketing data to drive strategic decisions and report on performance against goals, ensuring your strategies are effective and revenue-driven.

To qualify for the Senior Manager - Search Engine Marketing role at Oceans, candidates should possess a minimum of 6 years of experience in similar roles, particularly in growth marketing and managing Google paid strategies. Strong analytical skills, communication abilities, and a successful track record in driving marketing results are essential. Experience in sectors like online education or consumer packaged goods is also required to ensure you can effectively contribute to our goals.

In the role of Senior Manager - Search Engine Marketing at Oceans, you will work cross-functionally with product, engineering, and design teams. This collaboration ensures that marketing strategies are aligned with product developments and overall business goals. By working closely with these teams, you can implement effective marketing campaigns and optimize performance based on shared insights and objectives.

At Oceans, a Senior Manager - Search Engine Marketing is in a unique position to experience significant career growth. With the chance to work directly with global startups, you’ll have the opportunity to drive substantial revenue growth and innovation in marketing strategies. This role also offers exposure to high-level executives and insights into the industry trends, all of which can greatly enhance your professional development and career trajectory.

The work environment for a Senior Manager - Search Engine Marketing at Oceans is fully remote, offering flexibility and the opportunity to work from anywhere. You will be part of a dynamic and ambitious team that values communication and collaboration, allowing you to share ideas and drive impact without the constraints of a traditional office setting. This approach fosters a strong team culture while enabling you to achieve your professional goals.

In answering this question, highlight specific Google paid campaigns you've managed, detailing the objectives, strategies you employed, and results achieved. Discuss how you've optimized performance through data analysis and any tools you've used, ensuring you connect your experience to the demands of the Senior Manager - Search Engine Marketing role at Oceans.

Share your strategies for maintaining effective communication and collaboration in a remote setting. Mention tools you've used for project management and how you ensure that all stakeholders are aligned toward shared objectives, which is key in a role like Senior Manager - Search Engine Marketing at Oceans.

Discuss your focus on key performance indicators such as cost per lead, conversion rates, and return on ad spend. Explain how you monitor these metrics to inform your strategy and adjustments, showcasing your results-driven mindset, which is crucial for the Senior Manager - Search Engine Marketing position at Oceans.

Talk about the resources you utilize to keep abreast of industry trends, such as marketing blogs, webinars, industry events, and networking with fellow professionals. This demonstrates your commitment to continuous learning and innovative strategies, which aligns with the expectations for candidates at Oceans.

Provide a specific example of a project that posed challenges and detail how you addressed those obstacles. Highlight your analytical skills and decision-making process, which are essential qualities for a Senior Manager - Search Engine Marketing at Oceans, ensuring you show how you drive success despite difficulties.

Mention the analytical tools and software you are familiar with, such as Google Analytics, SEMrush, or similar platforms. Explain how you've used these tools to uncover insights and optimize campaigns, showcasing your technical proficiency that is important for the Senior Manager - Search Engine Marketing role at Oceans.

Discuss your approach to budgeting, including how you analyze historical data and market trends to allocate resources effectively. Providing examples of successful budget management in previous roles will illustrate your capabilities, important for the position at Oceans.

Share specific experiences where you've worked on performance marketing for consumer packaged goods, detailing strategies you've employed and results you've achieved. This showcases your relevant background for the Senior Manager - Search Engine Marketing role at Oceans.

Explain the metrics and methodologies you use to assess campaign effectiveness, emphasizing your data-driven approach. Discuss how you iterate on campaigns based on these analyses, reflecting the high standards expected for the position at Oceans.

Provide a case study where your insights from data analysis led to a change in marketing strategy. Highlight your analytical skills and your ability to drive actionable recommendations, which will align with the expectations of a Senior Manager - Search Engine Marketing at Oceans.