Customer Marketing Manager

As a Customer Marketing Manager at Okta, you will spearhead the creation and execution of strategic customer programs and advocacy initiatives that enhance relationships with top clients. This includes managing Customer Advisory Boards, executive roundtables, and ensuring alignment across various internal teams. You'll take charge of multiple customer relationships, overseeing content production that highlights their stories and contributions.

To qualify for the Customer Marketing Manager position at Okta, candidates should possess experience in B2B tech marketing, particularly customer marketing and advocacy. Strong communication skills, project management abilities, and a collaborative approach to teamwork are essential. Familiarity with handling executive programs and a proven track record in developing impactful customer-centric initiatives will also be vital.

At Okta, we believe in empowering our Customer Marketing Managers with opportunities to explore research, strategy, and enablement. The role is designed to not only shape competitive strategies but also immerse team members in a collaborative environment that promotes personal and professional growth. We celebrate unique perspectives that enhance our learning culture.

The work environment for a Customer Marketing Manager at Okta is dynamic, inclusive, and fast-paced. We foster a culture that encourages creativity, collaboration, and flexibility, providing our team with the necessary tools and technology to thrive. You will enjoy a setting that suits your unique working style, with opportunities to engage across various teams and stakeholders.

Okta offers a comprehensive benefits package for its employees, including health, dental, and vision insurance, a 401(k) plan, flexible spending accounts, and generous paid leave policies. The company also emphasizes social impact initiatives and provides a vibrant environment to develop talent and foster community, making it a great place to work.

Building relationships with customers begins with understanding their needs and interests. As a Customer Marketing Manager, I prioritize regular communication, feedback loops, and personalized engagement strategies. By actively listening to customer feedback and collaborating on initiatives, I can create meaningful partnerships that drive mutual success.

Absolutely! In my previous role, I developed a customer advocacy program that involved recruiting key customers to share their success stories through webinars and case studies. By leveraging these narratives, we not only showcased our product’s value but also enhanced customer loyalty and generated significant engagement, which resulted in a 15% increase in our advocacy pipeline.

Key metrics include customer engagement rates, participation in advocacy initiatives, feedback scores, and conversion rates stemming from our programs. Tracking these insights helps determine the overall impact and effectiveness of our initiatives, allowing for necessary adjustments and optimizations.

Managing multiple projects under tight deadlines requires effective prioritization and organization. I utilize project management tools to track progress, set clear timelines, and communicate regularly with team members to ensure everyone is on the same page. This approach enables me to stay focused and deliver quality work even in high-pressure situations.

Collaboration is at the heart of my strategy. Engaging cross-functionally with teams such as sales, product marketing, and customer success allows me to streamline efforts and create a unified approach to customer engagement. By fostering strong collaborative relationships, I can enhance program outcomes and drive greater impact.

Preparation for presenting to senior leadership involves extensive research and understanding of both the subject matter and audience. I focus on delivering clear, concise, and impactful insights while anticipating questions. Engaging visuals and data-driven narratives are key to facilitating discussions and ensuring key points resonate.

The most important quality is adaptability. In the ever-evolving tech landscape, being able to pivot and adjust strategies based on customer feedback, industry trends, and business objectives is crucial. An effective Customer Marketing Manager not only embraces change but also leads teams through it.

Ongoing customer relationships are cultivated through consistent and meaningful communication, personalized engagement, and demonstrating value. I prioritize regular check-ins to understand customer needs while providing updates on initiatives that matter to them, further reinforcing their advocacy.

Certainly! My experience with executive programs includes organizing and facilitating roundtables and advisory boards for key accounts. These programs are designed to foster dialogue, gather insights, and deepen connections with CxOs. I ensure these engagements are valuable and tailored, focusing on industry trends and challenges that resonate with our executive audience.

Ensuring alignment entails active collaboration with stakeholders to understand business objectives and priorities. I conduct regular meetings and strategic sessions to align marketing initiatives with overarching goals, ensuring that our programs not only support business strategies but also enhance customer experience.