Specialist, Search & Social
THE AGENCY
OMG23 is the Omnicom Media Group agency dedicated to Walt Disney Studios, Disney+ and Disney’s multiple television networks. At OMG23, we have the privilege of partnering with Disney on the planning, buying and implementation of its integrated ad campaigns for some of the entertainment industry’s most iconic brands. Our Walt Disney Studios team works on titles that include a wide variety of blockbuster films distributed under the Walt Disney Studios, Marvel Studios, Lucasfilm, Pixar Animation Studios, Walt Disney Animation Studios, 20th Century, and Searchlight banners. Our Disney Entertainment TV teams work on tune in and streaming for networks including ABC, ABC News, Disney Channels, Freeform, National Geographic and FX. We live movies and TV. If you do too, see below for an opportunity to join our team.
THE JOB
OMG23 is seeking a Specialist, Search and Social (Planner/Strategist) for our Search and Social team to work on the Walt Disney account. The Specialist, Search and Social is responsible for strategizing and executing paid search (Google/Bing/YouTube) and social (Facebook/Instagram/Twitter/Snapchat/Pinterest) campaigns. He/she will work closely with offline and digital teams to ensure that strategy aligns with overall media goals. Reporting to an Associate Director, this person will be responsible for building ongoing client relationships while working with the production and project/campaign insights team to develop and execute campaigns.
Please note this is a paid media position, not a content creation or social community management role.
Responsibilities include:
Paid Search
- Forecast and execute paid search strategies on Google, Bing, and YouTube Discovery
- Develop, manage, execute, and report on paid campaigns
- Including but not limited to: account setup, strategy development, organization, and management
- Oversee ongoing optimization efforts to meet campaign objectives
- Daily management of campaign budgets, on-site conversion actions, bid management, negative keyword strategies, website and category exclusions, ad creative, and landing page revisions based on performance history and the client's objectives
- Report and analyze on key performance indicators and identify opportunities for improvement on a regular basis
- Proficiency with reporting, analytics, and trend tools (i.e. Doubleclick Search, Google Trends, etc.)
- Forecast and track paid search demand and regularly communicate findings to the client
Paid Social
- Develop, manage, execute, and report on paid social efforts across various social media platforms (Facebook, Instagram, Twitter, Snapchat, etc.)
- Create and develop complex audience targeting
- Post and boost client content on various social channels
- Manage daily budget pacing
- Demonstrate proficiency with basic bid management and optimizations
- Thorough QA of all campaign executions and reporting
- Report and analyze on key performance indicators and identify opportunities for improvement
- Recognize campaign issues and escalate appropriately
- Monitor and optimize campaigns appropriately based on clients’ goals and data analysis
- Able to work and prioritize within timelines, and effectively communicate in both verbal and written
YOU
We encourage you to apply if the below describes your experience and talents:
- Bachelor’s degree – Marketing Degree, Business Degree desired.
- At least 1-2 years of work experience planning, executing and optimizing paid search and paid social marketing campaigns for larger brands, preferably in the Entertainment industry
- Required competency in the following areas:
- Basic understanding of online marketing including SEM, SEO, display and paid social
- Demonstrated strong work ethic, time management skills, and ability to multi-task
- Excellent communication skills both written and verbal
- Demonstrated ability to articulate and communicate clearly when participating in internal and client-facing meetings
- Ability to be agile and adaptable within a quick turnaround business environment
- Self-starter able to deal with ambiguity and adaptable
- Analytical mindset. Demonstrated proactive approach to problem solving and critical thinking
- Excellent ability to convey complex ideas clearly and concisely with strong presentation skills
- Proven team player and works well under pressure
- Strong Excel skills required
This is a hybrid role based in Burbank, CA.
#LI-MC1
This is the pay range the Company believes it will pay for this position at the time of this posting. Consistent with applicable law, compensation will be determined based on relevant experience, other job-related qualifications/skills, and geographic location (to account for comparative cost of living). The Company reserves the right to modify this pay range at any time. For this role, benefits include: health insurance, vision insurance, dental insurance, 401(k), Healthcare Flexible Spending Account, Dependent Care Flexible Spending Account, vacation days, sick days, personal days, paid parental leave, paid medical leave, and STD/LTD insurance benefits.
This role is hybrid, requiring three (3) days per week in the office. The remaining two (2) days may be worked remotely. Specific in-office days will be discussed during the interview process, with flexibility to align with team needs. Please note that the number or required in-office days may be adjusted over time, potentially increasing the number of required in-office days based on business needs.
OMG23 is An Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.
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At OMG23, the amazing agency dedicated to some of the most beloved Disney brands, we’re looking for a Specialist, Search & Social to join our vibrant team! If you love movies and TV as much as we do, this might just be your dream job. As a Specialist, Search & Social, you'll be working closely with our Walt Disney account, where your main focus will be strategizing and executing engaging paid search and social campaigns. You won't just stop at planning; you'll dive deep into managing campaigns across platforms like Google, Bing, YouTube, Facebook, and Instagram. Collaboration is key in this role, so partnering with both our offline and digital teams to ensure our strategies align with overall media goals will keep your days dynamic. You’ll develop ongoing relationships with clients, utilize analytics tools for reporting, and optimize campaigns based on performance data. Ideally, you have 1-2 years of experience working with paid search or social strategies, and you're ready to bring that expertise to our team. Here at OMG23, every day is an opportunity to flex your creative muscles while making a real impact. Ready to take a step into a world where entertainment meets marketing? We can't wait to meet you!
Omnicom Media Group (OMG) is the media services division of Omnicom Group Inc. (NYSE: OMC), the leading global advertising, marketing and corporate communications company, providing services to over 5,000 clients in more than 100 countries. Omnico...
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