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Startup Program Marketer

About OpenAI:
OpenAI is an AI research and deployment company committed to ensuring that artificial general intelligence (AGI) benefits all of humanity. We push the boundaries of AI capabilities while prioritizing safety, ethical use, and human needs. Our mission requires a team that represents a diversity of perspectives, voices, and experiences.

About the Role

As part of the Startup Marketing team at OpenAI, you will be a key player in building and maintaining strong relationships with startups globally through scalable programs. You’ll associate OpenAI with the world’s fastest-growing startups through communications amplification and compelling customer stories, helping position our technologies at the heart of the next wave of innovation. Working closely with go-to-market leadership, you'll ideate and execute creative, high-impact ways to deliver value to the founder community—from early-stage builders to scaling startups.

You’ll pioneer new distribution channels to reach builders with differentiated, useful content, and develop campaigns that thoughtfully segment startup audiences based on where they are in their journey.

This is an exciting opportunity to engage with innovative startups, host and attend events, and build creative campaigns that showcase how builders are using OpenAI technologies. You’ll be at the intersection of cutting-edge AI and entrepreneurial spirit, shaping the future of technology and helping represent OpenAI in both 1:many and 1:1 settings. Your work will directly impact OpenAI’s mission of ensuring that artificial general intelligence (AGI) benefits all of humanity.

This role is based in San Francisco, CA. We use a hybrid work model of 3 days in the office per week and offer relocation assistance to new employees. This role is also expected to travel 10-15% of the time.

In this role, you will:

  • Partner with leading startups to deliver VIP programs and tailored experiences that help them get the most out of OpenAI and evangelize our models.

  • Collaborate with leadership on big-bet initiatives to accelerate high-potential builders early in their journey.

  • Identify and launch new distribution channels that provide differentiated value to founders beyond core model access.

  • Work cross-functionally with comms to craft narratives that scale through media, executive storytelling, and ecosystem touchpoints.

  • Translate API launches into startup-friendly insights by working with solutions architects to distill product updates into actionable guidance.

  • Develop sales enablement content for startup GTM, supporting VC briefings, founder-facing events, and industry activations.

  • Build and maintain VC relationships to drive founder introductions and strengthen credibility across the startup ecosystem.

  • Foster a vibrant startup community by gathering feedback and turning insights into product and GTM improvements.

You might thrive in this role if you:

  • A former founder or someone with experience operating in the high-growth startup community

  • 4+ years of B2B marketing experience or equivalent work at high-growth startup

  • Ability to handle ambiguity and and fast-moving environments

  • Hands on “technologist” who is natively curious about new technology and software 

  • A passion for content creation, with comfort in writing, video and social marketing

  • Ability to build relationships, with a knack for aligning cross-functional teams and timelines

  • Detail oriented and responsive; you’ll be working with a wide range of stakeholders looking to get insights from the OpenAI team

  • Passionate about the transformative potential of AI, and considerate of its societal implications

About OpenAI

OpenAI is an AI research and deployment company dedicated to ensuring that general-purpose artificial intelligence benefits all of humanity. We push the boundaries of the capabilities of AI systems and seek to safely deploy them to the world through our products. AI is an extremely powerful tool that must be created with safety and human needs at its core, and to achieve our mission, we must encompass and value the many different perspectives, voices, and experiences that form the full spectrum of humanity. 

We are an equal opportunity employer and do not discriminate on the basis of race, religion, national origin, gender, sexual orientation, age, veteran status, disability or any other legally protected status. 

OpenAI Affirmative Action and Equal Employment Opportunity Policy Statement

For US Based Candidates: Pursuant to the San Francisco Fair Chance Ordinance, we will consider qualified applicants with arrest and conviction records.

We are committed to providing reasonable accommodations to applicants with disabilities, and requests can be made via this link.

OpenAI Global Applicant Privacy Policy

At OpenAI, we believe artificial intelligence has the potential to help people solve immense global challenges, and we want the upside of AI to be widely shared. Join us in shaping the future of technology.

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Average salary estimate

$100000 / YEARLY (est.)
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$80000K
$120000K

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What You Should Know About Startup Program Marketer, OpenAI

Are you ready to dive into the exciting world of AI and startups? As a Startup Program Marketer at OpenAI in San Francisco, you'll play a pivotal role in establishing meaningful connections with innovative startups around the globe. You will help amplify the remarkable journeys of these companies and showcase how they leverage OpenAI’s cutting-edge technologies. Your passion for marketing and understanding of the startup ecosystem will shine as you partner with founders to create tailored programs that deliver value and insight. Collaborating closely with go-to-market leadership, you'll brainstorm and execute high-impact marketing strategies that resonate with startups at every stage of their journey, assisting them in harnessing the power of OpenAI for their ventures. With a focus on building relationships, you’ll also create compelling content that helps elevate the startup community while supporting key initiatives designed to accelerate early-stage builders. You'll have the opportunity to attend events, engage directly with innovators, and be at the forefront of transforming AI technologies into actionable insights for founders. This is more than just a job; it’s your chance to help shape the future of technology. If you thrive in dynamic environments and are ready to make a difference, we can’t wait to hear from you!

Frequently Asked Questions (FAQs) for Startup Program Marketer Role at OpenAI
What are the main responsibilities of a Startup Program Marketer at OpenAI?

As a Startup Program Marketer at OpenAI, your primary responsibilities will include building relationships with startups, creating tailored marketing programs, and collaborating with leadership on pivotal initiatives. You'll also identify new distribution channels and craft compelling narratives to enhance communication across the startup ecosystem.

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What qualifications do I need to apply for the Startup Program Marketer position at OpenAI?

Candidates for the Startup Program Marketer role at OpenAI should ideally have over 4 years of B2B marketing experience, preferably within a high-growth startup environment. Having prior experience as a founder or understanding the startup landscape is a bonus. Strong content creation skills and an ability to handle fast-paced environments are also essential.

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How does the Startup Program Marketer contribute to OpenAI's mission?

In the role of Startup Program Marketer at OpenAI, you will directly contribute to the mission by engaging with innovative startups and showcasing how they can benefit from OpenAI's technologies. Your work will help position AI as a force for good in the startup community, ensuring its capabilities are utilized for humanity's benefit.

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What does a typical work model look like for the Startup Program Marketer at OpenAI?

The Startup Program Marketer role at OpenAI follows a hybrid work model where you'll work in-office three days a week in San Francisco. This flexible schedule allows for collaboration with colleagues while also offering remote working opportunities.

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What type of content does the Startup Program Marketer create at OpenAI?

The Startup Program Marketer at OpenAI is expected to create a variety of content, including sales enablement materials, compelling narratives for media outreach, and engaging digital content that resonates with startup audiences. This involves translating complex technological updates into user-friendly insights.

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Common Interview Questions for Startup Program Marketer
How would you approach building relationships with startups as a Startup Program Marketer?

When building relationships, I would prioritize understanding each startup's unique needs and challenges. This could involve conducting personalized outreach and strategically participating in industry events to create connections that demonstrate OpenAI's commitment to helping them succeed.

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Can you share your experience with B2B marketing in high-growth startups?

In my B2B marketing experience with high-growth startups, I've learned to adapt quickly to changing needs and iterate on marketing strategies based on real-time feedback. My role included engaging creative campaigns that resonate with the target audience while aligning cross-functional teams for successful execution.

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What strategies would you employ to deliver tailored experiences for startups at OpenAI?

I'd leverage data analytics to segment startup audiences effectively and craft targeted campaigns that speak directly to their needs. Engaging with founders through surveys or informal feedback to understand their challenges will greatly inform how I personalize these experiences.

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How would you measure the success of your marketing programs at OpenAI?

Success would be measured by tracking engagement metrics, feedback from startups, and overall growth in our partnerships. Additionally, setting specific KPIs related to program participation and outcomes would help assess effectiveness and areas for improvement.

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What role does content creation play in the Startup Program Marketer position?

Content creation is central to the role as it shapes how we communicate OpenAI's value to startups. It involves crafting narratives that highlight the successes of our partners, simplifying complex technology details, and ultimately ensuring that our message aligns with the aspirations of the startup community.

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How do you stay updated with the latest trends in AI and the startup ecosystem?

I stay updated by following industry publications, engaging with thought leaders on social media, and attending relevant conferences. Moreover, being part of the startup community helps me understand the practical applications of AI technologies and what founders are looking for.

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What is your experience working with cross-functional teams?

I have extensive experience working cross-functionally, often collaborating with product, sales, and communications teams. Clear and open communication, along with aligning timelines and goals, has been key to successfully executing marketing initiatives together.

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Describe how you would handle ambiguity in the startup environment.

Handling ambiguity involves being adaptable and resourceful. I would prioritize clarity in communication and seek feedback from relevant stakeholders to define priorities. By maintaining a flexible approach and being open to iteration, I can navigate changing circumstances effectively.

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What excites you the most about the opportunity to work at OpenAI?

What excites me most about working at OpenAI is the chance to be at the forefront of technological evolution. Engaging with visionary startups and using AI in ways that could fundamentally shift our world for the better truly aligns with my passion for innovation.

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How would you engage the startup community effectively?

Engaging effectively means creating authentic connections through meaningful content and events. I would leverage personal stories from startups using OpenAI technologies, foster discussions on social media, and provide platforms for sharing experiences that resonate with other founders.

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OpenAI is a US based, private research laboratory that aims to develop and direct AI. It is one of the leading Artifical Intellgence organizations and has developed several large AI language models including ChatGPT.

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CULTURE VALUES
Inclusive & Diverse
Feedback Forward
Collaboration over Competition
Growth & Learning
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EMPLOYMENT TYPE
Full-time, hybrid
DATE POSTED
April 14, 2025

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