Associate Marketing Manager

OraSure Technologies Inc. (OTI) empowers the global community to improve health and wellness by providing access to accurate, essential information. Our ability to positively affect change is powered by the innovative tools and diagnostics we deliver to the market. 

Together with its wholly owned subsidiaries, OTI provides its customers with end-to-end solutions.

It’s first-to-market, innovative products include rapid tests for the detection of antibodies to HIV and Hepatitis C (HCV) on the OraQuick® platform; sample self-collection and stabilization products for molecular applications; and oral fluid laboratory tests for detecting various drugs of abuse.  

Overview 

Here at OTI our innovative sampling tools and diagnostics unlock access to accurate, essential information that advances global health and well-being. Our products include molecular sampling kits for the genome and microbiome, and rapid diagnostics for infectious disease.  

Under the direction of the segment manager, the Associate Marketing Manageris responsible for the on-going support of a marketing strategy and tactical execution of deliverables designed to drive demand and awareness of our offerings with customers, prospects, vendors, and internal audiences (for product assigned, and for co-promoted products within the portfolio). This includes supporting the development of marketing strategies, and the cross functional execution of marketing tactics, and deliverables to drive lead generation, and support the overall segment business objectives.  

The Associate Marketing Manager will handle multiple projects, ranging from short communications to complex projects and integrated launch plans focused on specific target markets and products.  

• Execute marketing plans and contribute to marketing strategy:   
• Contribute to marketing strategy, product positioning and marketing plan development for existing and new products. 
• Work with segment manager, product management team, channel marketing and sales leadership to develop the targeted marketing plan that promotes the products assigned, and to leverage other company offerings to drive growth in new and existing accounts through cross-selling, where appropriate.  
• Be accountable for developing all marketing tactics, sales tools/training/collateral for assigned products and target audiences in collaboration with product managers, sales leadership, sales training, digital marketing, creative services, channel marketing, marketing operations and copywriters to define, create, and implement sales training and customer-facing promotional materials and programs across multiple channels and creative formats (i.e. email, website, datasheets, FAQ, blog content, social media, webinars, digital media, etc) to reach defined segment goals on time and on budget. 
• Be responsible for tracking KPI’s for assigned products and programs including the successful and sustained lead generation across all assigned products, customer channels and business segments. 
• Develop and demonstrate business acumen (i.e. product expertise, industry acumen, financial prowess, etc.): 
• Collaborate cross functionally to train sales and provide channel support regarding products, messaging, target markets/audiences.   
• Collaborate with marketing specialty teams, sales and the business analytics team to monitor and assess tactical effectiveness. 
• Participate in cross-functional integrated processes with leadership and colleagues.  
• Maintain accurate pulse on competitive activity using an active approach (ie. Publication review, competitive website and collateral review, tradeshow participation, sales ride-alongs) to develop an understanding of the market, care guidelines, key opinion leaders (KOL) influencers, and the competitive landscape within the assigned field. Use findings to suggest strategies to enhance market positioning of products assigned. 
• Engage with key partner and opinion leader networks to drive the commercial success of products.  
• Work with the digital marketing team to deploy campaigns and with marketing operations to measure KPI’s including the acquisition, retention, and development of target customers, including lead generation, nurturing, marketing analytics and ROI to improve the effectiveness of current/future initiatives. 
• Collaborate with segment manager and finance team to support tracking of yearly revenue budgets and regular forecasts.  
• Execute according to established processes and procedures:  
• Responsible for all aspects of product marketing, including meeting deadlines, time management, contingency planning, approval channels and procedures, budgeting, campaign analysis, and tracking / monitoring outcomes 
• Manage the marketing workflow from concept to deployment in accordance with established procedures. 
• Work with the web development team to make recommendations for SEO improvements, including updates to content.
• With Manager, develop strategic plan and presence for relevant tradeshows and industry events, and work collaboratively with event management team to execute accordingly. With Travel as required for tradeshows, industry, and partner meetings. 
• Manage the development of all marketing and sales support materials, webinars, presentations, trainings, promotions, and communications in collaboration with cross functional partners.
• Work with digital marketing team to execute digital channel strategies and tactics including webinars, email, social and paid media initiatives. 

• Collaborative approach, and demonstrated ability to partner with internal and external stakeholders to deliver outcomes 
• Experience driving marketing programs and business innovation.  
• Experience working in highly matrixed, complex organization with aggressive goals and timelines.  
• Strong interpersonal skills and ability to work effectively with internal and external stakeholders.
• Ability to acquire technical knowledge and to interact with scientific community, customers, channel partners.  
• Strong presentation and communication skills.  
• Strong project management skills and experience working in a deadline driven work environment and multiple project oversite. 
• Demonstrate excellent written skills (copywriting and proofreading) and attention to detail. 
• A strong attention to detail, demonstrated creativity and a sense of ownership for projects. A well-defined sense of diplomacy, including solid collaboration and communication skills. 
• Well-developed knowledge of Microsoft Office (Outlook, Word, Excel, PowerPoint). Familiarity with SharePoint, OneDrive, and Teams.  
• A reliable and high-speed internet connection is necessary for seamless communication while working remotely. 
• Bachelor's degree in Business or the Sciences is required. 
• MBA preferred. 
• Experience (3+ years) in marketing. 
• Travel throughout the U.S. and occasionally internationally 

The base salary range for this full-time position is $62,000 - $107,000 USD. In addition to base salary this position is eligible for participation in our annual bonus program. The range displayed on the job posting reflects the minimum and maximum base salary for the position, based on our defined salary pay ranges. Our ranges are broad to account for differences in roles, performance, experience, skillsets, education and business needs and individual pay is determined by a variety of factors. We offer a comprehensive Total Rewards package, as noted below.

OTI encourages applications from all qualified candidates who represent the full diversity of the communities in which we operate.  We apply a rigorous, consistent, and equitable standard to the assessment of all candidates, regardless of race, color, national origin, sex (including pregnancy), sexual orientation, gender identity, disability status, age, religion, veteran status or any other protected characteristic. We are committed to creating a diverse and inclusive environment where all employees are welcomed and belong. 

What we have to offer:

- Tiered Medical PPO, EPO, Vision and Dental coverage  

- Disability and Life Insurance Benefits  

- Generous 401K plan and company-matching contributions  

- Highly competitive paid time-off  

- Maternity Leave and Parental Leave Coverage  

- Employee Referral Program – you may be eligible for a cash bonus if your referrals are hired   

- Employee Assistance Program 

- Employee Service Recognition  

- Job-related Training Programs 

- Ability to participate in Teams, Committees, Events and Clubs 

- Depending on the role you may be eligible to work in a hybrid environment or fully remotely  

- Free Onsite Parking 

Please note, the above applies to full-time permanent positions.

Culture, People & Community 

OTI recognizes that the long-term health of our business is directly connected to the health of the planet, local communities and OTI employees.  

- LIVE IT Committee – committed to creating an environment that embodies our values  

- All Means U: Employee Committee on Belonging hosts various events across all company locations such as monthly book club and mentorship program 

- Wellness Committee empowers colleagues to make critical decisions to improve and protect health 

- Sustainability Committee aims to minimize impact on the environment 

- Social Committee who organize and run events for both remote and onsite employees, to create connection and community 

At OTI, we have a clear vision; cultivate an environment of equal employment opportunity where we do not tolerate discrimination or allow the harassment of employees or applicants on the basis of sex, gender identity, sexual orientation, race, color, religious creed, national origin, physical or mental disability, protected Veteran status, or any other characteristic protected by law with regard to any employment practices.  

OTI aims to create and foster workplaces that reflects and contributes to the global communities in which we do business and the customers and partners we serve. This includes all communities impacted by our corporate presence. As part of this commitment, OTI and its subsidiaries will ensure employees and applicants are provided reasonable accommodation per request.  If you require disability-related accommodation during the recruitment process, please contact Rebecca Zeleney at rebecca.zeleney@dnagenotek.com. OTI will consult with all applicants who request disability-related accommodation during the recruitment process to ensure that the accommodation provided takes into account the applicant's individual accessibility needs.