Job details

Digital Marketing Manager - Growth & Performance

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Location: Athens, Greece (Hybrid) | Type: Full-time

About TOPOSOPHY

At TOPOSOPHY, we help destinations, cities, and businesses rethink the future of places and experiences. Our expertise spans place branding, tourism strategy, urban development, sustainability, and cultural innovation.

We don’t just follow trends—we set them. Our marketing approach blends strategic storytelling, cutting-edge digital tools, and performance-driven campaigns to engage tourism boards, policymakers, urban planners, and cultural leaders worldwide.

Now, we are looking for a Digital Marketing Manager who can own, execute, and optimize digital campaigns that drive business growth, audience engagement, and brand positioning.

About the Role

As Digital Marketing Manager, you will be responsible for developing and executing digital marketing campaigns across multiple channels, ensuring that our strategies are data-driven, performance-focused, and aligned with Toposophy’s business objectives.

You will work closely with content creators, designers, and business development teams to ensure that our digital presence is strong, strategic, and engaging.

Key Responsibilities

Campaign Development & Execution

Design and implement multi-channel digital marketing campaigns, including email marketing, paid media, and social media.
Optimize Google Ads (Performance Max), Meta, LinkedIn, and emerging paid platforms for maximum ROI.
Develop content strategies that align with SEO and SEM best practices to increase website traffic and engagement.
Lead A/B testing, audience segmentation, and performance analysis to improve campaign effectiveness.

SEO & Website Performance

Implement and oversee SEO strategies to enhance visibility in search engines (Google SGE, voice search, Zero-Click results).
Analyze website traffic and performance using tools like Google Analytics, Google Tag Manager, and heatmaps.
Work with developers to optimize website performance, conversion rates, and user experience.

Social & Content Marketing

Manage and grow TOPOSOPHY's digital presence across LinkedIn, Instagram, TikTok, and industry-specific platforms.
Develop and implement organic and paid social media strategies, ensuring content resonates with key audiences (tourism boards, policymakers, and cultural leaders).
Collaborate with content creators and designers to develop engaging blog posts, reports, white papers, and visual storytelling.

Marketing Automation & CRM

Manage email marketing campaigns, ensuring audience segmentation, automation, and A/B testing are in place for lead nurturing and conversion optimization.
Work with marketing automation tools (HubSpot, Marketo) to drive audience engagement and retention.
Develop customer journey strategies that turn prospects into engaged community members.

Data & Performance Optimization

Monitor marketing KPIs and provide data-driven insights to optimize campaigns and improve ROI.
Build and manage dashboards to track performance, user engagement, and attribution models.
Stay ahead of emerging digital marketing trends, ensuring Toposophy remains at the forefront of destination marketing innovation.

7+ years of experience in digital marketing, performance marketing, or growth marketing.

Expertise in SEO, paid search, and paid social (Google Ads, Meta, LinkedIn, TikTok).
Hands-on experience with Google Analytics, Tag Manager, HubSpot, and marketing automation tools.
Strong understanding of HTML, CSS, JavaScript, and web development frameworks (preferred but not required).
Knowledge of Adobe Creative Suite for basic content editing and campaign creative.
Proven ability to manage teams, agencies, and digital marketing budgets.

Competitive salary and private health insurance
Work on high-profile events, trade shows, and brand activations in Greece and internationally
Career growth and mentorship in a fast-paced, dynamic environment
Hybrid work model with flexibility to work remotely when needed
Professional equipment allowance
Professional development courses allowance to support continuous learning
A diverse, collaborative team working on impactful destination marketing and trade event projects

What You Should Know About Digital Marketing Manager - Growth & Performance, TOPOSOPHY

Are you ready to take the reins as a Digital Marketing Manager with TOPOSOPHY, where you'll lead the charge in transforming how destinations and businesses connect with their audiences? Located in beautiful Athens, Greece, this hybrid role offers a unique opportunity to make a significant impact in the realms of tourism strategy and urban development. At TOPOSOPHY, we pride ourselves on our forward-thinking approach, merging strategic storytelling with cutting-edge digital tools to promote places and experiences worldwide. As our Digital Marketing Manager, you’ll be at the forefront of designing and executing dynamic multi-channel digital campaigns. From email marketing to social media advertising, your data-driven strategies will engage tourism boards, policymakers, and cultural leaders effectively. Collaboration is key in this role, as you’ll work alongside talented content creators and designers to ensure our digital platform is optimized for search engines and resonates with target audiences. You'll also monitor KPIs, perform A/B testing, and dive into Google Analytics to keep refining our approach. With over 7 years of experience in digital, performance, or growth marketing, you'll bring your expertise in SEO, paid search, and automation tools like HubSpot to maximize our campaigns’ effectiveness. So, if you’re eager to embrace the challenge of driving growth and innovation at TOPOSOPHY, we can’t wait to meet you and see how you can leave your mark in the world of destination marketing!

Frequently Asked Questions (FAQs) for Digital Marketing Manager - Growth & Performance Role at TOPOSOPHY

What are the primary responsibilities of a Digital Marketing Manager at TOPOSOPHY?

As a Digital Marketing Manager at TOPOSOPHY, your main responsibilities will include designing and implementing multichannel digital marketing campaigns, optimizing Google Ads and social media strategies, and developing content that aligns with SEO best practices. You'll also oversee the performance of campaigns, manage email marketing, and collaboratively work with teams to create engaging visual content.