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Associate, USWA Product Marketing-Models Platform

About this roleBlackRock’s models platform is industry leading and key contributor to the future success of the US Wealth business. We are seeking an experienced financial services marketer to help transform our messaging and client experience for our models business. This role will work closely with our digital marketing partners, portfolio strategists, Sales and other teams to develop and execute a marketing plan to help drive business results. Responsibilities are varied and include strategy and planning, content development and maintenance and campaign support.Examples of specific responsibilities:• Work very collaboratively with many stakeholders to develop and drive innovative plans to increase financial advisor awareness of, engagement with and loyalty to BlackRock’s models platform• Conduct on-going competitive analysis to ensure we are properly positioning the strength of our platform, products and advisor/client experience• Develop compelling messaging and positioning for BlackRock’s models platform and the products within• Create cohesive suite of marketing materials for key strategies with fresh narratives• Work with digital marketing to continue to evolve the digital experience• Refresh key models materials associated across the entire sales cycle from awareness/consideration through purchase and on-going communication• Develop firm-specific integrated marketing programs to drive business based on platform availability and business objectivesQualities we look for:• 5+ years financial services (wealth or asset management) and/or marketing experience• Specific experience in models or separately managed accounts preferred• Keen understanding of investment products and portfolio construction principles• Superior writing and communication skills -- we want marketers who make the complex simple, who can relate concepts with visuals and a minimum of words• Excellent PowerPoint skills• Pro-active, self-starter with ability to organize, prioritize and execute multiple projects across multiple stakeholders simultaneously in a deadline-driven environment• Ability to work well with/navigate all levels of the organization• Excitement for innovation and continuous learning• Series 7 and/or MBA preferredFor San Francisco, CA and New York, NY Only the salary range for this position is USD$100,000.00 - USD$130,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.For Princeton, NJ Only the salary range for this position is USD$90,000.00 - USD$120,000.00 . Additionally, employees are eligible for an annual discretionary bonus, and benefits including heath care, leave benefits, and retirement benefits. BlackRock operates a pay-for-performance compensation philosophy and your total compensation may vary based on role, location, and firm, department and individual performance.Our benefitsTo help you stay energized, engaged and inspired, we offer a wide range of benefits including a strong retirement plan, tuition reimbursement, comprehensive healthcare, support for working parents and Flexible Time Off (FTO) so you can relax, recharge and be there for the people you care about.Our hybrid work modelBlackRock’s hybrid work model is designed to enable a culture of collaboration and apprenticeship that enriches the experience of our employees, while supporting flexibility for all. Employees are currently required to work at least 4 days in the office per week, with the flexibility to work from home 1 day a week. Some business groups may require more time in the office due to their roles and responsibilities. We remain focused on increasing the impactful moments that arise when we work together in person – aligned with our commitment to performance and innovation. As a new joiner, you can count on this hybrid model to accelerate your learning and onboarding experience here at BlackRock.About BlackRockAt BlackRock, we are all connected by one mission: to help more and more people experience financial well-being. Our clients, and the people they serve, are saving for retirement, paying for their children’s educations, buying homes and starting businesses. Their investments also help to strengthen the global economy: support businesses small and large; finance infrastructure projects that connect and power cities; and facilitate innovations that drive progress.This mission would not be possible without our smartest investment – the one we make in our employees. It’s why we’re dedicated to creating an environment where our colleagues feel welcomed, valued and supported with networks, benefits and development opportunities to help them thrive.For additional information on BlackRock, please visit @blackrock | Twitter: @blackrock | LinkedIn: www.linkedin.com/company/blackrockBlackRock is proud to be an equal opportunity workplace. We are committed to equal employment opportunity to all applicants and existing employees, and we evaluate qualified applicants without regard to race, creed, color, national origin, sex (including pregnancy and gender identity/expression), sexual orientation, age, ancestry, physical or mental disability, marital status, political affiliation, religion, citizenship status, genetic information, veteran status, or any other basis protected under applicable federal, state, or local law. View the EEOC’s Know Your Rights poster and its supplement and the pay transparency statement.BlackRock is committed to full inclusion of all qualified individuals and to providing reasonable accommodations or job modifications for individuals with disabilities. If reasonable accommodation/adjustments are needed throughout the employment process, please email Disability.Assistance@blackrock.com. All requests are treated in line with our privacy policy.BlackRock will consider for employment qualified applicants with arrest or conviction records in a manner consistent with the requirements of the law, including any applicable fair chance law.
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What You Should Know About Associate, USWA Product Marketing-Models Platform, BlackRock

As an Associate in USWA Product Marketing for BlackRock’s Models Platform, based in the bustling hub of New York, NY, you'll have the thrilling opportunity to dive into the dynamic world of financial services marketing. Imagine being at the forefront of shaping the messaging and enhancing the overall client experience for BlackRock’s industry-leading models business. In this role, collaboration is key! You’ll partner with digital marketing, portfolio strategists, and sales teams to craft and implement a comprehensive marketing strategy that truly drives business success. Your tasks will be diverse and engaging, from conducting competitive analyses to ensure we highlight the strength of our platform effectively, to developing compelling messaging and marketing materials. You’ll create a suite of cohesive marketing strategies designed to boost financial advisors’ awareness and deepen their engagement with BlackRock’s models. Your creative touch in refreshing materials throughout the sales cycle will be crucial, ensuring every piece reflects our commitment to innovation and client focus. With your background in financial services marketing and keen understanding of investment products, you'll be perfectly positioned to thrive in this fast-paced role. If you're proactive, a superb communicator, and ready to take on multiple projects in a vibrant environment, this is your chance to shine at BlackRock. Discover how you can help shape the future of wealth management while growing your career among passionate colleagues all driven by the common goal of enhancing financial well-being for our clients.

Frequently Asked Questions (FAQs) for Associate, USWA Product Marketing-Models Platform Role at BlackRock
What are the main responsibilities of an Associate in USWA Product Marketing at BlackRock?

The Associate in USWA Product Marketing at BlackRock plays a pivotal role in transforming the messaging and overall client experience for the Models Platform. Responsibilities include developing marketing strategies, conducting competitive analyses, creating engaging marketing materials, and collaborating with various teams like digital marketing and sales to drive awareness and engagement from financial advisors.

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What qualifications are needed to apply for the Associate position in USWA Product Marketing at BlackRock?

To qualify for the Associate position in USWA Product Marketing at BlackRock, candidates should have at least 5+ years of experience in financial services, preferably in wealth or asset management. Knowledge of models or separately managed accounts is highly desirable, and strong communication skills, along with a proactive attitude and excellent PowerPoint abilities, are essential for success in this role.

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How does BlackRock support innovation and continuous learning for Associate roles in marketing?

BlackRock fosters a culture of innovation and continuous learning for Associates in marketing by encouraging collaborative teamwork and providing a supportive environment for professional development. Employees have access to various resources, mentorship opportunities, and flexible time off to recharge and pursue personal growth, ensuring they can thrive while contributing to the organization’s mission.

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What type of marketing materials will an Associate work on at BlackRock's USWA Product Marketing team?

An Associate in the USWA Product Marketing team at BlackRock will be responsible for creating a cohesive suite of marketing materials, including presentations, brochures, and digital content that highlight the Models Platform's strengths and engage financial advisors effectively throughout all stages of the client interaction process.

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What is the career trajectory for an Associate in USWA Product Marketing at BlackRock?

The career trajectory for an Associate in USWA Product Marketing at BlackRock is promising, as successful employees can advance to higher marketing roles within the firm, potentially leading to managerial positions or specialized roles in product development, strategy, or client engagement, all while being supported by BlackRock's commitment to employee development and training.

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Common Interview Questions for Associate, USWA Product Marketing-Models Platform
How would you go about conducting competitive analysis for the models platform at BlackRock?

To conduct effective competitive analysis for the models platform at BlackRock, I would first identify key competitors in the financial services space. Then, I'd analyze their product offerings, marketing strategies, strengths, and weaknesses. I would use tools like SWOT analysis and create reports summarizing insights, which could be shared with the marketing team to inform our positioning.

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Can you explain your experience with financial products and how it relates to marketing them?

In my previous roles, I've gained extensive knowledge of various financial products, including investment models and separately managed accounts. I’ve learned how to simplify complex concepts for clients to better understand their benefits. This experience allows me to craft more relatable messaging that resonates with our target audience, ultimately enhancing their engagement with the product.

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What strategies would you suggest to increase financial advisor engagement with BlackRock’s models platform?

I would suggest implementing targeted marketing campaigns that highlight the unique benefits of our models platform. Additionally, organizing webinars and training sessions could educate advisors about our offerings, while personalized communication through tailored content would maintain their interest and encourage deeper relationships.

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How do you prioritize your projects when faced with multiple deadlines?

When faced with multiple deadlines, I prioritize projects based on urgency and impact. I generally create a matrix to evaluate what tasks align closely with business objectives. After assessing project importance, I make a detailed plan, allocating time for each task, ensuring timely completion without sacrificing quality.

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Describe a time when you had to develop marketing materials for a complex financial service. What was your approach?

In a previous role, I developed marketing materials for a new investment product. My approach involved breaking down complex information into simpler terms, using visuals to enhance understanding. I collaborated with subject matter experts to ensure accuracy and tested the materials with focus groups to refine messaging before the launch.

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How important is teamwork in the Associate position for USWA Product Marketing at BlackRock?

Teamwork is crucial in the Associate position for USWA Product Marketing at BlackRock. Collaborating with various stakeholders ensures the development of innovative marketing strategies and helps integrate diverse perspectives that can enhance the overall effectiveness and success of our marketing initiatives.

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What tools do you use for content development and marketing management?

I frequently utilize tools such as Adobe Creative Suite for design, HubSpot for marketing management, and Google Analytics for tracking campaign performance. These tools allow me to create, manage, and analyze content effectively, ensuring our marketing efforts are data-driven and impactful.

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How do you ensure that your marketing message remains consistent across all channels?

To maintain consistency in messaging across all channels, I develop comprehensive messaging guides that outline key messages, tone, and visuals. Regular check-ins with the team and content audits help ensure everyone adheres to these guidelines, which reinforces brand identity and clarity in our communications.

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Can you provide an example of a successful marketing campaign you led or contributed to?

One successful campaign I contributed to involved launching a new investment product. I developed an integrated marketing plan that included targeted emails, SEO-optimized content, and social media ads. By closely monitoring engagement metrics, we adjusted our approach in real-time, ultimately exceeding our target engagement rates.

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How do you stay updated on industry trends relevant to product marketing in financial services?

Staying updated on industry trends is essential, so I regularly follow financial news outlets, subscribe to industry publications, and participate in webinars and professional networks. Engaging with thought leaders on platforms like LinkedIn also provides valuable insights into emerging trends and best practices that influence my work in product marketing.

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BlackRock’s mission is to create a better financial future for our clients. As we pursue this mission, our guide is our BlackRock culture and principles – that is, our shared understanding of who we are, what we stand for and how we will conduct o...

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Full-time, hybrid
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March 20, 2025

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